- Hey, everyone.
It's Rimi, welcome back to the HubSpot YouTube channel.
Today, we're gonna talk about on-page SEO,
what it is, and how to get it working for you.
Search engine optimization, or SEO, helps you stand out
and gets people to your webpage
and in a world where 70% of marketers see SEO
as more effective than pay-per-click, PPC,
it's never been a better time to optimize your site.
If the world of SEO is new to you
or if you're looking for ways to level up your SEO game,
we're offering a free SEO Starter Pack.
In this pack, you'll find ways
to increase your traffic in 30 days
and myths to leave behind.
Check it out down below.
Okay, so on-page SEO is the process of optimizing frontend
and backend components of your website
so that it ranks in search engines
and brings in new traffic.
Simply put, it's the process of optimizing
or making better your website,
so that people find it
when they search for specific keywords.
On-page refers to optimizing content elements,
site architecture, and HTML
that visitors can see on your page.
This is different from off-page SEO,
where the elements aren't always visible
the more optimized your site is,
the higher up it will appear in search,
and the wider your net will be
for ranking with different search keywords.
So how do you do this exactly?
Step one is to have high-quality page content.
Yes, we all want our content to be high-quality
but this means something specific
when it comes to on-page SEO.
Your content tells both search engines
and the people using them
what they can find on your website.
Knowing which keywords to use
can help guide you to using them on your site.
Doing some keyword research on Google
and looking at competitors' pages is a great place to start.
There are tools that can also help you narrow down
which keywords to focus on, like Ahrefs.
For a closer look into how to best leverage Ahrefs
to pick your keywords,
check out their video linked down below.
Once you have your keywords,
decide how your page's content
will fall into your buyer's journey and search intent.
Stages in your buyer's journey
will include the awareness stage,
which could be through your blog posts or homepage.
The consideration stage,
which could be through a buyer's guide
or About page on your site.
And then the decision stage,
which can include product, pricing, or contact pages.
Now, it's time to write or update the content
that brings people in.
Some best practices for writing high-quality content are:
add engaging and relevant visual content,
use short and long-tail keywords where you can,
actively solve your audience's problem,
make shareable content,
and last but not least, optimize for conversions
with CTAs to your offers or product pages.
Before we move on to step two,
using on-page SEO isn't something that you have to do alone.
It can be overwhelming to deal with so many terms
and keep so many things in mind when building your site.
Luckily, HubSpot has a course
to help you understand and conquer on-page SEO.
You'll get a chance to learn in-depth ways
to make your site stand out
and get the results that you're looking for.
Check out the link to that down below and it's 100% free.
Moving on to step number two,
we're gonna look at page titles and headers.
To look at the title and headers,
we're gonna get a little technical
and look at the HTML of your site.
I promise this won't get too technical,
so here we go.
You can view the HTML of any site you're on, even this one,
by going to View, Developer,
and then View Source at the top of your screen.
You can also just hit Command + Option and U.
The page titles on your website, or title tags,
are one of the most important parts of SEO.
They tell search engines and people what to expect
when viewing your site.
Adding a few keywords into your title
and keeping them to 70 characters
are great rules to keep in mind.
Headers, like titles,
can help inform people coming to your site
and can help search engines better direct those people.
Your headers should include keywords
that are different from what you use in your title,
and should be more specific
than what the title of the page is.
Think of the header as a funnel
getting people to even more specific info on your site.
Now that you have your titles and headers,
we can move on to step three:
meta descriptions.
Your meta description is the text
that shows up right underneath the title
when a search happens.
It helps expand on the title
and can be a deciding factor
if someone will click onto your site or not.
Meta descriptions can also be used
with social media underneath posts.
To get the most out of your meta descriptions,
keep them under 160 characters and 120 for mobile.
Make sure to use your keyword phrase
and use a complete sentence without any special characters.
A meta description should begin to explain
what someone might see if they click,
but leave them wanting a little more.
- This data is wrong every freaking time!
- Have you heard of HubSpot?
HubSpot is a CRM platform
where everything is fully integrated.
- Whoa, I can see the client's whole history call,
support tickets, emails, and...
here's a task from three days ago I totally missed.
- HubSpot, grow better.
- For step four, let's look at
how to get the most out of the images on your site.
Choosing the right images
that compliment your website and product
is a great way to start,
but just choosing the right images
won't necessarily get search engines
to notice your hard work.
Image alt text or alt tags is just like SEO for your images.
It's the words that appear if an image fails to load.
With more than 38% of search engine results
being for images,
getting your images front and center
can help direct people to your site.
There are a lot of ways
to adjust the text attached to an image,
whether it's in a blog post or a part of the site itself.
HubSpot's CRM makes it incredibly easy
to adjust your image alt text
and you can check out the link to that blog post down below.
Once you can access the text,
write a description of the image
that is shorter than 125 characters.
It should describe the image specifically
and it should be tied to the content it's connected to.
Now your images won't just look great,
they'll also help increase traffic to your site.
And that brings us to our final step number five
and one that is worth taking your time with:
internal linking.
Internal linking is when you have a link
that leads people to another page on your site.
This can help guide people
from one piece of information to the next.
The more you link to a specific page,
the more important it looks to search engines.
A good way to build your links is to take a page
that you think is the most important or useful
and see how many ways you can link to that page
from other pages on your site.
It can be helpful to create a map of your site
with bridges as links between different pages.
The more bridges that you build,
the longer someone will be on your site
and the more notice that search engines will give it.
So those are the five steps to optimizing your on-page SEO.
The more you incorporate these steps,
the higher you'll appear in searches
and the more traffic that you can expect.
If you wanna know more about other on-page SEO tips,
like mobile responsiveness, site speed, et cetera,
leave a comment down below and let me know.
I hope you guys enjoyed this video.
Thank you so much for watching and I'll see you next time.
Bye!
(upbeat electronic music)