- What's up guys, so in this video,
I'll teach you five link building tips for beginners
that'll help you boost your rankings
and get more traffic with Google.
Now, when it comes to link building,
you really have to understand the basics of this first
before you go ahead, because,
you know, I met some website owners
who've been building links for years
and never got the results they wanted,
and never really cracked the link building code,
simply because they never understood
the underlying philosophy of how LinkedIn works
and how to do it properly.
So with that, let's jump into exactly how to do it.
Now, the first thing I'd say when it comes
to link building is that it's about quality, not quantity.
Okay, you could go ahead
and build 10,000 backlinks for your site all in one day.
You know, you could hire someone on fiverr.com,
and get them to build thousands of backlinks for your site.
But at the same time, this won't help your rankings
because if you're building low quality links,
that's not gonna help you.
It's not gonna help you look more authoritative
in the eyes of Google,
and it's simply not going to help boost your rankings
because it will look like you're just spamming your website
with tons of links instead of building high quality
or authoritative links
that actually increase your site's rankings.
So, you know 10 links that are high quality,
that are relevant, are far more powerful
than 10,000 links that are low quality and very spammy.
So it's really important to understand this.
In fact, if you build thousands of backlinks
to your site all at once,
this is going to actually do more harm
to your rankings than good, so be careful about the types
of links you get and focus on quality, not quantity.
And that brings me onto my second point,
which is to build links are editorially added.
And what I mean by this is that you want to focus
on links that have been manually added
by a website owner because they trust your site,
because they like your content,
versus automating and building tons of backlinks at scale,
that simply don't help your rankings
because anyone can get them, right?
Okay, so if you can automate the types of links
that you're getting,
then so can every other website out there,
and therefore the types of links you're getting
are not exclusive and any other site,
any other site that's, you know,
in a spammy industry could go out there
and build the same types of links as you.
And that's not a good thing
because then you're going to be associated
with low quality sites that are building links
the same way as you.
So that's why I recommend going out, doing outreach,
and you know, reaching out and building relationships
with other website owners,
to make sure that you get links
that have been manually added.
And when you build links that have been manually added,
that's gonna have a much more powerful impact
on your site's rankings
versus going out and automating the whole process.
Now, persuading website owners
to manually add your link may sound like hard work.
It may sound very time consuming.
And to be honest, it can be at times,
but it's 100% worth the effort.
Because if you're getting manually added links,
then that's a much more powerful way
of building links versus just automating it.
It's kind of like everyone says, right?
If it was easy, everyone would do it.
So focus on getting links that have been manually added
that are editorial, that have been built
by creating good relationships with other website owners.
And when you do that,
you'll see far better results with link building.
My third tip is that domain rating doesn't matter.
Okay, domain authority, domain rating,
whatever metric you want to use,
it's not going to help your website increase its rankings.
In fact, these are just vanity metrics,
and they don't really help you in the long run.
Sure, it can be useful, don't get me wrong.
These have a value, okay?
And they're not entirely useless, you can use them
to estimate your website's overall authority,
but at the same time these metrics are just vanity metrics.
They're not an official Google ranking factor.
They're not going to help you rank higher on Google,
simply by increasing it.
And to be honest, they can be artificially manipulated
by building thousands of backlinks.
So really when it comes
to domain rating or domain authority,
don't worry about that at all.
And you'll see loads of people online saying,
how can I get my domain rating to a DR 60 in two weeks?
And this sort of stuff doesn't really matter.
It's kind of like you're getting sucked into a competition
to see who's got the highest number
when it comes to these metrics, but it doesn't matter.
You know, I know websites that are DR 10, DR 20, DR 30,
still pretty low domain rating,
but it's getting thousands, if not hundreds of thousands,
of organic visitors every month,
so really I wouldn't worry about this too much.
And like I say, these are vanity metrics.
Instead, what you should do
is focus on your organic traffic.
If your organic traffic has grown,
that's far more useful as a metric
versus using domain rating or domain authority
to see how you're performing on Google.
Tip number four is to make sure you aim for relevance.
And what I mean by this is that when you're building links,
if you've got a site about fish,
don't build links from a site about onions, right?
Basically you want to get links
that are as relevant to you as possible.
Now this isn't always possible, right?
Sometimes, you know, you're not going to
have enough link building opportunities in your niche,
and you need to step outside of it
for link building purposes.
But when you can focus on relevance,
that's a very valuable metric
when it comes to link building.
And this way, if Google see that you're getting links
from all the experts in your particular industry,
then that's gonna be a good indicator
of the quality and authority of your site.
So this is a very powerful metric
when it comes to ranking on Google.
And you know, let's say, for example,
if you have a site about marketing.
You wanna reach out to all the experts
and all the authorities in your industry,
and ask them for a backlink, too.
Now, not all of them are gonna say yes,
but some of them will, and that will help improve
your website rankings exponentially.
Really, this is about making sure that your website is seen
as an authority in the industry.
And when you're seen as an authority
by getting links from other relevant websites,
then your website's rankings
are only going to increase over the long term.
And my final tip is to make sure
that you're consistent when it comes to link building,
because when you're doing this, link building takes time.
And as you probably already know, SEO requires patience.
This isn't like an overnight win because if it was easy,
like I say, everyone would do it.
And also, Google doesn't want websites
just jumping from like nothing to number one overnight,
because then these sort of sites
could just pop out of nowhere,
they're probably not very authoritative,
they haven't proven their worth.
And therefore it could easily manipulate Google's rankings.
And instead Google wants to get the best quality websites
ranking number one, or number two, or number three
on their search engine.
So if you build links consistently over time,
that's proving your trustworthiness,
it's proving that your site around for the long-term,
and it's also showing that you are an authority long-term
and not just some site that wants quick wins out of nowhere.
When it comes to link building, this takes time.
It might be three months. It might be six months.
It might even be 12 months before you see results.
But in the long run, if you get a passive stream
with thousands of potential customers
coming to your site, then isn't that worth it?
And you know, it's the same
with any sort of marketing channel these days.
If you're trying to build like a good Twitter following
or a good Instagram following, this takes time.
You're not gonna get the results overnight,
but in the end, those results that you do get
over the long-term are going to be 100% worth it.
So thanks for watching guys. I hope this video helped you.
If it did, let me know.
And if you have any questions,
let me know in the comments section below as well.
Also, I do have a link building agency
via juliangoldie.com.
I'll leave the link in the description below,
but if you want to increase your website's rankings,
and you're interested in growing your site
with link building, then feel free to get in touch,
and we can discuss that, thanks for watching.