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from the person who worked craft
services on lala land you have to watch
this Oscar nominated Oscar winner we're
important no I'm not pro ukulele true
story it's a new cameo but you know it's
gonna be up for an Oscar looks familiar
right well welcome to award season
we're Oscar buzzes a buzzing and we see
the trailers to prove it thank you very
much but have you ever wondered if
there's a formula for crafting an Oscar
bait trailer each year in order to lobby
Oscar voters Studios spend an additional
three to ten million dollars per film
why would a studio want to win an Oscar
so bad they grateful the members of the
Academy in previous year's Best Picture
nominees could see a bump of up to 90%
increases in box office sales but since
2013
no Best Picture has made more than seven
million at the box office after winning
an Oscar so while the Oscar bump may
bring less box-office money than it used
to it's still all about the prestige and
on Amazon's Manchester by the sea or
Netflix as roma our Best Picture
nominees and even win in other
categories it signals top filmmakers
that streaming platforms are viable
alternatives to the traditional studio
system in short Oscars have tremendous
value so what tools and tropes to
trailers used to bait audiences into
believing that they are worthy of an
Oscar we're gonna play a little Where's
Waldo you hear the trope we're gonna
pause it we're gonna see how many we can
identify ready these women are
everywhere well let them play golf and
tennis now no charge on the phone cuz
you called me you skirt yeah you can
stop right there so we got what big
issue Oscar loves films that make a
point of changing hearts and minds so
whether it's addressing racial
inequality gender discrimination rampant
sexism or other hot button social issues
trailers bring subtext to the forefront
so you know just what change you're
supporting by seeing a film wait am I
gonna be the story no no I'm gonna be
the story no nobody's top - whoa Oh
prosthetic action whether it's
drastically gaining or losing weight or
adding jaw-dropping prosthetics
oscar-worthy films are no stranger to
actors taking their performances to the
next physical level and those
transformations are usually revealed in
Oscar bait trailers as an additional
selling point to audiences
ready to go to war oh yeah alright so
we've gotten bombshell which is a little
different than the next trailer which is
going to be heartwarming but a biopic
what is it
will you be mine could you be mine
please won't you be my neighbor
you got this shot of tee-hanks oh yeah
right here mr. Rogers cardigan do you
consider yourself a hero based on truth
as I say is stranger than fiction so
it's no wonder that the Oscars often
honor filmmakers for mining the history
that informs our present in fact since
2010 30 Best Picture nominees were based
on a true story so we're sticking along
the lines of based on a true story did
you find a date with our friend Academy
Award winner Robert De Niro and of
course one of the easiest ways to lure
audiences is to make a point of
showcasing all the star power a film has
to offer every single trailer we've seen
has been a quote unquote Oscar bait but
what is it about them that they're
trying to get us to do and did they
succeed I think to a large extent they
have succeeded because just upon
watching these I feel as though I need
to see them it does create that fear of
missing out and not being a part of the
conversation and these are these look
good they've struck the notes that I
respond to and they've drawn me in so
while each Oscar bait trailer might not
use the exact same formula they're
definitely using the same ingredients
the end result obviously doesn't
definitively translate to Oscar wins but
it engages you in the same way a winner
would and while the right trailer could
make just about anything seem Oscar
worthy audiences still have to actually
like the movie itself
you
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