- Hey, everybody, this is Roberto Blake
of RobertoBlake.com helping you
create something awesome today.
So, in today's video, we're gonna
talk about how to grow an awesome
YouTube channel with zero subscribers
starting out and how you actually execute on that.
So, I'm not gonna take up too much
of your time; I'm gonna get right to it.
The main things that you guys need
to address and that you need really look at
is growing your YouTube channel from
zero subscribers is how people find YouTube videos,
and it starts with search.
Search is the overwhelming majority
of how people end up finding your
YouTube channel, finding your videos,
and viewing them; so, if you're
not playing the search game, and
you're not trying to win there,
it's gonna be very difficult for
you to grow your YouTube channel.
That means, focus on good titles,
strong titles that are likely to be searched
that people are going to care about,
they're gonna be interested in.
Tell them what the video is about.
Tell them what they're gonna get out of it.
Tell them what they can expect.
And make sure that your thumbnail
is matching what that title is,
and that it makes sense, and that
it's an interesting thumbnail;
don't try and do something that
looks exactly like someone else.
Be unique; take a hard look at
what your video would be like.
Search for those terms, put in those titles,
see what people are doing for their thumbnails,
and then try and do better or make
it different or more interesting.
So, by doing that, people are gonna
discover your videos, they're gonna see
a cool-looking thumbnail, they're
gonna see interesting title, and
don't be lazy on the description.
Being lazy on the description is
one of the things that's absolutely
killing you in YouTube search,
because you might say, "Well, nobody
"reads the description, Roberto."
But YouTube reads the description
because YouTube is owned by who?
YouTube is owned by Google, so it's
a giant search engine for video, right?
So, you have to think, if Google
cares about it, it cares about that text,
it cares about the description,
it's gonna use it to do a couple of different things.
There are a bunch of features in YouTube
that use the text in your description,
and that's the related videos feature,
which is another way that your content gets discovered.
If they're watching something from
a different YouTuber, and you show up
on the right-hand side of their videos
for related content, that's gonna
help you because people might click through.
But if you don't have a good title,
good descriptions, and good tags,
then that's not gonna happen, and
YouTube is not gonna know what videos
relate to yours, and is not going to
try and market you to that audience.
So, those things, right off the bat,
and focusing on a search strategy,
are immediately going to help you
grow your YouTube channel starting from zero.
Now, let's talk about the actual quality of your content.
So, people found your video, they clicked on it.
Now, if they now see very poor video quality,
or they hear terrible audio, they're
immediately not gonna be interested
in watching the video all the way through,
and they're not gonna be likely to subscribe to you.
And also if you're uninteresting, or you're boring,
or you're only talking about, like, yourself
or something that's interesting to you,
that creates no real entertainment value for them,
doesn't inspire them, or doesn't teach them something,
you can only really do three types of videos:
entertainment, education, and inspiration.
That's pretty much it; if you're not doing
any or all of those things well,
then someone's probably not gonna
keep watching, and they're not likely to subscribe.
So make sure the content is good,
but then make sure that the video
quality is good, that the lighting is good,
that the audio quality is good,
and then someone will watch your video
all the way through, and they'll
make the assumption that the rest
of your content is like that, and
so they'll watch the rest of your content,
they'll wanna subscribe, they'll wanna get more.
Just like when you watch a really cool
TV show, and then you see that it
comes on every week, you watch
that TV show every week, and then if
something cool comes on before or after,
you might wanna watch that show too.
Or if the director or the makers or the
actor has done other good work,
you might decide to check out their other stuff.
So it works exactly that way.
Speaking of content, quality content is great.
But you also need a good quantity of content.
If you only have two videos, you
shouldn't be whining about not
having any subscribers, because
what have you really done to tell
people that they should come back?
Come back and watch the same two
videos over and over and over?
That makes no sense, so, you probably
need to have a content schedule.
Release some type of content on
the same day every week or multiple days a week,
and until you have twenty or more videos,
people probably aren't going to subscribe
to you because there's not enough there
for them to binge watch your content,
or to keep coming back or say,
"Okay, I got five minutes, ten minutes
"of that, but there's like 18 other
"videos here that I wanna watch,
"and I don't have time, I've gotta
"go outta the house or I've gotta
"you know, go get in line for something,
"or whatever, I'll watch it when I get back,
"so let me hit the subscribe button
"so I don't have to hunt for it."
That's why people subscribe, so you
need to have enough content there
to make it worth their while.
I have over 400 videos on this channel.
I have over maybe 30 or 50 videos
just talking about YouTube strategy.
So if you're into YouTube strategy,
there's a reason for you to subscribe
and come back because there's 50 videos just on that.
If you also wanna learn about marketing
or business, I've got bunches of videos about that.
If you wanna learn graphic design, tech,
again, I have all of these videos
on all these different topics that you could watch
that might help you with something.
So there's a reason to subscribe to my channel.
Or, if you're only caring about tech,
I have like over 40 tech videos.
If you only care about camera stuff,
and video and photography, I've
got like over 40, 50, videos on that.
Graphic design, over 100 videos.
So, what I did was I also did a
content strategy as far as diversifying
my content, making really cool playlists,
and laying them out on my channel
so people know when those videos are coming out,
and that there's a bunch of content
for them to watch, so they have a reason to come back.
So, let's review real quick.
You need a strong search strategy,
you need your stuff to be found in YouTube,
and you need it to grab people's attention.
Once you have their attention,
you gotta deliver on quality content
to keep them interested, and to give
them a reason to care about you.
Once you do that, you need enough
video content for them to say it's
worth their while and that they
can have an expectation that your'e
gonna keep putting stuff out in
order to get them to subscribe.
And then finally, once they're subscribed,
engage with them - try to reply
to all of your comments, especially
if you can reply to them within
a day or two, that's probably for the best,
especially if a video's just come out.
So, that is how you grow your YouTube channel
from zero subscribers; I hope you guys
now have a better understanding of it,
and I have a ton of content here on the channel
to help you grow your YouTube channel
whether you have zero subscribers, ten subscribers,
a hundred, a thousand, to get to your next goal.
Anyway, if you still have questions about
how to grow your YouTube channel,
let me know in the comment section below, and I will
answer as many of your questions as I possibly can.
Anyway, like this video if you like it,
don't forget to subscribe, check out
the other awesome content on the channel.
As always, you guys, thanks so much for watching,
and don't forget, create something awesome today.