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>> Hey everyone, welcome back to theCUBE Live in Las Vegas.
Lisa Martin with Dave Nicholson,
we are covering AWS re:Invent 2021.
This is probably one of the most important
and largest hybrid tech events this year with AWS
and its enormous ecosystem of partners.
We're going to be talking with a hundred guests
in the next couple of days.
We started a couple of days ago
and about really the innovation that's going to be going on
in the cloud and tech in the next decade.
We're pleased to welcome Rik Tamm-Daniels as our next guest,
VP of Strategic Ecosystems at Informatica.
Rick, welcome to the program.
>> Great, thank you for having me,
it's a pleasure to be back.
>> Isn't it nice to be back in person?
>> It's amazing.
>> All these conversations you just can't replicate
by video conferencing.
>> Absolutely, great to reconnect with folks
who we haven't seen in a few years as well.
>> Absolutely, that's been the sentiment.
I think one of the sentiments
that we've heard the last three days.
So one of the things thematically
that we've also been hearing about
between all of the plethora of AWS announcements,
typical for re:Invent is that every company
has to become a data company, public sector,
private sector, small business, large business.
Talk to us about how Informatica and AWS
are helping companies become data companies
so that they don't get left behind.
>> But one of the biggest things
that we're hearing at re:Invent is that
customers are really concerned with data fragmentation,
data silos, access to trusted data
and how do they get that information
to really affect data led transformation?
In fact, we did a survey earlier in the year
of chief data officers where I found that up to 80,
almost 80% of organizations had 50% or more of their data
in hybrid or multi-cloud environments.
And also 79% are looking to leverage
more than 100 data sources
and 30% are looking to leverage more than 1000 data sources.
So Informatica we
with our intelligent data management cloud,
we're really focused on enabling customers
to bring together the data assets no matter where they live,
what format they're in, on-premise cloud, multi-cloud
bringing that all together.
>> Well, we so this massive scatter 22 months ago now
where everyone just (blows) and the edge exploded
and data exploded and volumes and data sources exploded.
Hard for organizations to get their head around that to go
or the data is going to be living
in all these different places.
You talked about a lot of customers
and every industry being hybrid multi-cloud
based on strategy, based on acquisition,
but to get their arms around that data
and to be able to actually extract value from it fast
is going to be the difference between those businesses
that succeed and those that don't.
>> Absolutely, and our partnership with AWS,
it's a long-standing partnership
and we're very much focused on addressing
the challenges you're talking about.
And in fact, earlier this year we announced our cloud first,
our cloud native data governance and data catalog on AWS
which is really focused on creating that central point
of trusted data access and visibility for the organization.
And just today, we had an announcement
about how we're bringing data democratization
and really accelerating data democratization
for AWS lake formation.
>> What is, when we talk about data democratization often,
what does that mean to you?
What does that mean to Informatica?
How do you deliver that to customers
so that they can really be able to extract
as much value as they can?
>> Yeah, is a great question.
And really that whole data management journey
is a big piece of this so it starts with data discovery,
how do I even begin to find my data assets,
how do I get them from where they are
to where they need to go in the cloud?
How do I make sure they're clean, they're ready to use.
I trust them, I understand where they came from.
And so the solution that we announced today
is really focused on how do we provide a business users
with self-service way of getting access to data lake data,
sitting in Amazon S3 with lake formation governance,
but doing it in a way that doesn't create an undue burden
on those business users
around data compliance and data policies.
And so what we've done is we brought
our business user-friendly self-service experience
an axon data marketplace together with AWS lake formation.
>> So Informatica has had a long history in the data world.
I think of terms like MDM and ETL.
>> Yes.
>> Where does Informatica's history dovetail with
the present day in terms of cloud?
Does the concept of extract translate load?
I think that's what ETL stood for,
too many TLAs running around.
>> Transform, yeah. >> Transform.
>> Yes.
>> Where does that play in today's world?
Are you focused separately on cloud
from on-premises data center or do you
or do you link the two?
>> Yeah, so we focus on addressing data management
no matter where the data lives.
So on-premise, cloud, multi-cloud,
our intelligent data management cloud platform
is the industry's first end-to-end cloud native
as a service data management platform
that delivers all those capabilities
I mentioned before to customers.
So we can manage all those workloads
that are distributed from a single cloud-based
as a service data management platform.
>> So the platform is as a service in the cloud
but you could be managing data assets
that are in traditional on-premise data centers the like.
>> Absolutely, yep. >> Okay.
>> So congratulations on the IPO.
Of course we can't not talk to Informatica without that.
I imagine the momentum is probably pretty great
right about now.
When we think of AWS, when I think of AWS,
I always think of momentum,
I mean the volume of announcements
but also when I think about AWS,
I think about their absolute focus on the customer,
that working backwards approach.
From a partnership perspective, is there alignment there?
I imagine like I said with the IPO,
a lot of momentum right now probably a lot of excitement,
is Informatica also was laser-focused
and customer-obsessed as AWS's.
>> So first of all, thank you so much
for congratulations.
So we had a very successful IPO last month.
And in fact, just yesterday,
our CEO Amit Walia presented our Q3 results
which showcase the continued growth
of our subscription revenue, our cloud revenue.
And in fact, our cloud revenue grew 44% year over year
which is really reflective of our big shift
to being a cloud first company and also the success
of our intelligent data management cloud platform.
And that platform, again,
I mentioned it's spanning all those aspects
of data management and we're delivering that
for more than 5,000 customers globally.
And just from a adoption perspective,
we process about 23 trillion transactions a month
for customers in our cloud platform
and that's doubling every six to 12 months.
So it's incredible amount of adoption.
Some of the biggest enterprises in the world like Unilever,
Sanofi, folks like that are using the cloud
as their preferred data management platform of choice
in the cloud.
>> Well, of course, congratulations in order for the IPO
but also really on what you just mentioned,
the trajectory of where Informatica is going
because Informatica wasn't born yesterday
and we shouldn't overlook the fact that
there are challenges associated with moving
from the world as it exists on-premises
for still 80% of it spend at least.
Navigating that transition, going from private to public,
getting the right kind of investment
where people realize that cloud is a significant barrier
to entry for a lot of companies.
I think it's, you have a lot of folks cheering for you
as you navigate this transition.
>> Well, one thing I do I say is, yes,
we have been in the business of data for a long time
but we also then in the business of cloud quite a long time.
>> Yeah, true, true.
>> So this is the 10th re:Invent.
This is also the 10-year anniversary
of the Informatica-AWS partnership.
So we've been working in the cloud with AWS for that long
innovating all these different core services.
And from that perspective
I think we're doing a tremendous amount
of innovation together,
solutions like when we talked about for lake formation
but we also announced today a couple of key programs
that we partnered with AWS around
around modernization and migration.
So that's a big area of focus as well is,
how do we help customers modernize
and take advantage of all the great services
that AWS offers?
So that's how we announced our membership
and what's called the workload migration program
and also the data lead migrations program
which is part of the public sector focus at AWS as well.
>> From a modernazation perspective
that was talked a lot about by Adam yesterday
and we've talked about it a lot today,
every organization needs to modernized,
even some of those younger ones that you think,
oh, aren't they already fairly modern?
But where are your customer conversations happening.
From a modernization perspective,
is that elevated up the C stack
that we've got to modernize our organization,
get better handle of our data,
be able to use it more, protected, secured
so that we can be competitive
and deliver outstanding customer experiences?
>> I think what happens is the pain points
that the legacy infrastructure has
from the business perspective
really do elevate the conversation to the C-suite.
We're looking and saying, hey,
especially with the pandemic, right?
We have to transform our business,
we have to have data, we have to have trust in data,
how do we do that?
And we're not going to get there
on rigid on-premise infrastructure,
we need to be in a cloud-native footprint.
And so we've been focused on helping customers
get to those cloud-native end points
but also to a truly cloud native data management,
we talked about earlier
can manage all those different workloads
from a single, that SaaS serverless type experience.
>> What have been some of the interesting conversations
that you've had, here again, we are in person.
Fresh off the IPO, lots of announcements coming out,
you guys made announcements today.
What's been the sentiment from those customers
and partners that you've talked with.
>> Well, I'll give you guys actually a little sneak preview
of another announcement we have coming tomorrow
with our friends at Databricks.
So we are announcing data democratization solution
with Databricks accelerating some of the same,
addressing some of the same challenges
we were talking about here
but in the Databricks in the Lake House environment.
So but around that I had a great conversation
with some partners here.
Some of the global system integrators
and they're just so happy to see that, right,
because a lot of the infrastructure
that's around data lakes or lake formation,
it's pretty technical, it's for a technical audience.
And Informatica has really been focused on,
how do we expand the base of users
that are able to tap into data
and that's through no code experiences.
It's through visual experiences
and we bring that tightly coupled together
with the performance, the power and scale
of platforms like Databricks and the AWS, Redshift and S3.
It's really transformative for customers.
>> What are some of the things, here we are wrapping up
the 10th re:Invent almost as of tomorrow.
But also wrapping up the end of 2021.
What are some of the things that there's obviously
a lot of momentum with Informatica right now
that from a partnership perspective,
anything you just gave us some breaking news, thank you.
We always love that.
What are some of the things that you're looking forward to
in 2022 that you think
are really going to help Informatica customers
just be incredibly competitive in utilizing data
in the cloud on-prem to their maximum advantage?
>> Well, I think as we go into the next year,
data complexity, data fragmentation,
it's going to continue to grow, it's exploding out there.
And one of the key components of our platform
or the IDMC platform is we call Clare,
which is the industry first,
kind of metadata-driven AI engine.
And what we've done is we've taken the intelligence
of machine learning and AI
and brought that to the business of data management.
And we truly believe that the way customers
are going to team that data,
they're going to address those problems
and continue to scale and keep up
is leveraging the power of AI in a cloud native,
cloud first data management platform.
>> Excellent.
Rik, thank you so much for joining us today.
Again, congratulations on last month Informatica IPO.
Great, solid, strong, deep partnership with AWS.
We thank you for your insights and best of luck next year.
>> Awesome, thank you so much, pleasure being here.
>> Our pleasure to have you.
From my co-host David Nicholson, I'm Lisa Martin.
You're watching theCUBE,
the global leader in live tech coverage.
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