Sean Smith: Hey are you wondering how to become a life coach. Stay tuned for the seven steps
you need to take to make that a reality.
So if you want to really build a viable sustainable
long term coaching business by the end of this video I'm going to give you the roadmap
with the seven required elements that it takes.
So who am I? I'm Sean Smith I'm the founder of elite coaching university where we give you the tools to be a better coach and the
strategies to build a bigger business. I published new videos every week so make sure you like
and subscribe and click that little belly button down there see you get notified every
time that we alive or every time that we publish a video if you're interested in getting the
truth, the honest truth, about the coaching industry. I've been coaching this industry
for well over 12 years now. I've seen every template and business model and philosophy
and system out there. And what I want to do for you in this video is synthesize all this
confusing information to give you a foundational roadmap that's easier for you to understand.
So now before we get into the individual steps I want you to know that this is a high level
overview of the entire process. It's not an in-depth training into each individual steps
otherwise this video would probably be 9 hours but I will go into more detail in each one
of these steps in different videos. Step number one.
The most foundational piece is that you have the desire to do this and your desire has
to come from a place of service and really truly wanting to help people. Because coaching
is a unique industry in that it's a pretty sacred and intimate exchange. When you step
forward and say I'm going to help people change their lives it's a completely different game
when you are the product you you're the face of the company you are the brand your image
is everywhere. When it's you that you're marketing it will bring all of your insecurities up
to the surface and that makes this 100 times more difficult than if you were just going
to be selling some kind of widget online. Now if your mind is working properly it's
going to try to convince you to stop. It wants you to be out of the spotlight so you can
avoid failure and rejection. That's what it does. It's the main job that it has. And so
in my experience because it's such a personal journey and the fears are really deep the
only way to really overcome all of those natural challenges in business is that you stay so
connected to your heart's desire to serve that it overpowers and outweighs your heads
desire to protect. Otherwise you'll fall prey to all the mental obstacles that grab and
stop. Most coaches from ever succeeding in this industry. Step number two is competence
mean let's face it you've got to learn the tools of the trade and unfortunately in this
industry with all the quick fix philosophy's in blue prints and one size fits all approach
is what gets missed a lot is that you kinda need to be a good coach. I mean more traffic
come to your Web site.
All the marketing systems out there cannot sustain a low quality product that's in any
business. So you have to become a high quality product and really give people a great experience
of coaching. Otherwise even if you get first time clients you won't get repeat clients
and you sure as heck won't get referrals from other people because they didn't have a good
experience. And for that you need training. I mean it's like any other industry. Coaching
is not you just showing up and telling people what to do or transferring the knowledge from
your head into their head at least not if you want to be a transformational coach where
you can really truly help people make tremendous shifts in their lives and change their emotional
reality and shift limiting beliefs. It's a very specialized skill set that requires time
and commitment. If you approach it properly I mean you have to understand human behavior.
You've got to understand how to change belief patterns at the neurological level. You ought
to understand how to shift limiting beliefs had a clear emotional conflicts. There's a
lot of concepts you have to learn in order to become a world class elite level coach
and on top of that there are techniques and concepts and exercises that you have to learn
and then you have to learn when to use them and when not to use them. I mean if you really
want to get good at this there's a lot of curriculum to consume. And frankly if this
sounds like it's too much work then I invite you to turn this video off and don't watch
any my other videos because if you're looking for the quick fix a way to short cut your
success.
I don't know that way. I didn't follow that way I don't believe in that way. To me coaching
is a sacred exchange it's a very noble art to get into and commit to but if you do it
right you can change so many lives. And the honest reality is we need to earn people's
trust by being a good coach in order for them to hire us so that we can help them change
their lives. And if you're not into doing it that way I can almost guarantee this wouldn't
work out for you anyway. Now the best way to get your competence is to go through some
kind of certification program that will teach you the tools that you need to do the work
that you really want to do. Step number three is certainty. Now this is my favorite one
and honestly I think it's the one that's missing for most people in the coaching industry.
Certainty is this deeply rooted conviction that you know you're going to be able to shift
somebodies life. And you also know the exact steps that you're going to walk them through
in order to make that happen. Hopefully your certification program has given you that confidence
and those steps but certainty at a deep level can only be created and increased through
practice. So make sure you're sort of Kasian program includes practice with other coaches
and hopefully feedback with more experienced coaches. You can constantly develop that certainty.
Now as I said I think most coaches don't have this level of certainty and trust me prospects
can feel it.
It gets conveyed energetically and the reality is if your prospect hasn't bought your certainty
they'll never buy your services. Now how to get that level of certainty that's rooted
so deeply that it magnetically attracts the ideal clients to you is a much deeper conversation
that I went into in another video that will show up on the screen here if you want to
dive into that and learn the three main components that gives you magnetic attraction. Summer
before is to identify what I call your seeker. Now the first three steps are more foundational
internal mostly about you. But now we're going to get into some of the marketing pieces.
In my experience for life and business coaches this is the most critical step but it's also
the biggest obstacle for new coaches and for coaches who are struggling in my life programs.
We spend hours and hours on this piece just to make sure that everybody really gets this
right. So please trust me on how important this is and if you don't get this right. Everything
after is going to be so much more difficult. So the key here is to identify who's already
looking for the information you have in your head. In other words who's already seeking
it out. And that's a totally different energy than identifying a target market or a target
client and then going after them. I mean that feels like chasing and is coming from your
perspective. So it's much easier to just get in the way of people who are already looking
for you. Now contrary to popular belief the more clear you are the more you identify a
single person the more you will attract other people that don't match that profile.
Now this is one of the biggest resistances that coaches have is that my stuff helps everybody
so I don't want to identify just a single person. But the reason that it works is because
when you lock onto a single person the energy in your language and your attention is magnetic.
It draws people in even if you're not talking to them specifically. Have you ever been at
a party or some networking event. And among all these voices you just hear one from across
the room and it seems like that voice cuts through everything else all the other sound
in the room and just gets to your ear. That's the magnetic power of extreme focus. Now if
you want to go deeper into that discussion and get extreme clarity on who your seeker
is. There is a link that I'll put in the description below that I'll give you access immediately
to that training. Now step number 5 Mombo number. I had a mom gag step number five is
to get in front of them. So there's this famous marketing question that says where's the best
place to put a hot dog stand. And most people get clever and creative and they say it's
by a movie theater or ads out in the middle of a park. But the answer is right next to
a successful hotdog stand. Why. Because we know that hot dog eaters walk that path to
buy hotdogs. So what you want to do is find out where your seekers are already going searching
for the information similar to what you want to offer them.
And let me tell you it is so much easier to step into the flow of a market especially
when you think of people having buying patterns and searching patterns in social media patterns.
It's way easier to get in front of them than it is to try to change their patterns and
redirect them over to you because chasing people down and trying to change them is really
difficult and it's exhausting. So instead of chasing and changing I suggest attracting
and inviting. Now step number 6 is to give them an experience rather than an expectation.
The world of marketing is changing our society is literally changing. People are sick and
tired of buying and then being disappointed by the expectations that they're being sold
especially in the coaching market. This has been happening for years and years and years
now and as a result people have stopped trusting anybody that has anything to sell in this
industry. So in order to succeed and be relevant in this new emerging market with this ever
changing buying pattern we've got to give people experiences not sell them expectations.
So what that means is give them something that they can actually feel some kind of shift
with whether it's a shift in their body or a shift in their results some kind of a shift
in their thinking. Because when you do that people will know the experiential value of
your information rather than the intellectual expectation of what it's supposed to give
them and then they can't deny it. But if they don't get that experience you value they're
going to continue to question continue to scrutinize continue to be suspicious of anything
that's being sold in this industry.
Now even though this might sound like it's a huge uphill battle because people's buying
patterns have changed. They don't trust us anymore. It's actually a great opportunity
if you have the guts and the willingness to be authentic earn people's trust and give
them that experience. And finally rette step number 7 where this all comes together which
is to offer them more of what they've already tasted. It's so much easier to offer your
prospects the chance to continue something that they've already experienced than it is
to sell them something that they haven't yet experience. Now at this point if you followed
the first six steps you already understand them they understand you and they've experienced
your value. So it's really a no brainer for them to continue something that they enjoy.
But most coaches are not doing this. They're continuing to try to sell their own knowledge
their own skills. From their perspective and not only is that unsuccessful. I think it's
disrespectful because honestly until you truly understand your prospect you haven't earned
their business so remember this concept. Serve them what they want to learn. Don't sell them
what you want to teach. And this is where it all comes together. If you invest the time
and energy in doing it this way once this clicks your business can explode. But again
most coaches are not going to do this because reprogrammed in society to go after the quick
fix with this microwave mentality. This one size fits all approach or were given ways
to hack success but that doesn't work. So if you're committed to creating a foundational
sustainable business that provides extreme value for people you got to put the time in
and it is absolutely possible.
And not only is it possible but you are valuable enough to change people's lives. There's somebody
out there right now dying to get the information that's inside your head. So that's the high
level perspective. All the other details about how to market on social media are doing webinars
or all this other stuff that people are searching for. Really depends on who you are who your
seeker is where they are and what they're seeking. So please don't go out there searching
for this generalized cookie cutter approach and try to get yourself into that template.
It's not going to work. Start with yourself. Your unique attributes and build a solid business
structure around you. So I'd love to hear from you. Please comment below and let me
know who your seeker is and what your plan is to get in front of them and which services
you want to offer them and I or my team will respond and give you whatever advice we have
or any thoughts that we have to help you do it better or if you're not 100 percent clear
on who your seeker is or you have no idea who your seeker is. Most people are actually
in one of those two buckets then post those challenges blowing the comments as well and
we'll do what we can to support you in that conversation. So as I mentioned I've got a
full training on how to identify and clarify your seeker. Click the link in the description
to go there and if you want to connect with a bunch of other coaches who are committed
to building an integrity based authentic successful coaching business. Join our facebook group.
It's called The Truth about Coaching and I'll put the link in the description below. So
if you like this video please let me know. By liking it subscribe to the channel click
the little bell for all the notifications and share it with your tribe if you have other
people that would be interested in these seven steps and finally comment below what the word
ready if you found this content useful and you are committed to making this work.
Thanks for watching. I'll see you in future videos. I think I actually hit the camera. Don’t
I think I actually hit the camera there.
Don’t look through the slit either, because I can feel you laughing. Give me a V. I. D. E. O.
Is Resistance's a word. But it's also the most biggest obstacle-ist. skiooools skliools.
I just turned into a tortoise.