if you're currently in career transition
or you're looking for a new job my guess
one of the first things you've done
is take out your resume brush it off
update it with the most current position
the accomplishment statements with those
positions and that's what you need to do
i mean your resume is foundational with
your job search you need it it's the
basics of your job search
but here's something i want you to
consider and that is your resume is also
reactive in nature you see a position
out there what do you do you send in
your resume you're being reactive
your friend says hey joe send me a
resume i'm going to float it around my
office i know a couple of hiring
managers in the organization i know
someone in the hr department what do you
do
you send it you're being reactive
although i believe the resume is
definitely something of importance
what i also believe that's even more
important is the linkedin profile
because whereas the resume is being
reactive
linkedin can be proactive for you in
other words you could be at the yoga
studio
you could be riding your bike you could
even be taking a nap and yet your
linkedin is working for you 24x7 my name
is bill benoist i'm a certified
professional career coach here in
silicon valley and in today's video i
want to talk with you about something
regarding your linkedin profile and it's
a question i'm going to ask you and that
is
are you using your linkedin profile as a
marketing brochure for the company that
you've been working for
or is it your marketing brochure
so just opened up my linkedin profile
i'm on my home page imagine for a moment
that i'm a recruiter and i'm looking for
a
supply chain manager to fill an opening
in my company what am i going to do
first thing is i'm going to go over here
in the search field i'm going to type in
supply chain manager i'm going to hit
enter
and i'm going to go to people and then
i've got a little over 4 million now
a real recruiter they're going to do
something a little bit different they're
going to be adding some keywords and
they're going to be putting in a
location but the bottom line is this and
that's what i want you to really
understand
at the end of the day this is the kind
of screen they're going to be looking at
and there's only three things on this
screen that
they will see
one is a photo if the person has a photo
number two is the person's name and
number three is the headline the
headline by default that linkedin uses
is the most current company or the last
current company that that person has
been working for
in other words linkedin is making that
current company or last company
into a marketing brochure for that
company
linkedin is a professional networking
environment and it needs to be your
marketing brochure
so look at this
first person here supply chain manager
at impossible foods they're they're
using their linkedin account as a
marketing brochure for impossible foods
supply chain manager at swagalok
northern california again they're making
their profile a marketing brochure for
the company that they're working for
here's a little tip that i want to share
with you and that is something that
career coaches
people that work at career transition
companies they know and they know is
not to make linkedin a marketing
brochure for the company they're working
for in other words
change this headline
so i want to show you something i'm
going to go up here
and without using any filters any
keywords any location anything like that
i'm going to just simply type in career
coach
once you didn't notice what a career
coach knows
okay almost a million let's take a look
at this look at this headline career
coach helping you get what you want from
your career
executive and leadership coach career
reinvention strategist senior career
coach
career coach helping motivated
professionals who want to make a career
transition
leadership and career coach author of
finding passion personal transformation
strategist
folks i don't know any of these people i
noticed that i'm second connection so
with some of them i'd have to probably
dig down a little bit and find out who
the first connection is the bottom line
is this i don't know these individuals
and the point that i'm making this is a
little trick that career coaches know
and they're going to be sharing this
with their clients
bottom line is this
don't
allow linkedin to be a marketing
brochure for the company that you've
been working for
this is your marketing brochure
so i hope you found this video
informative and useful and if you
haven't already subscribed to this
channel make sure that you do so hit the
bell notification as i do upload new
career tips and strategies every tuesday
and i'd hate for you to miss anything
thanks for stopping by and i look
forward to seeing you next week