Here’s how TubeBuddy determines keyword-related scores for you and helps you understand search
rankings, so you have the potential to earn more clicks, views, and subscribers!
[Tips & Tricks]
Hello TubeBuddies!
The keyword-score analysis part of TubeBuddy is very useful in helping you understand if
a search term is beneficial for you to target in YouTube search.
When it comes to score analysis we offer both a weighted, and unweighted score.
When looking at YOU channel specifically, we recommend that you look at the weighted
score.
The weighted score does require a paid TubeBuddy license, but you can click that card on screen
now, to learn how you can get a free tubebuddy trial.
And then come back to this video to learn more about the keyword score analysis.
Speaking of the keyword score analysis, let’s dive in!
First we’ll need a keyword to look up.
I’ll type in TubeBuddy, for the sake of this example.
You’ll see our overall score, which is calculated by our score analysis right under that.
You’ll also see the weighted and unweighted score, as mentioned earlier.
The unweighted score is a general score, and isn’t calculated for your SPECIFIC youtube
channel.
If we hover over the help tips we’ll see it says “General Score”.
To get a score calculated for YOUR YouTube channel specifically, click on weighted.
The first section is “Search volume” We give you a visual idea of Search Volume.
These graphs gives you a score from poor to Excellent.
The search volume here is excellent, which means a lot of people are searching for this
term.
You can see this reflected in our # of monthly searches estimate which we will get to later
in this video!
Next is competition.
Competition is how good this keyword is to target for your specific channel based on
search volume, competition, relevancy and how you compare to others currently ranking
in search for that term.
As we can see in this graph it’s a poor score, and that’s because there is so much
competition for this term.
We can see that competition in the # of videos in search results.
Then we have optimization strength: This represents how well optimized the top ranking videos
are in the search results.
If they are not well optimized, then it provides you an opportunity to break in and rank for
the keyword by properly optimizing your videos.
This is done by having a Searchable and compelling title, having relevant keywords in your title,
descriptions, and tags.
This is also poor, but that’s because TubeBuddy helps people optimize their videos, so this
is poor because the videos here tend to be well optimized.
Although, if you find a term that has an excellent optimization score, that means you have an
Excellent chance for ranking, IF you come in with a well optimized video, and meet the
minimum requirements which we’ll show you in just a bit how to tell!
Now we’ll look at # of videos in search results.
This is the total number of videos returned when you type this term in our case “TubeBuddy”
into YouTube search.
For TubeBuddy there are over 650,000 videos!
After that are the # of Monthly Searches Estimate.
The estimated average number of times people search for this exact keyword on YouTube per
month globally.
This data is provided by https://keywordtool.io/ and is only an estimate.
It’s also important to note that this information is for YouTube Specifically, and not the entire
internet.
Finally you’ll see the “You vs. Top Ranked Videos” Section.
I mentioned earlier in this video that we would tell you what you need to rank on the
first page of search results, and this does just that.
It tells you the Average # of views a video gets on the top page of search rankings for
a term.
In this case it’s 25.7K.
Then we show you the lowest video view count that’s ranking for the term you’ve entered.
So in the case for TubeBuddy it’s 247.
Then using our weighted score we show you an average medium score of your last 10 videos,
similarly to how YouTube does it in the new studio, to give you an idea of how many views
you get per video.
This is easy to understand!
If we know that the minimum amount of views to show up on the first page of search is
247, and our videos average over 2,000 if we come in with a well optimized video, we
have a REAL chance of ranking, and staying on the top page of search results.
On the first page of search results for that term!
Giving us chances to get views overtime, of course depending on our Click Through Rate!
The Score analysis is an amazing way to tell how you could do for a video in search -, and
if you’re using the weighted version, how YOUR channel in particular could do!
Want to learn more about how to optimize a video?
Check out video!
I’m Andrew Kan from TubeBuddy, go out and do some more keyword research!