- When was the last time you heard somebody say
that the Instagram algorithm has changed again?
My guess is going to be not too long ago
and it will continue to happen again and again and again
but does this mean
you can't actually work with the algorithm?
Absolutely not.
I'm going to be taking you through eight key tips
about the Instagram algorithm in 2021
so you can utilize them for your Instagram page.
This is Brady with InVideo.
Let's get straight into it.
Let's first talk about the elephant in the room.
How often does the algorithm actually change
and should you be worried about it every time it changes?
The short answer is definitely no and the long answer
is something that you should already have understood by now.
Basically, the algorithm is not set in stone.
It is driven by a machine learning
which means keeps it learning and adapting
to better and driving one single metric,
keeping you hooked on the platform
and get you spending more and more time on it.
Why?
'Cause the longer you're on the platform,
the more opportunity for Instagram to serve ads to you
which is primarily how it makes its money.
So how do you work with it rather than fight it?
Well, first, you gotta think about these from the principles
and then you gotta do these two things.
Number one is serving content to your audience
that they would genuinely be interested in
and number two is engaging
and interacting with your audience or potential audience
because more than likely,
if they are interacting with your posts,
they're going to be seeing more of them in the future
and if you engage with them,
it is going to then bring it onto their page
and they're going to engage with it even more.
We're gonna be covering these tips in the video today.
Tip number one is to create content
that your audience would find value in.
Remember, the simplest way to beat the algorithm
is to have a post with high engagement.
It is actually shown that a post that has more shares
and more saves performs way better
than posts with low engagement.
So how exactly do you get your post
to have that high engagement?
You wanna make sure that it falls
under one of these four categories,
entertaining, educational, inspiration or super relatable.
The best content pieces
usually combine multiple of these pieces.
This is one that we posted on our Instagram
that is not only entertaining but it's also relatable.
We have actually leveraged the Hopeful for Today trend
which is an extremely popular sound
and contextualized it for our community
which is made up of mostly designers and creators
who found that content super relatable.
Tip number two is leveraging trends.
One super effective way to stay relevant to your audience
and create super easy content is to bank on trends.
In fact, we do this all the time with our channel
and it's been able to 10 times our reach and engagement.
If you wanna know further about how you can leverage trends
to create content that gets you saves and shares,
check out this video where we show you the nine ideas
to do exactly that.
One more hack to working the algorithm
is to double down on some of the newer formats
and become an early adopter.
What this does is actually you get your content pushed.
Because it is a newer feature,
you're able to actually get more engagement
off these features.
Things like Instagram Reels when they first came out
worked extremely well for us as well.
The algorithm prefers video content.
This is super crucial to understand
when running your Instagram page.
We just talked a little bit about Instagram Reels
but Instagram Reels is a way to get your account
to explode with engagement
and have huge opportunities for reach just in general
because it is video.
A good schedule to stick to
is posting at least one reel a day
since it will go in the Instagram Reel feed
and have that opportunity to explode
and you can have a post on your main feed
so you're already engaged audience can see it as well.
Just from our experience, when we post an Instagram Reel,
our audience not only sees it
but it has an opportunity to hit an even bigger audience
and grow your page.
If you wanna know more about ideas that work really well
and how you can leverage this as a business,
check out this video on the screen
where we show you 20 Instagram Reel ideas
every business or brand can use.
Tip number four is to actually change your account
to a professional or a creator account.
This is going to unlock the key promotion or tools
and to actually help you grow your Instagram
with your insights.
So what you wanna do is you wanna go to your Settings,
you wanna go to Account.
Once you click Account,
you wanna go ahead and click Switch Account Type.
This is where you can actually switch them to a business
or a creator one.
This is going to allow you to see those insights
so you can see how your post performs
and how the engagement actually goes.
This is super critical to actually know
so you can analyze your growth and your insights
to see what is working really well
and what is not working really well.
Tip number five is one of the most important things
you can do to not only interact with your community
and niche but also pander towards the Instagram algorithm
and that is Gary Vee's $1.80 Strategy.
What it is is where you put your two cents
or basically your input on nine different posts
on 10 different hashtags that are relevant to you.
If you do the math, that adds up to at 90 posts.
You take two cents times 90, you get that beautiful $1.80
hence the name $1.80 Strategy.
So to do this, what you wanna do
is actually go to the search bar and you wanna click Search
and you wanna look up a hashtag
that is relevant to your niche.
So if I was a gym page for example,
I'm gonna look up the hashtag gym
and once I found a hashtag like this,
you wanna simply go to the top posts
and you wanna actually interact with them.
Now, some of these posts are going to be very, very recent
which is why you wanna interact with them.
So simply like and then comment something,
a genuine comment on each post you do.
If you do this twice a day,
you are guaranteed to see huge engagement.
The Instagram algorithm will see
that you are interacting with things in your niche
and people are bound to go ahead and check out your profile.
Once you have your insights
that I already showed you in the previous tip,
you will see that your profile visits
and engagement will go sky high
just based off of this strategy.
Before we move to the next idea,
if you are finding value in this video
then you definitely wanna subscribe.
We work very hard to bring you guys
awesome video creation tips and tricks to grow your brand.
Tip number six is about niching down your content.
When people come to your page which they will,
you wanna make sure that in the first couple seconds
they already know what kinda page you are and what you do.
You do not want your niche all over the place
posting content that isn't relevant towards your brand.
You wanna make sure that you actually look at other people
that are in your niche and take their ideas.
They have great video ideas and other template ways
that they set up their pages
to get massive amounts of followers.
If somebody clicks on your page
and they don't really know what you are,
they're going to be less enticed to actually follow you
whereas if they click on your page
and they see that you're very well niched out,
let's say you're a gym page and they're really into the gym
and your content is very, very good,
they are bound to give you a follow.
This is an example
of a really well-defined niche Instagram page.
You will see that you scroll through here
that it is literally just the exact same format
every single time.
There's memes that are literally about the gym
and that's what it says in the bio, Gym Meme Page.
So it holds true to the bio.
Everything looks clean and niched down completely
and I'm sure if you go over to their other things,
it's going to be just like that as well
and if you just scroll over here,
you will see that every single one
follows the exact same format
and that it's some funny comical thing about the gym.
This page is a super well-defined niche
and it's got 1.7 million followers to show for it.
Avoid posting things
that you don't think your audience would be engaging with
because if you post something
that you don't feel like your audience is going to like,
well, then that post is guaranteed not to do well
since they're not gonna engage with it.
Hitting the Explore feed is a luck game
but there are ways you can actually stack this
in your favor.
One of the best ways
is obviously the one we just talked about,
niching down your content
and also sticking to a constant posting schedule.
What this is going to do is going to show the algorithm
that people are interacting with your content
and you're niching down
and that is going to give it more incentive
to actually put your post on the Explore feed
since people are interacting with it
and you have a well-defined niche.
Not just that
but also using hashtags that pertain to your niche
are going to give you that extra boost
to not only hit the Explore feed
but also rank on tons of hashtags
to give you even more engagement.
We're gonna get more into that into the next tip.
Things you wanna avoid doing
that could actually mess up you getting on the Explore feed
ever is getting action blocked.
An action block is when you actually are spamming
too many comments on people's posts and abusing the system.
This will actually prevent you from hitting the Explore page
and ultimately stunt your growth.
Another thing to avoid is just posting content
that is inappropriate
or could potentially get taken down for a copyright claim.
Tip number eight is using the right tags for your page.
I said we were going to cover more into this.
So to actually find the best tags for your page,
you wanna go ahead and look up a hashtag like #gym.
You wanna go ahead and find
how these guys are performing so well on this hashtag
and you can actually see
that people do use tons of hashtags.
You will see with this guy, he has gym shark,
nutrition, recovery, gym shark.
You wanna go ahead and find a couple lists
of a total of 30 hashtags.
You can only have a maximum of 30 hashtags on each post
and 10 hashtags on each story.
There really is no reason to not use hashtags on your posts
because you can rank on them
and actually get huge engagement
based off of hashtags alone.
So just simply scroll through here
and see if you can actually find
some hashtags you really like.
I think this guy has some really cool hashtags.
Here are some right here.
Simply take them and just go ahead
and type them into your notepad and save a few lists
then obviously make posts with these different hashtag lists
and I guarantee you that you will find one
that works really, really well with your content
and then just use that hashtag list.
To find out which hashtags you wanna be using,
you wanna simply just see how they perform.
So for example, this is a surfing page
and this guy has been posting the same hashtag lists
over and over again
and you will see that some of his actual engagement
has gone up just from using hashtags alone.
So what you wanna do is you wanna find an Instagram page
that is in your niche
and find a really good performing post.
This one has 6,000 views.
That's not too bad
and you wanna go ahead and just take the hashtag list,
copy it and you wanna paste it onto your posts.
Here's another one with over 100,000 views this guy used.
So you wanna go ahead and try to use this hashtag list
to see if you will have the same success.
There really is no guaranteed strategy
to getting engagement off of hashtags
except using the best ones to obviously heighten the odds
of you actually ranking on these tags.
So you wanna try different lists as long as you can
until you find one that really works for you.
What was your favorite tip/strategy that we covered?
Make sure you drop them in the comments below
and if you have any questions,
make sure you drop them as well.
Also, we are a young startup
that puts a lot of time and money and valuable resources
into bringing you guys
super actionable information like this.
So if you do find value in our videos,
we'd love if you supported us by subscribing to our channel
and of course liking this video.
This has been Brady with InVideo.
I'll catch you guys in the next one.