- Business owners and publishers
watched their Facebook pages organic reach die since 2014.
And now it's ridiculously low,
but there's another social network
that's already started to decrease their organic reach too
and it's going to start drastically dropping in 2020.
Hi everyone I'm Neil Patel
and today I'm going to break down the social network
that's going to have a huge drop in organic reach in 2020
and what you can do to fix this.
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So you're probably wondering what that social network is,
it's Instagram and don't worry, as I mentioned
I'll teach you how to combat this
so that way you can get the reach,
but let's go over some data before we get into that.
There's over 500 million accounts
using Instagram stories everyday,
a billion plus Instagram accounts worldwide
that are active every single month.
Instagram is the second most engaged social network
according to eMarketer,
now there'll be more and more content competing
for news feeds in this space, right,
as more and more people on Instagram,
more people that are competing.
The Instagram community has grown
from 90 million active users in January 2013
to over a billion active users of June 2018.
And Instagram's projected to grow more slowly
in the next few years, from 13.1 percent growth in 2018
to 4 percent in 2022,
that means competition will get tougher and tougher.
There's just simply too much content
being pushed on Instagram,
making it really tough for your content to be seen.
And Instagram's parent company Facebook,
wants to increase their ad inventory,
in 2019, 25 percent of Facebook's total ad revenue
is expected from Instagram.
By 2020 Instagram's share of that revenue
will grow to roughly 30 percent globally.
So now, let's get into fixing it.
Well the first thing you want to do, is play with paid ads.
The reason you want to play with paid ads,
is not because you need to spend money on Instagram
to have that grow, you want to play with paid ads,
because of how quickly help boost the stuff that's working,
so that way it gets more reach,
you're engaged more with your audience,
you'll breath more life into them
and with the algorithm they're going to be like,
oh so and so is interacting
and engaging with Neil's content Jon's content
or your content.
So you going to keep showing them your content
over and over again.
I believe it's going to be very similar to Facebook,
owned by the same company right?
In which, on Facebook, if you post content,
not all your fans and followers see it,
but if you spend a little money,
to boost that content, to all your fans,
what ends up happening is, more of them see it,
they engage with your profile again,
even if you only spend ten bucks,
and then the next time you post,
that organic piece is going to be seen by more people,
which is going to help your organic growth.
The next thing I want you to do,
is you live every single day,
I know that sounds crazy,
but the really big on live,
if you bust out your phone
and you're leveraging live every single day,
and interacting with your audience, you'll find,
that more of them are going to see your organic content
when ever you post.
Next, you to start engaging
with the community through comments.
So, when they leave a comment,
you should leave a comment responding back to them,
when they have a question,
you should answer and be thorough,
not a simple yes or no or thank you,
the more detailed you get, the better off your are.
Next,
you need to keep testing the content type that's working,
if you look right now,
what you'll find on my Neil Patel profile,
is a really small image of me
with a blue verified check and a big quote,
is working really well,
versus when I put big images of me with a quote,
I'm not getting as many likes and shares and engagement.
Again, this is from testing, but that's working right now,
in another three, four, five months,
something else is going to be working instead,
so if you're not constantly testing,
you won't know what works,
but by constantly testing
it's going to help keep your reach at the top.
Next, I want you to start responding to everyone,
who messages you directly,
so Instagram has a mailbox feature
which people can send direct messages to you.
Whether they are follower or not,
I want you to start responding to everyone,
engage with them, because if you do that,
it shows that you care,
you're going to have a much more loyal fan base,
they're going to go to your profile directly
even if they don't see it in the feed,
and start engaging, so that way as you post more content,
Instagram will show it in their feed,
because you have all this engagement
and you're going to get much more organic growth.
That sounds simple, but a lot of people are too lazy
to go through all their messages and respond,
if you did that every day you notice the huge difference,
cause, someone's really loyal
if they take the time and energy to message you.
Now last but not least,
I want you to start partnering
with other Instagram influencers,
they don't have to have a ton more followers and million,
they could have roughly the same, amount as you,
start creating video content together,
start doing co-production of content
and they post it on their profile,
you post it on your profile,
so even if you're not getting as much organic reach,
it's now going on multiple pages,
which, or multiple profiles,
which is going to help with more people seeing you
and that should help with your sales, traffic revenue
and overall branding.
So if you need help with your social media marketing,
check out my ad agency, Neil Patel Digital.
If you enjoyed this video, like it, comment, share,
any questions you have, seriously leave it below
and I'll answer it and I'll do my best to help you grow.
Thank you for watching.