- Well done, you've got 1000 subscribers,
4,000 hours of watch time.
You've been accepted into the YouTube Partner Program.
Now it's time to enjoy the rewards of monetization.
Oh.
It's a bit anti-climatic.
But what if I told you there was a better way?
What if your channel had less than 1000 subscribers,
but was able to generate this amount of revenue?
(cash register ringing)
Yeah, I thought that'd get your attention.
Let's talk about YouTube monetization,
starting with a question for all of you.
How long did it take you to monetize your channel
from zero subscribers and zero hours watched?
And once you were accepted into the YouTube Partner Program,
how much did you earn in your first month
as a monetized channel?
And for those of you who not yet money monetized,
how long have you been working towards that goal?
Now for most channels,
it's typically gonna take around about a year
to reach the point where you're accepted
into the YouTube Partner Program.
And once in that program, typically the financial gains
are what you might best describe as meager.
Most channels are gonna earn in the region
of about $100, which doesn't even trigger a payout.
I will say this, YouTube ad revenue is fantastic
for two reasons.
First of all,
YouTube have made it incredibly easy and seamless.
You click a couple of check boxes
and you start earning money.
How cool is that?
And for passive income over a long period of time, muah.
But YouTube ad revenue also has many challenges,
one being scale.
In most cases, you will need hundreds of thousands of views
to earn hundreds of dollars.
But perhaps most importantly of all,
it is the advert that is speaking to
and selling to the audience, not the creator.
So in the 365 days or so
what it's likely going to take you
to build up your YouTube channel to a point
where you can monetize your content,
what else could you do in that time?
Well, you could start developing a business,
a business that speaks directly to that audience
and has the potential to earn slightly more
than what YouTube is able to offer.
But in order to explain this,
I'm going to need to enlist the help of somebody
who teaches people how to do just this every single day.
(cymbals crescendoing)
(fingers snapping)
- Hey there, my name is Desiree
and my main purpose for being on YouTube
has nothing to do with being a YouTuber,
getting lots of subscribers, getting a silver play button,
or getting millions of views on my channel.
The number one reason I use YouTube
is to be a lead source for my social media marketing agency.
How I value a viewer is very different than you and Rob.
I look at a viewer as someone
I want to keep coming back to watch my channel
because channel views don't pay my bills.
A viewer to me is someone who needs help.
They have spent time searching for an answer
to a social media problem that they have
and upon finding and watching my video,
my objective is to get them on my email list,
not hit the Subscribe button.
Why?
Because as you can see from my analytics,
I don't get a lot of return viewers.
I really only have one shot
to have any chance of getting them onto my email list
so I can then have my sales process get to work.
I make sure that my call to action
is near the beginning of my video,
where I direct them to a free resource
that supports what the video they're watching is about.
Now, when it comes to creating videos,
I want to make this super easy for you,
which is why I have less than 50 videos
every business owner needs to make.
You can grab that free download
down in the description below.
By doing this, it has resulted an average
of 10 to 15 new email subscribers every day
coming directly from my YouTube channel.
The value of a viewer turned email subscriber
leads to monthly service fees, consultations,
speaking engagements, and more
that is worth thousands of dollars to me.
How do you do this?
I want you to think back to how you were getting
your viewers and subscribers initially.
Chances are you adopted a search-based strategy,
which is exactly what service-based businesses do.
This is actually one of the foundations of all SEO
and online marketing outside of YouTube.
When you're searching for a local service, restaurant,
or a specific topic when you go to Google,
the people that show up at the top of the Google page
have the best SEO for your search.
That is a strategy that all YouTube creators usually use
to get started with their growth.
(cymbals crescendoing)
(fingers snapping)
- Back.
And I've changed my camera angle.
So in reality, what does all of this look like?
Well, we asked Austin Armstrong about SEO,
700 views, and a monumental amount of cash.
- These videos never were gonna go viral and their,
the intention of them was never to go viral.
So some of the videos in particular
are like drug rehab marketing strategies,
therapists' social media marketing,
things along the lines of that.
Addiction treatment marketing or drug rehab marketing
is the video, I think, that has like 700 views on that.
But that video has generated me
multiple five figures of revenue, because it's so strategic
and there's not a lot of competition.
But really it's about educating your audience.
What are the questions that a prospective lead
or a prospective client is searching for online?
Because you're building your trust and authority
in front of them,
but making sure that you're consistently
staying top of mind,
because it's not likely that they're gonna watch one video
and that one single video,
that single experience is going to convert them.
You have to earn their trust over time.
- We also quizzed Austin on how a creator's mindset
may need to shift from views and subscribers
to leads and clients.
- I think it's important to go into YouTube
as a business tool.
Really the goal of my channel is to,
is to empower business owners
to have the techniques and the strategies
to grow themselves, whether they reach out to me or not,
but to provide them with the resources
that they can contact me because they trust me
based on everything.
- You mentioned a target audience, what might that be?
- The therapist that is trying to grow
their private practice
that doesn't have the means to,
or the understanding of how to create content
to market themselves.
- Now, it isn't all about SEO and converting sales.
It's about building trust through giving value.
Even if you had the best title and thumbnail,
if your video isn't giving value to the viewer,
which is what leads to trust,
they aren't going to want to do business with you
and you're not going to get them onto your email list.
Jen has some really great insights on this to share.
- Got onto YouTube,
basically out of necessity to get my message out
and it exceeded my, it is exceeding my expectations.
The video that turned everything around was, I mean,
it's so funny
because I didn't even really know what I was doing.
I didn't have professional lighting.
I just recorded it on my iPhone.
And it was about magazine publishing,
because I had published a magazine for my speaking business.
And then eventually
when I started to see the business come in,
I had to go back and look
at where the traffic was coming from
and I was surprised, really, to see how well
this super niched magazine publishing video was doing.
So then I just went all in and I publish,
I would say 80% of my content is on publishing
and then the 20% is on marketing, in general.
- So what do you do in your videos to make people call you?
- I think the number one problem is traffic.
So YouTube is my eyeballs.
That's my traffic.
And then I have three funnels set up,
but one that works in particular is a funnel
to a prerecorded webinar.
That funnel is linked in the banner
and then it's linked in the description
of every single one of my videos
that talks about magazine publishing.
I also create graphics inside the video
that shows them that there's a free masterclass
and the domain name to go to it.
- What video has resulted in the most sales for you?
- That initial magazine publishing video
that I recorded on my iPhone.
- And how much do you think it's brought you?
- I mean my best week that I had recently
was $11,000 in a week.
(cash registering dinging)
I would, it would be in the multiple five figures.
Most of my clients are professional services.
Like they're doctors, attorneys, speakers.
They don't want to sit and get mired in the tech.
So I do not sell in my videos.
They are all just purely content.
And the call to action is here's another video
for you to watch.
It's the buyer's journey.
I'm not gonna sell in the YouTube video.
I'm going to move them along to the next step,
get them off of YouTube into the masterclass
and then get them on my calendar to have a conversation
on if they want to work with me or not.
YouTube just gives you a better quality of lead.
Like, by the time I talk to someone on Zoom,
like they feel like they already know, like, and trust me
because they've been, they literally will say,
"I just have been binge watching your videos."
- The best thing you can do as a creator of any kind
is to have control of your audience.
This literally applies to any channel
and any vertical anywhere in the world.
- And let's be honest.
Most creators never even consider their YouTube channels
as businesses.
So what would be your first step towards such a goal?
We asked Austin and Jen for their advice.
- By putting out like a free checklist
or a free mini course or anything like that
in exchange for an email address is the best way
to start capturing leads.
And then consistently putting out value for them
across everything.
- The easiest thing to do is focus on affiliate products
and making videos about the products and services
that you use and you like.
That does doesn't require you
to have any business infrastructure set up.
I would interview some of your audience members
or poll them and ask them what do they need from you?
Take that information and research
and start to brainstorm some potential ideas.
Maybe you could create a virtual mastermind
or sell a course.
- Find a reason for your viewers
to stay connected beyond the Subscribe button
through an email or even text message marketing.
Not only does this add tremendous financial opportunities
for sponsorships,
but being able to share your latest videos,
merchandise, memberships, and more
without relying on YouTube is a huge
for your growth and money-making potential.
YouTube is an amazing system,
but ultimately they still care about
their business's bottom line first, not yours.
- But I care about all of you first
and I'm gonna prove it in two ways.
If you are still finding all of this YouTube business stuff
a little daunting,
we do have a complete guide
to monetizing your YouTube channel over here
and as for the second thing,
muah.
Love ya!