Hi this is Tutor Nick P and this is Proverbs 135. The proverb today is the
customer is always right. Yeah. I'm sure you've probably heard this line before.
This proverb before. All right. Let's look at the note. This proverb is often used
in the retail industry as a way of letting the customer know that a
particular business respects and cares about the wishes and
wants of its customers. And will go out of their way to please them or at least
do their best to try to please them. No matter how annoying or unreasonable a
customer may be. Yeah. Well if you've ever been on both sides. Now we've all been
customers before because we all have to buy things.
Not everybody has always been on the business side. But if you have, if you had
a job in sales or you had a sale for someone or you had your own business, you
know, that even though most customers are seem to be pretty fair and reasonable
you do, you could get your share of some customers they could just be an annoying
customer or an unreasonable customer that seems to be demanding too much . This
kind of policy says that really you should even try to put up with, with
those customers as well. So it is often cited by customers as a way of demanding
they should get good service. Yeah. So if you're not doing something for a
customer, you know sometimes you've actually heard
them say hey well what about the customer's always right.
like you know well what happened to this. Don't, don't you have that sort of policy ?
Don't you want a repeat customer ? All right. So that's what they mean by it's
often cited. So some customers may actually use it. You know, don't you
believe in , don't you believe in the customer's always right
All right. Let's continue. The origin of this proverb is difficult to pinpoint. It's
difficult to say exactly how it started or with whom. But it seems to
have gained popularity in the early 1900s and there's especially two
department stores. One of them may have created
that. They used it a lot in the early nineteen hundreds. Of course, it caught on since
then and it's been going the whole way since the early 1900s. But here's the two
stores. Some associated with Marshall Field's department stores in Chicago. So
I guess they used it a lot. They used it probably ... it's good way of
advertising. It's a good way of attracting new customers, especially any
customers that have gone to businesses before and had a bad experience.We do
know there is there is some truth to this policy like a lot of people if you
go to a store and you have a bad experience. Sometimes you say well I'm never
going back there again and there is some truth that you may lose that customer
forever, or it may take a very ,very long time
for them to come back if they ever come back at all. All right. Others believe it
could have come from London's Selfridges stores too. So both of these were in the
early 1900's and this is where this sort of a proverb was being said. It became pretty
popular and pretty big. All right. And here's just one example of how we may
hear it used. That business knows the importance of retaining ... remember
retaining means keeping or holding on to regular customers. So repeat customers.
Customers that will come back and buy from you again and again or use your
service again and again. And has adopted a policy of the customer is always right.
Okay. Anyway I hope you got it I hope it's clear. Thank you for your time.
Bye-bye.