Hi folks Dave Waring here again with fitsmallbusiness.com and today's lesson
of the day in our last video we continued our online marketing series
with a look at how to advertise your small business website in Google search
results in today's video we continue that series with a look at how to set up
a Facebook page for your small business so let's get started step 1 create a
facebook account Facebook pages for small businesses are always connected to
a personal Facebook account with this in mind if you do not already have a
Facebook account for yourself then you'll need to set one up you'll have
the ability to give others the ability to administer your page once it's set up
so you want the page attached to your personal profile in case whomever is in
charge of managing the page decides to leave the firm once you have your
Facebook account setup click the Create Facebook page link which I've included
in the resources link below this video step to choose the type of page you want
here's an overview of the different types of Facebook pages local business
or place if you have a physical store restaurant or other type of organization
where you want customers to visit you then this is the category for you
company organization or institution if you do not have a physical location or
if you have more than one location then this is the category for you product or
brand this is for companies whose products are sold through multiple
websites and or stores examples would be Nike apple and coke artist band or
public figure the category for those looking to promote themselves a band or
another type of artist entertainment the category for TV shows books radio
stations and magazines calls or community this excludes charities and
nonprofits which should use the company organization or institution page type
and choose charity non-profit as the category once you've selected your page
type you will be asked to choose a category from a drop-down list and then
fill in your address information if applicable for a more detailed
explanation of this step see the posts from ana Gervais which I
included in the resources link below this video step 3 set up your sub
categories description and links depending on the page type you select
you may be asked to add additional categories you can see the available
categories by typing terms which are related to your business for example if
you're a real estate agent you will see this option as well as other options
such as vacation home rentals after you start to type real estate in the
categories box in this same window you can add a description of your business
in addition to giving people a good idea of what it is you do you also want to
keep in mind the terms that your potential customers may be using when
they are searching for your products and services for example a local restaurant
we want to include a description of the type of food they offer as well as local
identifying information such as their city and zip code here you can also list
your website as well as links to other pages you would like to promote such as
your Twitter account or your Google+ page step 4 upload your profile photo
for most companies this is going to be a picture of your logo the size should be
180 x 180 pixels you can resize any digital photo for free using Luna pic
com by going to edit then resize at the top of the page after uploading your
photo step 5 set your Facebook address in the next window you'll be prompted to
set your Facebook address you may want to try and list whatever the top search
term is that you want to show up for in here for many businesses this will be
their business name but for others you may want to get something like
facebook.com forward slash NYC plumber after completing this step you will be
prompted to like your page and invite your Facebook friends to like your page
while it's fine to go ahead and like your own page do not invite your
contacts to like your page yet as you want your page to be completely set up
first step 6 add your facebook cover photo your facebook cover photo is going
to take up the entire top of your facebook page so you want something that
really represents your company and or your brand
end examples would be your most popular dish if you are a restaurant a picture
of your staff or your most popular products previously you were not allowed
to include promotional messages in your cover photo this has recently changed
however and now Facebook simply stipulates that your cover photo must
not include more than twenty percent text with this in mind you may also want
to clue to call to action such as come by today and try on new bacon
cheeseburger step 7 link your personal profile to your fan page now that you
have your Facebook page setup you can add it to the top of your personal
Facebook profile do this by clicking on edit in your personal profile and then
clicking update info if you start typing your small business name in the ad work
experience section your new facebook page should come up add your current
position and a short description about your work there and your Facebook
profile will now have a link to your Facebook page that's it now that your
page is set up it's time to start posting some content attracting
customers for more on how to do that be sure to watch our next video on how to
get legs for your Facebook page for more great advice on how to start and run a
successful small business be sure to visit us at fitsmallbusiness.com today
thanks for watching