What if I told you that one free webinar can generate leads for life
for your business? I want to share with you how to earn money from a webinar.
In today's video, I want to show you how a simple webinar can generate cashflow on autopilot for
your business even while you're sleeping or on vacation but you've got to do a great webinar for
this to work so I'm going to let you in on 5 things that you should know for your audience if
you want to actually generate cashflow from a webinar. And just to pour gasoline on this
entire operation, I want to give you 3 amazing strategies that i use for every webinar I perform
to increase conversion. Ready? Let's jump in. How can a webinar generate cashflow on autopilot for your
business? Yes, it's not too good to be true. You can create a webinar once and earn cashflow from it
for life. Now, I don't want to say it's like set and forget it but it is optimize, rinse, repeat.
Your webinar should teach your audience something and then pitch them into your offer. Sounds simple,
not always easy so I'm going to give you those strategies today. Your webinar basically serves as
a lead magnet providing your audience with value, warming them up and encouraging them to ascend up
your value ladder. Have you done any webinars yet? If so, let me know how many and how is it gone. Let
me know in the comments. Now, there's 5 things that your webinar should do for your audience
if you want to earn money from your webinar. This isn't supposed to just be like a training
where you're like here's this information and hopefully they reach out to me and buy,
there's actually a system for how you're going to help them to lead them towards an offer.
You're teaching them this content but you're also introducing yourself as the leader, showing them
the before and after picture that you've gone through so that they can then see maybe your
before picture as their current reality and your current reality as their hopeful transformation to
what they're going to get. Our big job in a webinar is to help people by overcoming false beliefs
and instilling that belief in them that they can do this too and we do that a lot through stories.
Our job as marketers is for our stories to be better than our audience's stories
and what I mean by that is their false beliefs, the stories that they're telling themselves
for why they can't do this. And we help them overcome that with our stories. By showing them the
before and after, by showing them social proof, by giving them actual case studies of how we or our
clients or other people did it and in this, we're also doing these 5 things that I mentioned. We
are justifying failures, allaying their fears, confirming suspicions, encouraging their dreams
and throwing rocks at the enemies. So, by justifying their failures, we're telling them you know what?
It's not your fault that this hasn't worked for you before. You just haven't had this system,
which gives them the hope and belief that oh, I can actually do this. It overcomes the internal false
belief that it's not something wrong with me, it's just that I haven't had the resources until now.
In allaying their fears, we help them to overcome, whether it's a vehicle internal or external fear
that either this isn't going to work for them or that they're not good enough or there's something
outside of themselves that's preventing them from getting to this. So, we're showing them you can do
this now that you have this system. With confirming suspicions, we're validating for them that we
understand that they might be suspicious if this strategy is going to work after all the other ones
that have failed but again showing them look at all the social proof, look at these case studies of
people that it's worked for just like you and it can work for you too. With encouraging dreams, it's
exactly as it says. We're encouraging them that yes, you can do this. We're helping you to overcome
these false beliefs, we're showing you the proof is in the pudding of all these people just like you
that have done it and then we're throwing rocks at the enemies of all the strategies that don't work.
So, if it's someone that's maybe in weight loss and we're trying to show them that this diet works and
that diet didn't and it's because of science or strategies or whatever but this one is what works.
When we throw rocks at our common enemies, it validates that like we're on the same team
and we're here to help you to get to that result. T here's a quote from Blair Warren that he says
people will do anything for those who encourage their dreams, justify their failures, allay their
fears, confirm their suspicions and help them to throw rocks at their enemies. If you can include
all 5 in your presentation, your audience will be throwing their credit cards at you.
Now before we move on to the 3 strategies I use for webinar conversion, have you subscribed to
the channel yet? If you want more content strategy and business acceleration tips delivered to you
5 times a week, hit that red subscribe button to be notified every time I upload. There are 3
strategies that I use for every single webinar to increase conversion and I'm telling you like do
not skip any of these because if you skip them, you're not gonna close as well and then you're
gonna wonder why did that happen? Why didn't I convert as well? Because you didn't use these,
so here's it, make sure you write them down. Here's 3 strategies to increase conversion. The first
one is to use trial closes. Trial closes take the temperature of your audience and it's like
an attempt to close the sale before you even get to the closing step. The more you can get people to
nod their head yes or even say yes in the comments or in the chat or even if they're in front of you
at like a live presentation, the more likely they are to say yes at the pitch at the end of your
webinar. So, you could be saying things like can you imagine what this could do for your business or do
you guys want this kind of outcome? Do you want to feel like this? The answer is yes and that primes
your audience to repeatedly think yes so they're more likely to say a big yes when the pitch comes
at the end of the webinar. So, you can make a list of trial closes and we actually have some in our
hello to high ticket training. All the things that can be getting them to nod their head yes
or say yes or absolutely or I want that, something that's just getting them to agree with you so that
then they agree with the pitch. The 2nd thing is to make your offer the next logical step. Your
entire webinar training should focus on filling the gap between where your audience was before
attending the training and where they need to be to get maximum value from your offer. So, you teach
them just enough of that that then when you offer the pitch that becomes the solution, their next
logical step. So, in the training you're giving them all the what? You're teaching them what they need
but then you're leaving the how for inside the pitch. So, maybe if you're saying something like
you know this is the strategy that's going to help you to grow your business or to lose the weight or
improve your relationships but how we're going to do that is through these trainings,
these resources, this coaching, this kind of outcome, these templates and that's what they want to
invest in to get to that result at a faster speed. And the 3rd thing that you need in every single
webinar, in every single pitch and really any kind of piece of content that you're creating where
you're trying to get them to agree or sign on or purchase something is you need the don't forget
the BUS strategy. B-U-S is an acronym for bonus, urgency and scarcity. This is what's going to give
your audience a reason to act fast. If you just say hey, here's this thing that I'm going to sell you
and here's how much it is and if you want it, great, here's the page. They don't actually have that
urgency or scarcity or any advanced reason to get them to sign on quickly. So, anytime that you are
pitching something, you want to give them a reason to actually put down their credit card now by
giving them the BUS, bonus, urgency, scarcity. Maybe you have a bonus that you're like hey if you sign
up in the next 30 minutes, you're also going to get this breakthrough strategy intensive or you're
also going to get this additional training, you're going to get a free ticket to an event, that's
going to give them a reason to sign on quickly. I love doing fast action bonuses because we want to
reward the action takers. We always say that money loves speed so the people that are emotional and
excited about this are going to be the ones that take that fast action bonus and sign on quickly.
Now for urgency, the fast action bonus is also urgency but you could also say something like you
know this is only open for 24 hours. If you need some time to think about it, talk to your spouse,
whatever, that's fine but it's only open for 24 hours. If it was just open forever, they could think
I'll get it next week but then your competitor who does have bonuses and urgency and scarcity
could grab their attention. So, this is also adding to the perceived value by including bonuses and
urgency and scarcity because they're going to move towards it faster. And for scarcity, maybe you only
have a certain amount of availability. If you're maybe selling concert tickets, you know there's
only so many seats in the stadium. If you have a coaching program and you only have capacity
for 10 people, that shows people that they have to sign on fast if they want one of those spots.
So, think to yourself before you drop a pitch how can you add bonuses and urgency and scarcity to
encourage your audience to act fast. Those are just some of the strategies that we use but I
actually want to show you the step-by-step process of building 3 unique offers in your business
that will pave the way for infinite cashflow and help you to effortlessly ascend your audience from
hello to high ticket. So, if you're ready to jump on the fastest path to cash, I'd love to invite
you to our next free private training where I'm going to break it all down for you. We even have
done-for-you systems that you can implement right in your business so I'd love you to join us. You
can go to hellotohighticket.com or click on the link in the description below. I will see you there.