- Slow and steady wins a race with SEO.
But some industries are just too hard to compete in,
unless you have millions and millions of dollars.
Hi everyone, I'm Neil Patel.
And today I want you to stop trying to compete
against these specific websites in SEO,
so that way you can start getting traffic.
(soft beats)
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Now, before I tell you the websites
you shouldn't be competing with
and what you should be doing,
take a guess, leave a comment below
with the type of websites that you shouldn't be
competing with.
I'll wait a few seconds, seriously.
Leave a comment below.
I'm curious what websites you think.
So look, there are three types of competitors
that you shouldn't be trying to compete with.
The first is huge indirect competitors, Amazon, Microsoft,
Ebay, Wikipedia, you know, Investopedia.
These are sites that may be ranking for some keywords,
but they're not really competitors.
Heck,
I want to rank number one on Google for the term SEO.
A lot of times when I search that term,
guess who ranks number one?
No, it's not Wikipedia.
A lot of times it's Google.
How do you compete with that?
You've got to accept that they're not really competitor
and you just have to be okay with them.
The second is competitors ranking for head terms.
There's a lot of competitors out there who just rank
for any head terms because they're super popular,
and they have a lot of back links.
And they've just been around for 12 years.
But if they're not competitors,
and they don't offer the products and services
that you offer,
you don't have to really worry about them.
And I recommend that you hit them up
and try to strike up affiliate deals.
The third one is competitors
with too high Of a domain authority.
If a competitor has too high of a domain authority,
a lot of times it's going to be hard
to beat them in the short run.
And that's okay even if they're in your space,
you know, just don't try to beat them in the short run.
In the long run, of course, they should be a competitor
and you should try to beat them.
But in the short run, go after terms
and keywords, insights that you can actually beat.
And this brings me to what you should be doing
right, in the short run.
So first off, I want you to go to Ubersuggest
and I want you to end up putting in
your competitors in Ubersuggest.
This will show you all their top pages,
what they're getting traffic for,
what keywords are driving traffic to those URLs
and the people who are linking to those URLs.
And this is really important
because if someone links your competitor
and multiple of your competitors,
the chances are they're willing to link to you too.
If you have a list of all the keywords that drive traffic
to your competitors and Ubersuggest you can use
those keywords and put them into the keyword ideas report
and it'll show you longer tail variations of those keywords.
You can also put in your URL into the keyword ideas report.
When you click on, hey,
what are the keywords that are great on page one four?
And we put it in your URL,
what you'll end up finding is Ubersuggest will adjust
the keyword ideas report and show you the keywords
that you have to have a chance to rank for based
on your authority.
Some of those keywords will be disappeared,
because you're like,
I want to rank from too,
but if they're not achievable right now,
Ubersuggest will tell you so that way
you're not wasting your time.
Another thing that I want you to do is look
at the backlink opportunities report within ubersuggest
and the backlink opportunities report you put
in your URL, as well as the, a few of your competitors.
And it'll show you who links to all your competitors,
but not to you.
Because if someone links to not just one,
not just two but three of your competitors and not you,
that means they don't mind linking to competitors.
They already linked to three of them.
Why wouldn't they link to you as well?
So then when you create similar content to them
and you outreach them,
there's a really high probability that they'll link to you.
And a lot of people get discouraged from link building,
because they're like "Neil, I reached out to all these sites
and no one wants to link."
Yeah, because you're reaching out to sites
that don't care to link out to other sites in your space.
But if someone links out to not one,
not two but three plus competitors,
the chances are they'll link to you as well.
Another report that I want you to check out
on Ubersuggest is the keywords opportunity report.
So when you look at this keyword opportunity report,
it'll show you all the competitors that rank
for similar keywords,
and for keywords that you don't rank for.
So you look at all this similar keywords, like,
"Alright, my competitors rank for these keywords.
I rank for these keywords."
But then hey, here are all the keywords
that your competitors rank for that you don't.
You take those keywords,
run them through ubersuggest again.
And it'll tell you which of those ones
you actually have the probability of ranking for right now.
This is great because then you know where to focus
your efforts, so that way you can start
getting results right away.
Now, when you do all of these changes,
what you'll find is, in the short run,
you'll start getting more and more traffic.
And as you get more and more traffic,
I want you to log into Google Search Console
and look at the pages that get a lot of impressions,
but not as many clicks.
Click through all those pages in Google Search Console,
it'll then show you all the keywords
that get a lot of impressions, but not as many clicks.
And then what I want you to do is go through those keywords,
see which ones are relevant
and make sure that you're talking about
those keywords within your article.
If it's not relevant, don't worry about it.
But if it is, make sure it's within the content,
within your title tag, within your meta-description,
and that allows you to get more traffic.
Now, if you need help with any of these strategies,
check out my ad agency, NP digital.
If you enjoy the video, like it, share it.
Have any questions, leave a comment.
I'm here to help, thank you for watching.