Imagine, if you could give yourself a pay raise on YouTube.
Wow, that'd be sweet. I could go on vacation, upgrade my YouTube gear or pay off some bills.
This video gets a CPM or cost per thousand views over $165 and an RPM over $92. This video only
gets a CPM over $5 and RPM over $2. Obviously, the first video will generate more ad revenue than the
second video with the same number of use. In this video I'm going to show you six
ways to increase your ad revenue and CPM so you can make more money from YouTube.
Here's how to find the videos on your YouTube channel with high CPM. Log into YouTube channel
and click on analytics and YouTube dashboard. Click on revenue,
then click See More. This will show you all the videos that generate the
most revenue for YouTube channel. If you want to add the CPM metric, click the plus sign,
select CPM. Now you'll see the cost per thousand views for all your videos.
You also have an RPM which gives you the revenue that you make after the 55-45 split.
For example, this video has a CPM of $122.30. The video that has the lowest CPM is this one
with $5.42. Obviously, if we're going to generate more revenue, I'm going to choose
those topics that get a higher CPM. I also want those videos to get a lot of views because the
more views you get, the more money you'll make. Hey, if you're getting value on the content so
far, hit the subscribe button and click the bell notification icon, so you can receive more content
like this every week. The AdSense program use a geotargeting to serve ads on your videos.
The ads are specific to a user's region and language based upon their IP address. This
means the ad served to a person in Australia will differ from the ad server to a person in the USA.
You can see from my graphic the top geographies by CPM, including the United States,
Australia, Canada, United Kingdom, and Netherlands. Let me ask you a question.
What's the highest CPM you've ever got from a video on your channel?
Post your answer in the comments below. I'd love to read them and I'm sure others would too.
If you want to generate more ad revenue, create videos on topics that target the viewers of those
countries. Keep in mind that AdSense will target ads and the appropriate language of your content.
As you can see from the graphic, the countries that speak English have the highest CPM.
Ad types also determine how much money your channel generates.
According to my channel, skippable video ads get served the most. These are the ads that typically
appear when you first start playing the video. You can skip the video in the first five seconds,
or if you skip it in the first 30 seconds, the advertiser doesn't pay for the ad.
Here are all the types of ads that you can display on your videos. You have display ads,
overlay ads, sponsored cards, skippable video ads, and non-skippable video ads.
You can maximize your earning potential by turning on all the ad formats,
but just keep in mind you don't want to turn off your viewers by having too many ads on videos.
YouTube recently reduced the length of a mid-roll ad from 10 minutes down to eight minutes. This
means if you create an eight minute video, you can put multiple ad breaks in the video. All you have
to do is click on manage mid-roll ads. You can have YouTube to place the ads
automatically throughout your video, or you can do it manually. I highly recommend placing the
ad breaks manually instead of placing them automatically. Typically, I'll put them at
the end of a sentence, or when I change topics. If you have a live stream video that's typically
30, 40, or 60 minutes long, they can add more than a few ad breaks in that video. Just make
sure that you don't overdo it, so there's not too many interruptions for your viewers.
YouTube says that you're going to increase the chance of YouTube suggesting your content by
increasing your click-through rate and your watch time. If you want to increase your click-through
rate, you have to design a clickable thumbnail that stands out from the competitors thumbnails.
If only a few people click on your thumbnail, you're going to get a lower click-through rate.
This will send a message to YouTube that not many people are interested in your content,
so they won't serve your video to more people's watch pages.
One of the best ways to improve your click-through rate is to split test different thumbnails.
I've discovered that making one small tweak to a thumbnail can improve its clicks right
over another thumbnail. For instance, you might change the color, the text,
or have no text at all, but split testing two different thumbnails, you can quickly
determine which thumbnail gets the highest click through rate and gets more views and subscribers.
A secret weapon for split testing thumbnail is the legend option in
TubeBuddy. There's a link TubeBuddy in the description below this video. Use promo code
hermansbuddy to get 20% off any paid option. As I mentioned earlier, you can increase the
chance of YouTube suggesting your content if you increase your watch time. Okay. But how do I do
that? Click the link description to watch my video on what is a good audience retention on YouTube.
When more viewers click on your thumbnail and watch your video all the way through,
you're generate more revenue from YouTube channel. This is because you're attracting a larger
audience and keeping them engaged on your videos. Not all keyword phrases are created equal. As I
showed you previously, this topic gets a CPM over $165.
This topic only gets a CPM over $5. I discovered that How To tutorials generally have a lower
CPM than business tutorials. That's why topics such as how to promote a product on ClickBank
gets a higher CPM than how to make a playlist. One of the best tools for seeing the cost per
click of a keyword phrase that you're researching is Keywords Everywhere. I'll
place a link to Keywords Everywhere in the description below this video.
If I enter the keyword phrase how to promote ClickBank in YouTube search,
I get all these suggestions. The highest cost per click is this keyword phrase how to promote
ClickBank products without a website with free traffic, $8.63. The lowest cost per click is this
keyword phrase how to promote ClickBank products on Pinterest, which has zero cost per click.
As you can see, the keyword phrases that you use on the titles of the videos will determine
how much ad revenue you're going to generate for that video. Another tool you can use Ubersuggest.
If I entered the keyword phrase how to promote ClickBank products, you can see the cost per click
ranges from $9.82 down to $0. If want to generate more revenue from a YouTube video,
I choose a topic "how to promote ClickBank products"
over the topic "how to promote ClickBank products on Facebook ads".
Just keep in mind the amount of use that you get will determine how much money you make from that
video. Obviously, you're going to make more money from a video that's getting 50,000 views every
28 days than from a video that's getting 2,000 views every 28 days even if it has a higher CPM.
Therefore, a high click-through rate and a high watch time is going to
make a big difference on the amount of revenue you generate from your channel.
Google doesn't guarantee they'll always display relevant ads on the YouTube videos.
For example, they may not serve ads for a specific search query.
Alternatively, if you swear on your videos, that might prevent ads from being displayed on your
videos because they're not family safe. No ads means your video won't generate any revenue.
Make sure you allow personalized ads to be displayed on your videos.
Go into your channel settings, select Channel, Advanced Settings, then make sure the box that
says Disable Interest-based Ads is unchecked. If you check the box, it says turning off
interest-based advertising may result in fewer ads being eligible to show in your channel
and potentially less ad revenue. Other factors, as mentioned earlier, include ad types, geography,
language, number of ads appearing in your videos and a view like clicking and watching your videos.
"Herman, how can I make money on YouTube when I'm not a member of the YouTube Partner program?"
No worries. Just watch the video on the screen right now on how to
make money on YouTube without 4,000 watch hours and 1,000 subscribers.