- Generate six months worth of content in three days.
That's what I'm going to teach you right now.
I'm probably one of the oldest content marketing players
when it comes to blogging.
Out of all the companies I've built,
and I've grown them to being worth millions of dollars,
some of the companies I've even generated
nine figures in revenue a year from,
it's all happened through content marketing.
Getting traffic and I mean, tons of organic traffic.
But I'm not here to talk about traffic,
because that's in the past and you know what?
You need to build that up and I want to show you
how to do that by getting all these ideas.
And I'm here to talk about how you can do that today
and apply it to your own website.
Look, my website gets over 2 million visitors
from Google each month.
Last month, 2.79 clicks, that's a lot.
And I have over 8,000 pages under neilpatel.com.
And my English content is translated
into Portuguese, German, Spanish.
My tools are translated into Mandarin,
Japanese and a lot of other languages out there
that I don't even remember all the languages,
which brings me people from over 225 different countries
at any given month.
In the last seven days as I record this video,
I have had 11 new blog posts,
whether it's new content
or content that I'm translating into other languages.
And I'll be honest with you,
generating content ideas is easy for me.
Heck, I can even lay out a content plan
that covers my next four years,
because there are so many areas
that I want to cover on my blog.
Now, keep in mind over the next four years,
some things can change and that's why I don't do that,
but there's nothing wrong
with generating six months worth of content in advance.
So let's dive into the hacks
that I use to generate all my content ideas.
Hack number one, capitalize on your website strength.
If you haven't been used this hack,
you're going to need to start using it right away.
Very few websites don't rank for any keywords.
In other words, a website ranks for something.
Even when you're starting a new website,
it could be live for a few months, you usually see
that you're going to start getting Google traffic
for these long tail crazy keywords
that you would have never thought that anyone would type in,
but really, it adds up.
Okay, you may be ranking on page seven or page eight,
or page 10 but that's something.
And that's a strong signal
that Google is starting to see your website as valuable
for certain search phrases.
So what I want you to do is
if you already haven't installed Google Search Console,
do that today.
The moment you install Google Search Console,
you can start seeing data on keywords
for which keywords are already getting you impressions.
Maybe not clicks but impressions.
Those are keywords that you should start targeting
and creating content topics around.
That'll give you boatloads of ideas,
literally dozens if not hundreds.
Write more content around those topics and keywords,
and it'll help you gain more authority
for those keywords and that topic over time
so that'll increase your rankings for everything over time,
as long as you stick to that marketing segment.
Right?
So for example, if you're marketing dog shoes
and you're creating content around dog shoes
and more about dog stuff,
you'll do well over time in that segment.
But if you switch from dog shoes to cat shoes,
to fish shoes and fish don't really need shoes,
and then human shoes it's not going to do as well.
So you need to stick within that industry or segment.
Two, go to the performance and search results
within Google Search Consoles.
Under queries, you'll start seeing all the keywords
that are generating the impressions.
I want you to save these keywords in a list
and start using them to find new ideas.
Your goal is to focus on keywords
that are ranking higher first
and then work through the keywords
that aren't ranking as high later on.
I will go over how you can expand on those keywords
and generate hundreds and thousands of even more keywords
in just a moment.
For now, I want you to keep them saved in a spreadsheet
so you can use them later on.
Hack number two, multiply your keywords using Ubersuggest.
So let's say you looked at Google Search Console
and you identified keywords
that are on page two, or page three, or even page five.
I want you to take those keywords, put them in Ubersuggest
it'll find you all the related keywords.
In many cases,
it won't just give you hundreds of examples
or even thousands,
Ubersuggest will give you up to million keywords
per topic that you're looking up.
Next, I'll click on the SEO difficulty column
and sort these keyword ideas
from lowest to highest SEO difficulty.
This is all the keywords that are easy to rank
broken down into the hardest ones to rank.
You want to target the ones that are the easiest to rank.
This will show me the keywords related to branding
that are at the least competitive to rank.
The best thing is, I can already see lots of keywords
with decent search volume, with very low search difficulty.
I'll then select the keywords related to my business
in which we offer in terms of expertise
because not all keywords are,
and then I will then bring those over
and start creating content around them.
Some of them will send to my team
to integrate those keywords into existing posts.
Some of them all create content for new posts.
That's how I come up with all my ideas.
It's a combination of Google Search Console and Ubersuggest
and when you combine both of them,
you'll get tons of keywords
that'll help you generate more traffic.
Hack number three, I want you to also find questions
that people are asking for.
See, you're still on Ubersuggest.
In the keyword ideas report, there's a Questions tab.
It'll tell you all the questions that people are asking
and they're searching for on Google.
That's more seed keywords
and it's more topics that you can create content around.
And you'll want to do this for the low volume search terms
that you know would convert really well to customers
as well as the high volume search terms.
If you also want to go a step further,
check out the Prepositions tab and Comparison tab
if someone's co comparing MailChimp or ConvertKit
you know when they're looking at
comparison articles like that
the chance of them converting are going to be really high.
It's like they could be looking at,
"Hmm, do they go with iProspect or WPP, or hey, NP Digital?"
So I can do a comparison article for my competitors
and be like, "Don't hire either of them hire us
"and here's why."
hack number four, group keywords into themes.
Now that you're writing content,
you don't want to create all this content
just for each individual keyword.
Some content pieces can cover literally
not just five or 10 of these keywords but hundreds.
So group them into topic clusters
and start creating content around them.
Hack number five, find title ideas.
Now, what I want you to do is go to frase.io/tools.
They'll help you generate blog titles.
You'll find a blog title generator
and all you have to do is put in keywords
and their artificial intelligence
will help you generate some of those ideas and titles.
And that'll be great for you,
cause then you can find ideas or titles
that will generate more clicks.
And pop them into a spreadsheet
and then what I want you to do
is think about the meta description that you can use
that also has some of those keywords in there,
so you can get more of those clicks from Google.
If you follow that,
you'll have six months worth of content
in just a matter of days.
And start with the lowest hanging fruit first.
I want you to create content around the keywords
that have a lot of traffic, have a high CPC.
Ubersuggest will show you that.
That's a cost per click,
which means that those keywords convert into customers more
and aren't competitive.
Start with those first
and then work your way down to the hardest ones.