I'm gonna tell you ten different ways
to get more subscribers in 2018 and beyond
and we'll start right now.
What is going on?
My name is Nick, welcome to another video.
If this is your first time here
and you wanna learn how to grow your channel,
make videos, and all types of other YouTube-related stuff,
start now by subscribing and clicking the bell
so you don't miss anything.
So I'm going to share with you the things
that I used to grow my subscriber base
by almost a hundred thousand subscribers in one year.
And I'm going to share with you some things that have worked
for clients that there's a good chance that you've probably
never heard before.
But if you are a regular viewer, some of this is going to be
a little bit repetitive but some of it might be completely
fresh for you and hopefully will turn on some lightbulbs
as far as thinking, "Oh hey, I've never tried that before."
"This year I'm gonna give that a shot."
And real quick, if you have any tactics for getting
subscribers, make sure you leave them in the comments below
for other people to see.
Number one, as simple as this sounds, identify what people
are looking for and make content around that.
In order to do this, all you have to do is go to the search
bar on YouTube, start typing in whatever topic it is that
you may be interested in that you're making content around.
See the specific phrases that people are searching for
and make that content.
Number two, I've mentioned this a bunch of times in a bunch
of videos but if you're new here, front load your calls
to action to subscribe.
Here's what I mean.
When somebody's watching your video, most of the people
are watching towards the front of your video.
So it's important that you grab their attention there.
Let them know the type of content that you provide to them,
the type of value they're gonna get, the type of benefit
they're gonna get from watching your videos and then
ask them to subscribe.
As an example, when I first started this video I said,
"If this is your first time here and you wanna learn"
"how to grow your channel, make videos, and all types"
"of other YouTube-related stuff, start now by subscribing"
"and clicking the bell so you don't miss anything."
That is front loading the call to action.
It's effective and even though I've had
plenty of people in the comments say,
"Oh well you know, this is at the beginning of the video,"
"how do I know if I like your stuff or not?"
but my view to subscriber ratio tells
a completely different story.
So give it a shot, see if it works for you.
Three, go into your analytics and look for the videos
that are driving subscribers.
They might not necessarily be the ones with the most views
but they're the ones that are converting
viewers into subscribers.
Find those videos and make more of those because
those are what your audience are into.
Number four, dedicate this year to collaborating
with other YouTubers.
Look, if you look at my channel, you'll see that I've
collaborated with a ton of different people
over the last 12 months and it's been extremely effective.
Think of it this way, in addition to creating a cool
relationship with the person that you're collaborating with,
you're also putting yourself all over channels all over
YouTube and it doesn't matter if they're huge channels,
if they're small channels, it doesn't matter.
The idea is that you're putting yourself all over YouTube
even though we all know that it's something
that we should do, I would file this one under a power tip
and the reason for that is because it's extremely effective
and again it doesn't have to be humongous channels.
It can be channels with you know, a small subscriber base.
The idea is that you start becoming all over the place.
And what happens then is people start saying,
"Oh wow, I saw that person on this channel."
"Oh wow, I saw this person on this channel."
"Wow, everywhere I go this person is there."
"Wow, they must be popular, I'm gonna click subscribe."
But here's the thing, as a YouTuber, doesn't matter
if you're a big YouTuber, doesn't matter if you're a small
YouTuber, collaborations are extremely powerful because
in addition to pulling traffic in from suggested videos,
pulling traffic in from search, pulling traffic in from
browse features and all that, you're also pulling traffic
in from a bunch of different channels all over YouTube.
And unless somebody deletes something,
videos don't go away.
So as those other channels grow, as those videos get views,
as things progress along, you're constantly feeding traffic
into your channel from all of these other channels.
So basically what you've created when you collaborate a lot
is you've created an entirely different traffic source.
Number five is blog outreach.
Basically how blog outreach works, is you send emails
to a bunch of different blogs that are related to your niche
and you ask them if you can do a guest post for them.
You ask them if they would be interested
in posting your video.
You ask them if they would be interested in working
together in any capacity.
Number six, add some type of benefit a.k.a. value
to the people that are watching your videos.
Here's the thing, all of us,
we watch YouTube for selfish reasons.
We want our entertainment.
We want our inspiration.
We want our education.
We want, you know, whatever it is that we're trying to get
out of watching other people's videos.
It's, it's about us, right?
So when you provide some type of value to the people
that are watching your content, they're gonna be more
likely to subscribe because you're giving them
something in return.
It's always really important to remember, with every video
that you make, that this is a two-way street.
You know, you're at your place making your content
and there are the people that are gonna be watching
your content on the other end.
They have lives and every time they watch
one of your videos,
they're taking time out of their life to do that.
So make sure that you're adding some type of value
for them to make it worth it.
Number seven, if you watch my live streams every Saturday
at 9 AM eastern time, if you watch those live streams,
you hear me talk about this a lot, make sure that your
artwork is crystal clear about
the type of content that you make.
That goes for your channel header
and that also goes for your thumbnails.
I always use the reference of hockey or football
or something like that.
Let's say that you're making hockey videos.
All of your content is about hockey.
Sometimes you're at the, at the place where you play hockey,
whatever you call that.
Sometimes you're at the hockey rink making videos.
Sometimes you're in your car making videos.
Sometimes you're at your desk making videos
or maybe in your living room making videos,
but you're always talking about hockey,
always use hockey imagery in your thumbnails.
Always use hockey imagery in your channel art
and the reason for that is you want people to be able
to identify the type of content that you make.
If, if one of your videos shows up in the suggestive sidebar
and it's you sitting at your desk, nobody that's interested
in hockey is going to be interested in that thumbnail,
but if you use something with some type of hockey
imagery in it, then that makes that visual and mental
connection that, "Hey this video here is about hockey,"
"so I'm gonna click on it and see what it's about."
Number eight, it's important that you niche down.
Now I know a lot of people, they just want to make content,
put it up and then you know, just do a bunch of variety
type of content, that's cool do your thing.
But if you're serious about growing and getting a lot more
subscribers this year, this is what you need to do.
Every single video that you make needs to be about
a particular topic or under an umbrella
of a particular topic.
So as an example, if you come to my channel, you know
that every single video that you watch on my channel
is going to help you in some way with your YouTube channel.
Because of that, a lot of people binge watch my content.
That creates more watch time.
That creates more views and that creates more channel
authority which ultimately creates more growth.
When that notification email goes out that says,
"Hey Nick just uploaded a new video",
you're more likely to click on that video
because it's something that's going to help you
with your YouTube channel and you know that.
However, if you got that notification email
and the thumbnail and the title was about,
"Hey you know, this is the footage that I shot"
"while I was at the park with my drone",
then you know, you're gonna be less likely to click on it
because you and I both know
that is not what you're here for.
Number nine, identify who your competitors are
and more importantly, identify who you want your
competitors to be.
And once you identify who it is that you want to compete
with, add more value than they are currently adding.
Use similar meta data to what it is that they are using.
Don't copy everything.
Don't copy the descriptions or anything like that
but use similar meta data, similar titles, similar tags,
similar things that you say in your description and things
like that so you can try to squeeze in to those people
that you're wanting to compete with.
I've a bonus one coming up after this
but number ten is to spend more time on your thumbnails.
This is extremely important.
Do not underestimate the power of a good thumbnail.
Good thumbnails can make or break your channel.
So it's important that you spend the time, even if it takes
you longer to make your thumbnail than it does your video,
spend the time to make sure that you're making
attention-grabbing thumbnail.
It's crucial, I cannot stress it enough.
And of course, if you wanna get more subscribers,
it's important that you learn how to get more views.
I just recently made a video about this.
You can check it out up here in the YouTube card.
It's gonna teach you how to get more views
in 2018 and beyond.
And if you wanna learn how to grow your channel,
make videos and all types of other YouTube related stuff,
start now by hitting the round Subscribe icon so you
don't miss anything.
Thank you so much for watching.
I'll see you next time.