- There is a formula that works for SEO
and almost every business.
Hi everyone I'm Neil Patel
and today I'm going to break down seven SEO secrets,
every successful online business employs.
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The first strategy is topic clusters.
I want you to stop thinking about keywords,
as standalone and start thinking of topics
that you want to own.
A great example of this
is 'The Beginner's Guide to SEO by Moz.
Yes, the rank for the keyword SEO on page one,
but they don't just talk about SEO in their article.
They talk about all things SEO related.
For example, they talk about link building on page SEO,
content site speed, site maps, Google search console.
They go really in depth.
The more in depth you go, the more thorough you go
around a topic, even if some of those keywords
don't get much traffic it's okay.
You're all about covering that topic
in every single way, try to poke holes in your articles,
try to poke holes in your content,
make sure that you're covering it
from every way from Sunday
so then that way you're more likely to rank higher.
Number two, internal linking.
It's silly, but most people don't focus on it.
Every time that you publish new content,
you should figure out all right,
is this new content related
to any of my older pieces of content
and can I go back into at least three old articles
and link to this new one that I just published?
By doing that what you'll find is your new article
will instantly get more juice
and will have a better shot of ranking on Google
because you're internal linking to it
versus keeping this article as this, you know,
separate island that no one can easily visit.
So you want to end up creating paths, right?
So that way people can get to it
because search engines crawl your website,
and as they crawl,
you want them to be able to pick up that article quicker,
better from multiple directions, so that way,
they're like, hey,
this article must be a part of multiple pages
that are linking to it.
Third, outsmart your competition.
I want you to identify pages
that rank really well for your competition,
but they have very few backlinks.
And then you're going to be creating better content
around those pages and topics.
The way you do this is you go to Ubersuggest
and you type in your competitor URL,
and the left-hand navigation go to top pages.
It'll show you all their most popular pages.
Look at their backlinks.
See which pages get the most traffic
that's relevant to your business,
have keyword rankings that are relevant to your business
because Ubersuggest will show you the keyword
that each page ranks for and as long as they're relevant,
look for the ones that also have very little backlinks
and then go create pages that are better.
And when you create better pages
using Brian Dean's Skyscraper Technique,
in which if someone has an article on SEO,
you're going to create the ultimate guide to SEO,
and it's going to be more in depth, cover it way more ways
so that way people are like, huh,
I don't need to go read another page on SEO
and then hit up all the people
that link to your competition,
get them to link to you by reaching out
and saying how your page is better,
and then over time, you'll watch your ranking climb.
And then take those pages that you just published
and also internal link to them as well, carefully,
because you don't want to just internal link to them
when it doesn't make sense,
it needs to be relevant to those other pages.
And by doing that,
you'll be able to start seeing your rankings climb.
Another approach that I do to find links to these pages,
is I use the backlinks opportunity report Ubersuggest,
because if my competitors have article probably other pages
from other websites that are similar,
I put it in those URLs
into the backlinks opportunity report
and then my URL and that report will show me
all the people that linked to my competitors, but not me,
which then helps me rank higher.
So a great example of this is if I have an article on SEO,
Moz has an article on SEO,
Search Engine Land has an article on SEO,
Brian Dean has an article on SEO,
I'll put all their URLs in the backlinks opportunity report
and then my URL in the backlinks opportunity report,
is going to show me everyone who links to them,
but it doesn't link to me.
Fourth, create advanced guides.
Be very thorough in your content.
Just think about Wikipedia.
Have you noticed that they pretty much rank for everything?
Well, the reason they ranked for pretty much everything
is their content's thorough and it's not just thorough,
it continuous thorough.
What I mean by this is people keep updating it.
They don't just write thorough content and let it sit.
They keep writing content, people keep updating it.
They make it more and more thorough as things change
so that way it does better over time,
and I want you to do same strategy.
Fifth, use Google Search Console
to avoid content cannibalization.
If you have the same articles, ranking for similar keywords
and getting impressions for it,
it's pretty much duplicate in Google's eyes.
So combine the articles and the URLs,
make sure you use the 301 redirect
so that way you're transferring equity
and when you combine those posts
into the more popular version of the URL,
which Google Search Console
and Google Analytics will tell you,
it'll then tell you, hey, you know,
here's one for all the juice to this one,
rank this one higher and make sure you also go adjust
the internal links.
So if there was any old pages
that links at you have the articles,
make sure that they're linking to the live one
because you don't want it to link to the old URL
that's been redirected to the new URL.
So you want to clean that up
and you can use tools like Screaming Frog
to figure this out.
Six, boost brand queries.
Look in radio ads, people tell you to search for the brand,
they tell you to find them on Google,
they do the same in podcast and interviews
and you can do that for around the web
anytime you're doing interviews or speeches,
or if you're doing ad campaigns
or in your Instagram profile,
give instructions for people to go Google your brand.
The more people Googling for your brand
and researching your company,
the more brand queries you get.
More brand queries you get,
the more you're going to rank higher in the long run.
You can also do this for like creating compelling offers
or giveaways or a contest and telling people, hey, you know,
just go search on Google and do X, Y, and Z
and that can be part of it.
You don't want to ideally manipulate things.
You want to more so make it quote unquote more natural.
What I mean by that is not natural for Google,
but more natural for your business.
You want people researching and not for some giveaway,
but more so if they're really relevant
and you believe that they can even become customers
down the road as well.
And last but not least number seven,
I want you to rank for keywords that are the easiest
and the lowest hanging fruit.
So how do you do this?
In Ubersuggest, type in any keyword
that's related to your industry.
You'll then see a report that shows you the overall traffic.
Then in the left-hand navigation,
I want you to you to click on keyword ideas.
This will show you a report of all the ideas
related to that keyword, suggestions,
related keywords question,
and as long as you're logged in,
you'll see this button option that'll show you, hey,
show me the keywords that I can rank for.
You click on it, you put in your URL
and then it'll show you all the keywords
based on your authority, your backlink profile,
all your SEO factors that you have opportunities
to rank for right now.
Just make sure you go through that list of keywords.
Even those filtered down by keywords
that you have a shot of ranking for,
it doesn't mean they'll all be a hundred percent fit
as long as the tents there and the products and services
that you offer match up with those keywords, you'll be fine.
If you need help with your marketing,
check out my ad agency, NP Digital.
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tell people about it.
Thank you for watching.