Okay, welcome back to the Six Figure Mastermind. Today, we're going to be talking
about one of my favorite apps in the world, Instagram and how we use it to
find your target market, so keep watching.
Alright, let's talk Instagram and target market. Now, it's really, really
helpful if you go back and watch our other videos on identifying your target
market, that's going to make this video make a lot more sense, okay? So, right now, go
ahead and pull out your phone. We'll do this right here. I'm going to walk you
through step by step everything that I'm doing on this end. I'll share my screen
with you, you can watch it and check it out and see what happens all along the
way here, right with me but it's really helpful if you've got your screen out,
doing the same thing, okay? So, go ahead pull out your phone, unlock it,
do all the things got to do, open up your Instagram app and get on to your
Instagram profile. That's where I'm at right now, okay? I have five different
Instagram profile accounts. So, you can see here, I open this up, it's going show me
all of my Instagram profiles. I've got my travel one, my fitness one, my Six Figure
Mastermind one, my photography one and some jewelry ones that I do on the site.
So, I have a lot of different things going on and I can manage each one
separately. We're going to stick with my travel blog today because it's got a
really good example of the people I'm following. It's just my oldest Instagram
account, so I can show you the followers and the followings and identifying the
target market really easily through this account. Okay, so, we're going start on our
profile page right here. You can see I've got some history on here. You know, I've got some
memes, something that's going on. But how do I identify where my target market is
if they're hanging out Instagram? Now, if you've listened to our other videos and
you've watched those, you know that I now know who my target market is. So, my
target market on Instagram, our families but specifically women in families who
want to travel but don't feel like they can afford it. They've got small kids at
home and they've got... they want to get out there, they want to see the world and
they don't think they can afford to do it. So, I mostly focus on what you can do
to travel budget-friendly. What you can do to get around the world on a budget.
So, that's a lot of what I'd love to do. I also talked to people who are
travelling as a couple, you know? Kind of a getaway sort of a thing.
So, I got two different target markets that are under this umbrella of travel.
So, if I'm going through and I say, "Hey, who is my target market?" I know that
I'm going to target market these families first. So, I'm going to say, "Okay,
what do families generally look for?" And this is where hashtags on Instagram play
the perfect role, okay? So, what I'm going to do first, is I'm going to click on this
little magnifying glass, right at the bottom of Instagram and I'm going to think
to myself, okay, "What do families look for on Instagram?" what are the
hashtags that if I weren't sitting in my clients shoes, in my clients house, what
would i look for? Okay, so, I'm going to do a hashtag "#budgettravel". Okay? Okay,
there's about a quarter million posts on budget travel, okay? So, I am going to look
that up and then I'm going look and see, "okay, where are these people coming from?"
Alright? Now, my family...This is looking at... Okay, I'm just looking
through these Instagram hashtags here and saying, "Okay, this one's got 32
views" This one from Florida, this one's got someone I can follow from Bali
Indonesia, go backpacking, great. okay? So, these are
people that I can go in and follow and have conversations with. But it looks
like I'm mostly finding here people that are targeting the same kind of target
market that I am targeting, okay? So, I'm not really seeing my target market. I'm
seeing my competition with this one here, okay? So, let's change our approach a
little bit. We're going to change our hashtag and instead of looking at budget
travel, we're going to say, okay. Now that I know what my client is looking for, I'm
going to say, "What is my client dealing with?" Okay? My client is dealing with having
kids and not having a lot of money. Let's say, so I'm going to say my client "#wantsto travel"
Look at that, okay. So, I got a lot slimmer answer here. I got 324 posts with "#wantstotravel" Now, let's look at these, okay? Now, we're getting into more of our ideal
market here, okay? It looks like these profiles are going to be a lot more of
these. And I can go ahead and follow the hashtag if I want that's something you
can do on Instagram is you can follow a hashtag. In that way you'll see posts
that have that hashtag inside of it. So, if I go... Okay, I always give a hundred
percent at work. According to this arrest my work should be easy-peasy, great. Okay,
so I've got this... This is a great example of finding one of my ideal clients. This
is a working woman. I don't know if she has kids or not but I used that
demographic to find her. So I could go and comment on her post, okay? And if I
comment on her post and I start having interaction with her, then I can invite
her to follow my blog and she might be another subscriber to my Instagram
account, another followers of my Instagram account. So, that's one way you
can use hashtags to find your target market on Instagram. It's just using
those hashtags and using that search feature, okay? Now, let's go back to that
first hashtag of budget. We could have put our hashtag symbol in there
first. Hashtag "#budgettravel". Now we're back into our competition and again,
that's fine because we're going to leverage that. Remember we're not in scarcity mode.
Were in abundance mode and we're going to leverage our competition. Now, I'm not
really loving this Instagram photo right here. That's got a really great dynamics
to it. And check this out, it's got 10,703 likes
and it's you know, got 221 comments. That's awesome.
I'm going to go in to those comments right here, boom! Now, I've got my eyes out for
my ideal client. Now, they're probably half of these comments are going to be
fellow travelers and fellow travel bloggers who are looking to, you know,
collaborate and do their thing. But there are going to be comments in here that are
going to come from ideal clients. So, I'm going to scroll through
and say, "Okay, what am I looking for here?". I've got a lot of people tagging each
other but I'm just going through these comments and saying... Okay, look
at this. This one is by Novitatheresia? So, I don't know if I'm saying that right.
And I'm saying if you want to go to the beach. Okay, so this... What do I know by
that comment alone? It's saying, she's tagging someone else and saying if you
wanted to go to the beach this is what she do. Which tells me what? That this
person wants to travel. So, I would go to her and I'll say, "Okay, I'm going to check
out what she's doing here and maybe even next time I post a Instagram
photo about the being at the beach, I'll tag her and say, "hey check this out, we
just went to the beach, what do you think?" Or when's the last time you went to the
beach and tagged her because I went and found her on Instagram by checking out
what my competition was doing. So, when you're doing that, use those hashtags,
read those comments, read the descriptions and look for people who
would fit into your ideal client market. Since you've already figured that out.
You've used our videos to identify who that is. Use Instagram, use comments and
just start interacting with people. Start having these awesome conversations with
them. That's one of the most powerful ways you can find our ideal client on
Instagram. Okay, thanks for watching the video today. I hope you enjoyed it. Have
fun on Instagram. Hit that subscribe button and get some notifications from us so
I can see you tomorrow.