According to Forbes, Rihanna is the riches female musician in the world, with a net worth
of $600 million, beating out people like Madonna and Beyonce.
Rihanna may have started out as a superstar in the world of music, but she has built an
empire for herself that reaches far into the worlds of fashion, beauty and more.
She has created financial freedom to the point that even though she is dating a billionaire,
she doesn’t need him at all. And Rihanna has lived a pretty amazing life so far:
Spending 300k per week on a private Yacht trip around the French Rivera
Driving some of the world’s most expensive cars, from Lamborghini’s to Maybachs
Buying properties in LA, New York, London and the Carribean and renting out a private
studio on Osea Island for 25 per day. And she isn’t afraid to splurge on her favorite
things, like spending upwards of 17k with Drake at a Houston strip club
Spending a million dollars per year on her hair
And buying Gucci socks for more than $1000. I guess she really does look the best in the
game from head to toe…
Rihanna has had one of the most impressive career archs out of any celebrity that we’ve
covered on this channel. She started out as a pop singer with potential and transformed
herself into a mogul who is dominating multiple industries all while remaining herself. She
probably deserves an EPIC before they were famous for this channel, so let us know in
the comments if we should do that for you. Rihanna has amassed all the riches anyone
could ever ask for, but it doesn’t seem like she plans on slowing down anytime soon,
telling The New York Style Magazine:
“I never thought I’d make this much money, so a number is not going to stop me from working,”
What’s going on guys? It’s your boy Michael McCrudden taking you through the financial
come up of Rihanna, fresh off her crown as the richest woman in music, here for you on
The Rich Life. Recently we’ve covered other artists like NAV and Travis Scott as well
as Dan Bilzarian, Faze TFue and a few of your favorite NBA players so let us know who’s
up next in the comments below and we’ll be sure to make those videos for you! And
here on The Rich Life, we like to pose a question for you at the beginning that you’ll find
out the answer to later on.
“What did Rihanna want to pursue as a career if she didn’t become a music and fashion
icon?”
Let us know your answer in the comments down below and stick around until the end to find
out the answer. Alright, let’s get into the video!
Before They Were Famous:
Robyn Rihanna Fenty was born on February 20, 1988 in Saint Michael, Barbados. Her mother
Monica was an accountant and her father Ronald was a warehouse supervisor. But her father
also dealt with addiction issues during her childhood, which affected the relationship
between him and his daughter as well as Rihanna’s mother. The two got divorced when Rihanna
was 14. To deal with everything going on, Rihanna turned to music, and began singing.
She formed a girl group with two of her classmates at 15 and auditioned for music industry vet
Evan Rogers. Although Rodgers said the other two girls didn’t come close to comparing
to Rihanna’s talent. Rihanna moved to Connecticut with Rogers and his wife to record a four
song demo, and she never looked back.
That demo made its way into the hands of Jay Z, who, after seeing Rihanna audition, new
that he had a superstar on his hands. He told Rolling Stone that it took him two minutes
to see she was a star. Rihanna dropped her debut single along with her first album “Music
of the Sun” which peaked at number 2 on Billboards Hot 100 and from there she began
a journey that lead her to massive highs, lows, success and a lot of riches.
How does she make her money?
And while she is of course an incredibly successful musician, most of her money comes outside
of the recording booth. Rihanna’s Fenty Fashion House partnership with the French
luxury goods company LVMH, run by billionaire Bernard Arnault, brings in the majority of
her earnings.
With the partnership, she becomes the first woman of color and the youngest to ever to
lead a major fashion house. The Paris-based fashion house is also the first new fashion
house that LVMH has started since 1987. But Rihanna knew her worth and reportedly invested
$34 million of her own money into building Fenty.
Fenty has become a staple in the beauty game, launching in Sephora in September of 2017
along with its online store FentyBeauty.com and within its first few weeks, the company
brought in $100 million dollars in sales, with most of the marketing for the line done
through Instagram and word of mouth on social media.
But Rihanna’s success is no accident - she knew what she was doing by getting into the
make-up game. 11 out of the 80 women on Forbes’ list of the richest self-made women, made
their money in the beauty or skin care product industry. Although some of them were a little
bit more self-made than others…
But Rihanna also released her line in a way that resonated with women in ways that many
other make up lines previously failed to do. She released 40 shades of her foundation so
that women of all color could use her products and find the product matched their skin.
Last year alone the company made $570 Million dollars in revenue after only being in business
for 15 months. And according to Forbes, the entire Fenty operation is worth more than
$3 billion dollars.
While LVMH owns 50% of that, even if Rihanna takes home 15% of what’s left, she is making
an absolute killing.
Her lingerie line Fenty Savage X continuously sells out and she makes sure to make it just
as inclusive as her makeup line, for women of all different sizes.
Over the course of her career, Rihanna has released 11 different fragrances, including
her debut scent which brought in $80 million in sales.
But with all the talk about fashion, w e can’t forget the fact that Rihanna is one of the
most successful musicians of this generation. She has sold more than 280 million singles,
and has 14 number one singles. In 2016 alone she earned close to 10 million dollars from
streaming and sales with another 10 million in royalties. Her Diamonds World Tour in 2013
grossed more than $140 million worldwide
and according to Pollstar, Rihanna grossed $40 million dollars from her North American
“Anti” tour. That’s on top of the reported $25-million-dollar deal that she signed with
Samsung to promote its products and have them sponsor her tour. Since “Anti,” she has
taken a step back from music, but in a recent interview, she said that she is working on
a Reggae album.
Speaking of partnerships, in 2014, Rihanna signed a million-dollar deal and took on the
role of creative director for Puma. Within 6 months, footwear sales increased by 16%.
And that’s just the Rihanna effect. The NDP Group conducted a Study on fanbase loyalty
and Rihanna ranked at the top of the list for most marketable celebrity. Meaning that
fans of Rihanna were 3.7 times more likely to buy something the singer endorses than
anyone else.
Rihanna is also a part owner in Tidal and we can’t forget about her acting career.
She had a major role in Ocean’s 8, which earned 41.5 million dollars from its box office
opening back in 2018. Plus her hilarious appearance as herself in the Rogan and Franco film “This
Is The End.”
But it hasn’t been all smooth sailing in the money department for Rihanna. Inspiring
the song “Bitch Better Have My Money,” Rihanna got into a law suit with her accountant
after he allegedly neglected to tell her that her tour was losing money, and still advised
her to by a 7-million-dollar house, knowing that it wasn’t a smart financial move. But
Rihanna won the lawsuit… along with 10 million dollars. So we’ll chalk that up as a lesson
learned and an overall win.
Alright, let’s get to the good stuff. How does music’s highest earning female, spend
her dollars?
Well, she spends $800 dollars per day on a private chef, Debbie Solomon who cooks her
breakfast, lunch, dinner and snacks.
Her hair costs $23,000 dollars per week paid to her Hollywood stylist Ursula Stephen but
some reports say that she has spent more than a million dollars just on her hair in a single
year. This is along with the $2,500 she spends weekly on personal make-up artist and another
$7,600 weekly on a personal dermatologist.
But it’s not all health related, Rihanna of course likes to have fun. It was reported
that she spent 8 thousand dollars at a Miami strip club back in 2013
And her and Drizzy doubled that, spending upwards of 17 thousand dollars at a Houston
strip club back when they were together… I miss those days they seemed good together
Rihanna also reportedly spent $1,500 in a sex shop… I wonder what you can even get
for that much in a store like that?
RiRi is also big into the real estate game, but it didn’t start out well for her. One
of her earliest real estate investments actually didn’t work at all. Rihanna sold a house
that she bought in Beverly Crest for a 2-million-dollar loss after water damage was found in the place.
But since then, she has continued to invest in real estate and has made some serious profits
from her many purchases. These are just some of her many properties over the years.
She had a $12 million 7 bedroom, 9 bathroom house with 20 parking spaces in LA
A $22 million home in the Carribbean within walking distance to the beach.
In 2013, she bought a lower-Manhattan penthouse in a building where rent could have cost up
to 50k per month.
She had a 3 bedroom, 4 bath apartment at The Century condos in LA, which she paid $5.45
million for in 2014.
In 2016 she bought a condo for $925k on The Wilshire Corridor in LA, which is also known
as “The Millionaire Mile,” seems like a fitting place for her to live.
In 2017 she bought a $6.8-million-dollar mansion in the Hollywood Hills with a movie theatre
and spa and sold it a year later at $7.4 million making a profit.
Currently, she reportedly owns a 7-bedroom home in London, which she pays over 20k a
week for.
And for all of the people waiting on her new music to drop, apparently she has been recording
on Osea Island in an estate that costs over 25k PER DAY to rent. But it does have a gym,
movie theatre, pool, recording studio and multiple cottages… so it sounds like it’s
worth it.
In terms of cars, over the course of her career she has been spotted in many of them. She
has been seen in the Porsche 997 turbo which costs around $160k
The Chevy Suburban LTZ for traveling from place to place, which goes for around 50 thousand.
A Maybach, which have an average price of 300k.
And a Lamborghini Aventador, which costs closer to 500k
But Rihanna likes to give back with all of her riches. In 2012, she founded the Clara
Lionel Foundation with the goal of improving education and healthcare for children within
impoverished communities. She hosts fundraising events and provides scholarships to children.
She also created the Diamond Ball to raise money for her foundation and last year had
performances from Childish Gambino and ASAP Rocky.
And RiRi was even named Harvard’s humanitarian of the year in 2017. So it seems like she
is putting her money to good use. Like she said in an interview, this is what money means
to her:
“I can create jobs for other people. My money is not for me; it’s always the thought
that I can help someone else.”
And to think that at one point she wanted to be a pilot. Now she can fly any of the
private jets in the world that she wants. And there’s the answer to your question
form the beginning of the video!
But that’s it for this video. Let us know who you want to see done next in the comments
down below, be sure to subscribe and help us get to 3 million. I’ll see you in the
next video.