- I've said it before and I'll say it again,
if you've got a local business then Facebook Ads
may be the single greatest marketing opportunity
your business may ever have.
So in this video I'm going to reveal
the simple yet incredibly effective video marketing strategy
we're using inside the agency
to help our clients get more clicks, leads,
and sales for their business.
Let's dive in.
Hey there my name is Adam Erhart,
Modern Marketing Strategist,
and welcome to the Modern Marketing Show
where we help you make marketing that matters.
If you're interested in learning
about the latest and greatest marketing strategies,
tools, tips, tricks, and tactics
well you may want to consider subscribing.
And hitting that little notification bell.
Alright so let's talk Facebook Ads.
Specifically, the exact video ad marketing strategy
we're using inside the agency
to help our clients generate thousands of leads
across all sorts of different businesses,
markets, industries and niches.
And the beauty of this system and the strategy
is that not only is it generating more leads
clicks and sales in the short term,
but it's also creating massive brand awareness,
and increasing trust, and touchpoints
incredibly cost effective over the long term.
Meaning, if a customer doesn't even act now
they're still more likely to do business
with your business in the future than anyone else.
So without further ado,
let's dive into the specifics
and the five step strategy we're using
to create a high converting Facebook video ad campaigns
that truly sell.
For a video based marketing strategy to work
obviously gonna need a video.
Fortunately, it doesn't need to be
a Hollywood level production,
and even a good old handheld selfie video
can work just fine.
The key here is the content
more so than the production value.
Meaning that your message speaks to the pains,
the frustrations and the wants and desires
of your target market.
To make things easier for you,
I'll make sure to link up in the description below
the exact video ad script
that I give to my clients and students
so it'll help you create video ads quickly and easily.
Alright, so now that you've got your video
it's time to upload it to Facebook
and create a video ad with it.
Choose the video views objective
and carry on setting up the targeting,
placement, and budget for the campaign.
My advice if you're working with a really tight budget
is just use the mobile news feed only placement
and if you've got a little more cash to spend
well then you can use all placements
and see which one works best.
Alright, on to step three.
Now that your video is up and running
it's time to create two new audiences
that we're gonna use later for retargeting.
Audience number one is going to be
our three second audience.
This gonna be made up of people
who've watched at least three seconds of the video.
Audience number two is gonna be our 50% viewers,
and this gonna made up of people who've watched
at least 50% of the video.
You can create these audiences
by creating a custom audience based on video engagement,
then just choose the video and the timeline.
In this case, we're gonna wanna go with
the three second audience and that 50% audience.
Now it's time to move on to the secret sauce, step four.
Step four is where the strategy
really starts to differentiate itself
from the traditional video ad campaign.
So pay close attention here.
It's in this step we're gonna do something
that may sound a little strange on the surface,
but what we wanna do is
we wanna re-target those three second
video viewer audience that we just created
with the exact same video.
That means we show it to 'em once,
if they watch at least three seconds,
well we show it to them again.
Sounds strange right?
Well what we're seeing is on the second go around
people actually consume more of the video,
and our cost per view drops significantly.
This means cheaper views, more views,
and most importantly, longer views.
Which leads us to the fifth and final step.
Now that we have everything up and running
it's time to create that final ad
to send to people who watch at least 50% of the video.
This ad can be either an image ad or another video ad.
I'd recommend trying both and seeing which one
outperforms the other.
The point here however is that this ad
can be a little bit more direct
because people are already be familiar
with you and your business.
So don't be shy and make sure to make that offer
and make it really clear
and what they need to do to take action.
This final step, step five,
is where most video ad campaigns typically start.
Blasting out there message to completely cold traffic
and then wondering why nobody is engaging
and nobody is taking action.
But by using the strategy we just talked about
it allows you to ramp up the touchpoints,
build a lot more brand awareness
and essentially establish a lot more of that
no like and trust factor
that's gonna be required to make a conversion or sale.
This is especially true because
people in general have a cognitive bias
to associate frequency with trust
so the more you can show up
in front of your ideal target market, the better.
Alright so there you have it,
an advanced video ad marketing strategy
that we're using in almost every single one
of our local clients businesses with amazing results.
Give it a shot and let me know how it goes.
And if you'd like a little bit of help
implementing this strategy
I'll make sure to link up our agency
in the description box below.
Alright so thanks so much for watching.
I hope you enjoyed the episode.
If so make sure to give it a thumbs up,
subscribe to the channel
and say hello in the comments section below.
Also, for more great content like this
make sure to head over to adamerhart.com
which is packed full of resources, tips, tools
and sorts of tricks
to help you really take your marketing
and your business to the next level
and way beyond that.
So thanks so much for watching.
And I'll catch you next time
on the Modern Marketing Show.