Today my youtube miniseries of YouTube's Algorithm in 2018, we're going to deep dive into
trending. What the YouTube tab happens to do and how it affects you, here we go!
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Now YouTube trending is that little tab on
your home page or in your mobile phone which surfaces the latest, popular, most
engaging videos on this platform.
This is predominantly what has been watching
your country, most popular right now, within the last 24 to 48 hours.
Now before I deep dive into trending, I want to know your experiences with the
trending tab. Have you ever landed on the trending tab?
if so that's fantastic! Has the trending tab ever delivered
constant content to you or is it a place that you use to find new creators?
Considering that it's normally outside your bubble and the populist wave.
Please leave a comment down below
now the trending town can sometimes be
predictable. It's the latest trailer for the newest film, it's a new song or it's the
latest video from PewDiePie or stuff like that YouTube rewind stuff that you
can actively expense it may even be a trend in popular culture, fidget spinners,
or the Harlem shake.
But the trending tab tries to blend
popularity with novelty.
So it may not be something that's red-hot right now but
it's on the rise.
Trending also takes into account the amount of video views
and the rate of growth.
So if it happens to be that this one video was uploaded
from a channel with a thousand subscribers and it's gone from 1,000 to
300,000 views within a matter of hours then that's a clear arc that's clearly
popular that's clearly doing something.
But it also looks at where the video
views are coming from the engagement that's involved so that may not
necessarily mean that the most viewed video of today is actually number one on
trending. It depends on what country you are, what you're watching and how long
you are watching for what kind of engagement that video specifically has.
The trending tab also includes creators on the rise and artists on the rise.
These are curated specific spots that YouTube have got out their way to
randomly select someone with over a thousand subscribers to spotlight,
because they look at their content and they go okay that specific songwriter or
that specific video creator has a good message, they're doing well.
The videos look nice or they're delivering something maybe they've been
underutilized in audience and YouTube goes fair enough I think that offering
some kind of value will put them here for 12 to 24 hours as a boost to open a
door to put a spotlight on them.
That is YouTube's way of kind of helping the
smaller youtuber up.
Now there's not a lot you can do to specifically
manipulate your way onto the trending tab but what you can do is put out
quality content that says broad as possible to really get as much
engagement as you can.
I understand that that can be an issue if you're
deliberately drilling down into a niche like I am.
But there's nothing stopping
merging one specific topic with another. So in this case I'm talking about the
YouTube algorithm button another video I talked about how the Cultaholic
channel launched themselves.
So in that case I was taking a topical content idea
so the launching of Cultaholic YouTube channel and I merged it with a
tutorial idea which was how to launch a YouTube channel like the Cultaholic.
What that did hopefully and did fairly well for this channel is it merged my
audience of people that want YouTube tutorials with the YouTube Cultaholic
channel because people were wondering how did Cultaholic launch their
channel. I'm a Cultaholic fan and then the educational side learned how to
launch a YouTube channel like Cultaholic.
But if you're not going for a niche why
not go for those trends why not go for the Harlem shake of a ALS ice bucket
challenge.
Basically the bigger the target is the bigger the
audience you could possibly get the more chance that it might get engaged and
might become trending.
But don't let that stifle your niche look at like Lindsey
Stirling a very specific niche. She was a dancer that played a violin.
She's now got multiple YouTube millions of views and multiple millions of
subscribers.
So just keep creating really good content and it might float to the
top!
But if you want to make it on to the Creator on the rise tab or the artists
on the rise tab what you need to do is have a good strong growth arc.
So YouTube
can have a look at it and go okay they've continued to gain 20 30 50
subscribers a day they seem to be slowly accelerating it doesn't necessarily be
have to even have to be that level but they need to see that this consistent
growth and you are consistent and then they're more likely to possibly favor
you and put you in that slot.
So this was a deep dive into the trending area of
the YouTube algorithm in 2018.
If you want to learn more about the YouTube
algorithm there is a playlist up here in the description down below.
Hit that notification so you don't miss the next video in this series.
Go out there, START CREATING!