what's up guys welcome back to my etsy
print on demand series for 2021
in this one i'm going to show you how to
increase your click-through rate from
search results
and your conversion rate from your
product listing page
to things that are of critical
importance i'm going to show you how to
increase
both by running a sale now
it probably like you just heard me
guarantee i'm going to increase your
click-through rate and your conversion
rate you're probably like all right this
is probably going to be a lot of work
or there's going to be some catch it's
going to cost me money nope
it's easy to do it doesn't cost money it
only costs a little bit of time
yet for some reason a lot of people
don't take advantage of this
so i'm gonna show you exactly what you
need to do to run a sale on
etsy and i'm gonna show you two ways of
doing it i'm gonna show you what i
consider to be the optimal way
and i'm gonna show you a more hands-off
let's just call it the lazy way so
if you're ready let's get started
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also in the description you can find a
link to my 8 day print on demand mini
course delivered via email
and a link to my print on demand
facebook group all right if you
missed part seven you should watch the
videos before this one
in order my goal was to make a etsy
series for 2021 that you could just
watch in order and basically check
all those boxes off your list uh and
part seven i'll link to in the youtube
cards right here where i show you how to
set up etsy personalization
if you use personalization and you run a
sale you are dramatically increasing the
likelihood of making some sales
all right let's get to the reason you're
here i'm going to show you how to do
this
on your etsy listings i'm going to show
you how to get that green text that you
see there
and as you can see it crosses out the
original price
that was 1999 it says 17.99
and then underneath that in green text
it says you save two dollars or ten
percent
and i'm going to show you how to get
that even bigger green mark
that says sale ends in 28 hours because
that's not always there but i think that
adds a sense of urgency that should
increase your conversion rate so
now that i've got your attention because
i know you know that that's gonna help
people check out it when you know it's
easy for people to like
favorite something oh i'll come back
later or add to cart i'll come back
later
when you get that sale ticking down the
clock
people are going to take it more
seriously all right so here's how you
set this up go to your shop manager
and then go to marketing on the left
hand side navigation underneath
finances then you should see the
discount details screen where we can
input
all the information about our sale so
there's no right or wrong way to do this
but i'm going to give you my
general recommendations for the
top portion i recommend doing a
percentage off sale and the lowest
percent i usually do is 10
off i've experimented with as high as 30
percent off and whenever i do
like 10 or 20 or 30 i offset the cost of
my products so that it still gets to the
same price
like i'll run a 10 off sale but still
charge
19.99 or i'll run a 20 off sale still
charge 19.99 you know what i mean 30
off 19.99 and what i did is i had built
a um
data table like i built a spreadsheet
and i just
calculated the pricing that i needed to
set my products to
in order to offset the the sale discount
and still get to that end number that i
wanted to be at and in my print on
demand course i shared that chart but
i'll share with you guys
a um price to put your 1999 products at
at least
i believe the price is 22.21 but i have
it on a screenshot coming up
and that way when it's 10 off it should
still take it down to 19.99
all right so percentage off 10 off
where is this offer valid i just keep it
at everywhere minimum order to qualify
i set it to none because i'm already
pricing in the discount into my
you know final product uh cost
duration now here's the big one if you
set a
short term duration sale you will get
what i showed you here
where it says sale ends in x amount of
time and
increases urgency so what i used to do
is always set a sale two days out
and then what i would do is i mean this
may seem a little bit excessive but
pretty much every day i would end
the current sale which is super easy to
do it's like two clicks
and then i would start a new sale and
when you come back to the marketing uh
sales screen you can find your existing
sales and end it you just hit a big red
button
ends it and start a new sale and by
doing that my products were always
discounted and i always had that like
sense of urgency applied because the
sale was
less than 48 hours i'm pretty sure if
it's like two days or less remaining on
a sale
etsy will put the extra thing on the
listing that says um
sale ends in x number of hours which i
really think will help your conversion
rate
uh but if you don't see yourself doing
that like every single day like for me
when i need to do something daily or
every other day i just use google
calendar
creating a recurring reminder and then
makes life easy
but if you don't want to do that then
you can just set the duration of your
sale
a month out i think that's the max
duration they let you do and then every
month just re-establish your sale
terms and conditions put something in
there like enjoy ten percent off
with code and then the code name
and then the next one down name your
sale shoppers won't see this
uh but it's how you'll track its
performance so
when i say code take 10 they don't
actually need
to use the code it just makes it i mean
again this is just what i do you don't
have to copy me exactly but
it makes it feel more legit to me so
even though they don't need to remember
the code by the way i will show you how
to use coupons
later if you subscribe and you catch the
rest of this series so make sure you
subscribe to the channel but
um for now this is just something that
i'm used to doing they may write down
take ten like oh i gotta remember the
code but they'll they won't actually
need to
input it anywhere etsy will
automatically apply the uh ten 10 off
sale so the next screen so we go ahead
and we click uh continue
the next screen you have to choose your
listings and what you can do
is on that button where it says add all
active listings
you can just click that and it adds
everything or use the search bar and
as you type it'll do a little fly out
drop down menu
and you can just click each listing that
you would like added to your sale
so it is that simple and then review
and confirm you can see discount type
sale offer 10 off
minimum order none duration one day
listings included two listings name take
10
sale details enjoy 10 off with code take
10. boom
then you just click this little button
right here next to me at the bottom of
the screen confirm and create discount
and that will make your sale live now i
probably should have put
this screenshot before that previous
slide but you can see here
that we are now running a sale and
i just wanted to let you know as
promised if you would like to
run a 10 off sale and you don't know
what to price your products at
you can actually just go in and price
them at 22.21 and then when the 10
off is applied like you see here it'll
bring the cost down to that nice
pricing psychology of 19.99
i don't know if buyers will understand
what we're doing or not but it always is
good i think 1999 is pretty much the
sweet spot for selling t-shirts online
at least most of the time
so yeah that's it guys this is my
recommended approach for selling on
etsy these little things if you can just
check them off the list they add up
and over time you start to see an
increase in sales and it just kind of
snowballs
so make sure you take advantage of all
these things that i'm showing you i hope
i'll see you at
part nine of the series where i'm gonna
show you how to set up free shipping on
your listings i'm also gonna show you
how to set up etsy's
free shipping guarantee and talk about
why you should consider doing that
because it will be beneficial to your
account as a whole
not just a increased conversion rate
because customers like free shipping so
you're not going to want to miss that
one make sure you're subscribed so that
you
catch it when i release that video a
quick reminder hit that like button if
you haven't already and if you want to
subscribe that would be
awesome i know i already asked you that
but i'm trying to grow the channel so
those subscriptions really go a long way
and quick reminder i do have a full
print on demand course showing you how i
make six figure print on demand sales
every single
year if you want to check that out
there's a link in the description
alright guys thank you again for
watching and i will see you at part nine
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you