shopify is one of the most popular ecommerce platforms for online stores since its start
in 2004 the company has grown from five people in a coffee shop to over 5 000 across the globe
and it's done this with one goal in mind making commerce better for everyone it is this goal
to reach and help everyone that serves as the foundation for one of the greatest advantages
of using shopify a user-friendly interface that makes it simple to optimize your pages for seo
at iwd agency we've been working with shopify sites for more than a decade
one of the many reasons we love recommending this platform to clients is as simple as the company's
mission statement shopify is great for seo the main reasons it's great for generating organic
traffic from search engines are that shopify makes it easy to manage and update your meta
tags those short bits of text that describe each page on your site automatically generate a site
map for your store helping google bots tell which urls to categorize to improve rankings
create 301 redirects moving traffic from one defunct url to another without diminishing search
rankings simplify your navigation with shopify smart architecture for a better user interface ui
take advantage of shopify's mobile-friendly design google prioritizes the mobile version of your site
enjoy the benefits of a vast array of seo apps from the absolutely massive shopify app store
many of which are completely free the shopify seo checklist nine proven tips for improving traffic
one connect your shopify site to google analytics and bing webmaster tools
regardless of the platform you're using if you're serious about seo you should register
your site with google search console and bing webmaster tools doing so confirms for both of
these major search engines that your website exists and helps ensure that it gets crawled
two optimize your shopify site structure a simpler site structure makes it easier for search engines
to crawl your site and rank your pages categories and subcategories are certainly important but
organizing your content for user experience is vital to seo success if shoppers can find what
they are looking for quickly and easily they will view more of your pages and spend more
time on your site helping your search engine rankings three aim for the most user-friendly
experience possible with your customers in mind focus on improving your site's user experience
doing so not only keeps customers happy but also helps you rank higher in google
for make your shopify site as fast as possible you know from your own user experience that sites that
load slowly or lag when you attempt to navigate are frustrating in some cases slow site speed
is even a deal breaker aside from customer satisfaction one of the main advantages of a
faster shopify site is higher ranking and search engine results since google prefers fast sites
5. do thorough keyword research before you start writing any content for your website or store
you must identify suitable high volume search terms
use seed words use long tail keywords too let your competitors show you the way
six put those keywords in title tags headers and urls knowing your keywords isn't enough though
you need to know where to use them too with the proper control of your titles headers and url
you can ensure that search engines index your content properly and that your seo soars get your
page titles right headers are another helpful way to organize your content in a manner that people
and google will find helpful think of them like chapters and subsections within your book
use engaging meta descriptions meta descriptions won't actually help you rank better not directly
anyway it's just the text that goes under the title tag of your website's page
7. perfect your product pages using the keywords you've already identified get
started on optimizing your pages that will give you your biggest bang for your buck obviously
you'll want to begin with your shopify site top pages home page top collection
pages top selling product pages after that make a schedule to go back and optimize the
rest of your shopify site product pages so that each one is playing a role in boosting your seo
eight add a blog to your shopify site in a recent blog post i did about creating seo friendly blog
posts i offered a checklist for writing one that will help your shopify site reliably generate
organic traffic definitely check it out for a more extensive overview 9. track your results and play
to your impressions finally check in with google analytics and search console regularly to see
how well your shopify site is doing start putting this seo checklist to use for your shopify store
whether you just recently launched your first shopify store or you've had yours for years
the best time to take advantage of this checklist is now i know some of this may
be daunting at first the good news is that most of this seo advice can be implemented for free so
get started where you can and if you'd like help from an agency that has been working with shopify
for 10 plus years you can always contact us thanks for checking in with us today if you enjoyed this
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