- Does the coronavirus mean it's game over for SEO?
How will this impact your website?
And is the world about to be plagued with DIY haircuts
as Google Trends suggests?
It's undeniable, corona is having a big impact on SEO,
and your website could take a huge hit.
So if you want to understand exactly how
to protect your website during corona, keep watching.
In this video, you'll discover five ways
corona is impacting SEO, how it's gonna affect
your website, plus how to make sure
that your website survives and thrives during this period.
Plus, make sure you stick around to the end,
where I'll reveal the surprising reason
why corona may actually be good for SEO
and how you can take advantage of it.
And if you're new here, please subscribe
so that you don't miss another video from me.
So the first issue that traffic is dropping
outside of corona-related searches, okay.
So most of the time, most niches are getting hit
really hard and they're seeing a huge drop in traffic
across all of their top search terms.
So for example, in you're in the fashion niche,
the gym niche, if you're in the travel niche,
all of these niches are getting hit so hard
and taking such a massive drop in traffic.
Now obviously, of course, there's some outliers
and some niches are doing extremely well, as well.
So for example, the boardgames niche,
of course people are gonna be buying boardgames right now.
Or gardening as well, that's doing pretty well too.
But, at the same time, most industries are gonna take a hit,
and the thing is as well, businesses are shutting down,
you know, they're laying off employees,
and so there's less money in the economy now,
and less money is being spent.
So when people are in lockdown and they're in quarantine,
they're not really bothered about buying
a pair of high heels or a new costume for their dog,
because they're just focused on how to survive this period.
And that means leads, sales, and traffic
across most industries is getting crushed right now.
So what you can do about this and how can you improve
your traffic?
Well here's some actual steps to get you
through this period.
So the first thing I'd recommend is realizing
this is temporary.
It's not gonna last forever.
And eventually, search engine traffic will recover,
it will bounce back, and your traffic levels
will go back to normal, you know,
because corona's not gonna be around forever,
things will calm down, and people will eventually
stop tweeting their favorite quarantine routines,
and on a serious note, you know,
it's not nice seeing traffic drop by 50%
or seeing your rankings take a huge hit,
but at the same time, you've gotta be grateful
for what you do have, and if your family is safe,
that's still far more important than SEO
or ranking for the best dog food online.
So you kinda have to focus on the positives here,
realize it won't be forever, and eventually
things will get better.
Now, the other thing as well, that if you're really serious
about your business and you're serious about your website,
then you'll keep investing in it right now
because you know, you can still publish more content,
you can still get more backlinks,
and eventually when we come out of this,
your website will be in an even better position
to take advantage of your SEO traffic versus before.
Now, number two, you may think it's an opportunity
to produce corona-related content,
or to pump out loads of content
because there's gonna be so many people
searching for particular niches along with
a keyword around corona, and I'd be very careful about this
from an ethical perspective,
because if it's fear-related marketing,
you should definitely avoid that,
that's not good for your brand image.
Unless you're truly an authority on the subject,
you probably shouldn't produce content on this topic.
The other thing as well, that from monetizing your content
Google, Facebook, YouTube, they're all blocking
ads around corona to stop fake news,
and that's fair enough, right.
That's a good thing.
So it doesn't really make sense from a business perspective,
it doesn't make sense unless you're truly an authority
on the subject and you're educating people,
and if you're doing anything fear-related,
you should be very careful with your brand image.
So if you're thinking about publishing an article
on 30 reasons to stock up on toilet roll, for example,
now probably isn't the right time.
Also, Google are attempting to stop the spread
of misinformation around corona,
which means there's probably a factor in the algorithm
that accounts for this and stops the spread of fake news.
However, it isn't all bad news for SEO, and here's why.
So right now is an awesome time for link building outreach,
especially if you're using cold email.
So for example, with me and my link building agency,
we're getting higher reply rates, higher response rates,
higher conversion rates, and we're building more links
than ever for our clients.
So this is an awesome opportunity
for you to take advantage of if you're using
cold email to build links to your site.
And if you're not, I definitely recommend it.
In fact, you should subscribe so that you don't miss
another link building tutorial from me
and that will really help you get some links in.
So when people are stuck at home
and they're working remotely in quarantine,
they're answering their emails because,
usually emails are at the bottom of the priority list,
but right now, email response rates are gonna be
much higher because people have nothing else to do.
So that's why I recommend investing
in link building right now.
It will help your website.
It's one of the most important ranking factors,
and if you're using cold email,
you'll see much better reply rates,
especially during this period,
and that may continue for some time.
And if you can use this time to get ahead,
and to grow your website while your competitors
are struggling, you're gonna see awesome results
but I'll come onto that later.
And this works extremely well when you pair it
with number five, which I will show you.
Now, SEOs are kind of taking a big hit right now
with advertising CPM.
So if you're monetizing your website with ads,
you've probably seen a huge drop in revenue,
especially compared to what you usually make,
and that's simply because clients have less money,
they can't operate as a normal business,
and therefore they're spending less money
or even pausing their complete budget on ads,
and therefore as the price goes down,
the average CPM and the money you make from advertising
is gonna decrease as well, and that may continue
until finally things are back to normal after corona.
So it's a big problem, but at the same time,
if you're monetizing your content with ads
and it's the only income source you have,
then it's a big lesson to realize that you should
monetize your content in different ways.
So for example, you could be using info products,
Amazon products, ads, and there are loads
of different ways to monetize your content so that,
okay, even if ads go down, then you can sell in other ways
and you can still make money from your content.
And the thing as well, you've gotta really diversify
the ways that you monetize your website.
Now to be honest, I think this trend is gonna continue,
so CPMs are gonna continue to go down,
clients are gonna continue to pause their budget,
and that is a grim reality for SEOs right now,
especially if you're monetizing your content
mostly with ads.
But at the same time, as ads go down and the CPMs go down,
this is an opportunity, especially if you sell
products or services and you can get
some really cheap advertising, and you can get
some more exposure to your brand,
and you can drive more traffic to your site
using much lower rates for ads.
I would also say that this is gonna hit
offline advertisers much harder than it will
online advertisers, so that's something
to be optimistic and grateful about.
Now keep watching, because here's the biggest reason
why corona is actually good for SEO.
You see, right now is a very good time
to be productive on your website,
and you know, day to day, most of the year,
we're very busy, we're very productive,
and we never really get around to the strategical things
and we're very tactical with the way we do things.
I'm like that particularly, right.
So when we have more time, and we're more focused
on our business and things have slowed down a little,
we can figure out okay, what are the strategical
changes I need to make with SEO on my website
to improve things in the future.
And if you can double down on that, and you can focus,
I know it's very hard at the minute,
you know, I know it's very hard right now
to stay motivated and focused, but if you can,
then you're gonna see much better results with your website,
you're gonna get more things done,
and in the long run, even though things are difficult,
you will see bigger improvements,
especially when all of this calms down.
So for me, I would be thinking, right,
what can I learn, what can I study,
what can I improve in my business,
what are the strategical changes I can make long term
that will have the biggest impact on my website,
and how can I do that?
Also, what processes can you improve on your business
in terms of managing your team, in terms of automating
stuff, and what tools will make you more effective
in the long run?
And also, something else that I personally like to do
when it comes to my business,
is just have some thinking time
and some thinking sessions where I don't do
anything else but just ask myself one single question
for an hour, try and figure out the answers to that,
and learn how I can grow in a strategic way.
And if you have the time to do that right now,
if you're stuck at home or you're in quarantine,
this is such a good opportunity,
it's something I recommend for anyone
who owns a business, or is trying to grow a business.
It'll help you a lot in the long run,
and it will save you so much time as well.
And the thing is, as well, every hour you invest
in a session like this, will save you hours and hours
of frustration in the future.
So thanks for watching.
That's it from me.
If you enjoyed this video, please smash like on it
and don't forget to subscribe so that you don't miss
another video from me.
And if you have any questions, please let me know
in the comments section below.