Welcome to
advertising 3250 advertising copy and layout. I'm Lise Cutshaw. I'm the crazy person
assigned to be your teacher this semester. I'm sorry for you but excited for me. This is a
great class. It is a writing intensive class so you will be writing a lot and that's
a good thing. It really is. Building those writing skills in many different ways as
this advertising class does is something that will carry you far into your
careers whatever they may be. I continue to write thirty years or so in
to my career
daily, absolutely daily, and do the kinds of things that we're going to be talking
about in this class every day and so i think I'm trying to make this very
productive for you but this is just a little welcome video. There will be more
explanatory videos to come; a syllabus video and certainly videos for the
different topics that we're going to cover. I just want to say hey and introduce you to me just a
little bit and then just talk a couple moments very generally about the class
and some of my aspirations for the class. There will be more of that also in the
syllabus video but I'm not going to spend a whole lot of time telling you about myself but
I did want to let you know just a tad about me. I am a graduate of ETSU
three times. I have three degrees, two bachelors degrees from ETSU, the first one
in phys ed and music.
Yes, she wanted to be a singing kickball teacher. No, not really,
that didn't work out very well although I continue to use especially the musical
end of things to this day but... and you'll find that I'll use some music in our class as well cause I can't stop singing but I
went back after that degree and got a bachelors in journalism and public
relations from ETSU's mass comm dept and then came back after having taught here
for some time and got my masters degree in professional communication;
three awesome degrees from ETSU and I will tell you that
degrees from ETSU's communication or mass comm department are well-respected all around the country
and probably all around the world where our alums are so that's a little bit
about sort of my education but really most of my life has been spent in
actually doing communications type endeavors and I've loved it. I started out
in the newspaper business, I've worked at the Johnson City Press, Kingsport Times News, Bristol Herald Courier, Abingdon's
Abingdon News, I guess it was called at that time. I worked for the Ashville paper,
for papers in
Kentucky and I then kind of made a segue into some other kinds of
communications jobs. I worked for the Pentagon as an editor. That sounds really
exciting but computer war game manuals were a little on the boring side, but Washington DC
was a happening place, let me tell you, when you're in your twenties. But came back to the
tricities and in addition to having worked at some newspapers here, I also
worked in public relations at firms and also to for clients. I do a lot of
freelance PR and marketing work and continue to do that but now I'm full-time
with the Mary B. Martin School of the Arts at ETSU as marketing and media coordinator
and then I teach kind of on the side now after having taught in the communication
department for 15 years in one stint and 5 in another, so for twenty years. So that
is sort of the quick version of Lise's life. I hope you will call me Lise, think of me as
Lise. The Ms. Cutshaw or Dr. Cutshaw which I do not have a doctorate
unfortunately, that is not necessary.
I'm just Lise or that nut who teaches my class.
Any of those things are OK. I know it seems a little odd for a writing based and communication
based class to be taught online but I hope that we can make that work. I love
to have an open line, a constantly open
line of communication with you all and I really need that from you. I need feedback
from you all. Do you understand the assignment? Do you
quibble with me on some issues? Just tell me is this working, is this not working, are
you puzzled, are you clear? I am very open to contact whether it be through email,
whether it be in person.
My office is in Gilbreath Hall 204B. Can't miss me. I'm in the corner, they keep me hidden in the corner
so I can't cause too much trouble. I still do. But I am very open to your communications
and I thrive on that. Maybe that's why I'm in communication and it's important
to me that you all as students also do a lot of communicating. So I will have
you working in teams and doing some discussions although I'm not about a
discussion a week. We will not conduct the majority of this online class on
the discussion board. We'll discuss in many different ways I hope and then you and I will have
many conversations whether they be by email or sometimes in person. If you're having
trouble in this class, I want you to share that with me and we can meet in
person if you are near enough to do that. I don't know where all of you all are located
but I will be asking you all to introduce yourself in a discussion board to your
classmates and to me just in a small way and so we'll find out where everyone is;
aren we all in Johnson City or the tri-cities or in the region
or do we have folks in Alaska or China or France or where, that could be exciting.
brainstorming is very important in what we do
media and especially in PR and marketing so we'll do some of that together
sometimes it will be in an online typed format, sometimes I will ask you all to discuss amongst
yourselves whether that be through something like Google Hangouts or Skype or
whether you can meet in person or whether you're just going to talk by email.
We'll also talk about a synchronous time to meet I would love to have one or two
synchronous meetings this semester
where we all meet on a cool platform like WebEx that I can access and we can have up to 500
people meeting on WebEx and we won't need 500 people to join us in that conversation.
Last semester that didn't work very well I'm going to try it again and see if we can
find a synchronous time where everybody can get on at once or almost everyone and talk. I
think that that would be good so that you all can ask questions in that kind of a forum
and maybe we can talk just a little bit but if it doesn't work out it doesn't
work out and I'm OK with that. For the most part you're going to have a couple assignments a week
plenty of feedback from me I'm hoping and you'll probably learn some new things
about D2L and feedback on D2L. We'll also have a final project and we'll talk about
that probably about midterm or right after
ward but that's typical in these writing courses and it's really really really
important for you to watch your email please promise me that you'll check your
email
at least once a day because I do a lot of communicating with the whole class
and with separate class mates or with students through email so if you're not
checking your e-mail you're missing a lot for this class and I also post
regularly on the news feed on D2L for the class so please check the news section
on D2L for this class to keep up with changes, announcements, sometimes
assignments may change just a little bit because I try to be a little bit flexible. I
don't want this to be rigid and only the way that I planned it. I try to flex
with what your needs are and that's that's crucial to me also you'll find
that you need a Microsoft Word or some kind of word manipulating, some text based
program to be turning in assignments, typing in and turning in assignments to me.
So, if you have a problem and do not have a text based program where you can type
things into, whether it be pages or whether it be Microsoft Word or whatever it might be, in
rich text format or other document format, please let me know as soon as
possible and we have resources for you to get those. Again, feel free to contact me by
email with questions with feedback I'm just very dependent on that so that I
can be a better teacher and so that we can get the learning outcomes that you
want from this class not just what I want and what I think will be good for
you. So, lots of communication glad to give you additional help at any point I think
we'll have some fun I think that this will be a challenging class for you
because
yes I have some high expectations but I hope you have those for yourself as well
and we're trying to prepare you for a very strong and competitive career
in whatever kind of marketing or advertising, public relations or communication job
that you might be going into and finally I'm going to kind of give you a warning about a
couple of things one of them is you'll see in a lot of the videos I'm going to
have dark hair because some of them were shot before and I'll be supplementing
with some newer videos and you'll see that I've kind of gone
au natural so don't be too thrown off by that. I hope that's not too distracting to you but
it's the same person just different hair color. Also, you really just never know what
might happen when I'm in a video and you're watching. I love to do sort of weird things and among them is
I like funny hats. I like... sometimes I'm in the Jackie O
kind of mood and sometimes I will just cloud around with you and you just... I'm sorry I can't tell you,
I can't warn you what it's going to be like it may be a little cooky, maybe
you need to exercise caution as you watch these videos and kind of move
through this class but I'm hoping that it will be fun that it will be interesting
and that you will at the end of the semester feel like you've really learned
and may be better prepared yourself for your future whatever that wonderful
thing
might be and when it comes down to it I'm so excited and I just can't hide it I know
I know I know I know it's gonna be great
great - great - it's gonna be a great semester watch next for the syllabus video. See you!