Hi! This is A Minute Of Overpass. My name is Eric and I make apps. Now, this week I
wanna talk about
"Should you use your personal name or your company name on your developer
profile?"
Okay, so last week 2 people ask me the same question so I thought that was kind of
kind of strange. I mean that's not a topic for the week and I don't know
what it is, but so I thought I'd talk about it this week.
So the question was "Is it better to have like a company name on your App
Store profiles or a personal name?"
So for example, is it better that I use Overpass Apps? or is it better that I use
Eric Wroolie? And my answer to both was kind of the same. It kinda comes down to
personal preference, right? For me
I think it looks more professional for me to use a company name Overpass Apps
because it's more.... it's more branded. It gives you the impression that this is a
lot bigger than just a single developer.
I mean Overpass now is more than just a single developer, but when I started it
was just me, right?
So, and I think it's something that you could do even if you
don't have a company like just create, start creating a brand identity but I
want to show you something else that I've done or that we've done over the
past couple of years which you might find interesting.
So here's our Google Play page here. So you'll see that Overpass or so
here's my biggest app Ear Spy which I talk about probably every week because
that's the most downloads.
Although Korean Flash Quiz is really rising. So you see here for longest time
we just call the Overpass Apps, right? So the Overpass Apps or
for a while we call it the Overpass Limited, but I saw somebody else do this and
I kind of copied it. They actually put like a subtitle after their
name, so here you can see we change it from Overpass Apps to Overpass Apps :
Superhuman Apps and Games, right? And my whole goal were or my whole
goal there was not to increase discoverability but it was more to
like if somebody's looking at this once it's the big app I want them to say "Oh that
sounds like, that sounds interesting!" and I want them to click through and go to
the developer page and look at some of the other apps that we have available.
So that was the whole thing. So you know just to give it a little bit of sex
appeal and all that kind of stuff, and it was so easy. I mean there's different
ways you have to kind of play with the length of names that you can use. I
mean, you may know this already, but let me just go through this again. On Google
Play, for app title you only get like 30 characters so
if I show you a... so if i show you some of our apps here you'll see Agent X : Algebra
& Math, so we're truly trying to max out the keywords in the title.
So you could call it something that's like 4 or 5 characters long,
but that doesn't quite, you know, you wanna... like if your app is about music
you want to might include music in there. If it's about Star Trek or
whatever you want, like to get the word Star Trek in there,
although I don't think you're actually allowed to do that, you know copyright.
But, so you try to fill out as much as you can so here you know and play
around with.
If you have a free version and a pro version like here
Agent X: Algebra & Math, Agent X: Algebra Spies.
When I first released those we just called it Agent X, so it wasn't very findable.
There's no way gonna search on Agent X, now the description could have all
that in there too.
Now iTunes on the other hand, they give you like loads of characters. I think
it's a maybe 255 or a hundred whatever. So if I show you some of our apps
here. So I'll take...I shall find the same one here. Agent X, right? Here is Agent X,
now look at... now check out this title this is a keyword stuffed title.
That doesn't mean that it goes underneath the icon. Icon stills says
Agent X.
but here we go... Agent X: Stop a Rogue Agent by Solving Algebraic
Equations (Full Version)
So and or free version or whatever. So I try to do play around with
different keywords to see how they work out that you want to kinda use as
much as you can.
Okay, let me just get this any real quick because I forgot to mention it earlier,
iTunes will reject your account if they think that you're stuffing too many
keywords in there. So it's ... it is a very fine line. You gonna have to
experiment with little things, and you have to be ready to have them rejected
and say "Sorry, there are too many keywords in the title or the titles too
long." or something like that and then you just have to say "Oh yeah, okay. why?"
and then fix it. So what I would say is when you release your first app, go
for just the title, and then when you start to release some updates just
to increase your keyword usage at that point then try to like try to build
up on that kind of.... kind of push the limits a little bit.
Now, when I go back...Let's go back to this name here Overpass Apps: Superhuman Apps
and Games.
My goal there was not to to increase discoverability. My goal was when people
land on this page,
I want them to be interested or if they even if they're not interested in this
app I want something to catch their eye and they go off to someplace else.
However, I mean and I don't know if it increases discoverability or not, but
the fact that Google is a search algorithm and it searches webpage
content. If your company or if you're... if you specialize and say music
apps or a special kind of apps.
It would make sense to put some of those keywords into your name as well, right?
I mean there's no... you have lots of room to play there with, so that's... you know I
just kind of want to share with you that, first of all, should you put a personal
name or a company name?
I always see the personal... I'm sorry obviously the company name sounds better,
but you know it's up to you. If you don't feel comfortable doing that then just
put Bob Johnson.
I mean if that's your name or whatever name there. So, but yeah this is...
this is something that you know it was I saw somebody else do it and I wanted to....
I want the click throughs to be. If there's an issue than this I want
them to go something else and I want them to see that brand. Now if
I show you over on iTunes,
that's something we didn't do from beginning. I'm not sure how to change
that, so if you know please let me know,
but here we still have about the beginning overpass limited all lowercase
I hate the fact that it says that and I can't change it, although I haven't
really looked around enough to make that change. So maybe it isn't. So thanks!
and thanks everybody for the
commenting on my last video on the car and all that kind of stuff. I really
appreciate it.
And a couple weeks ago I talked about Snapchat, and we're trying to....I'm
trying to do more things on Snapchat,
you know, because it's new and I'm trying to be young and trendy and all that kind
of stuff, but and we have quite a few followers. So what I'm doing
is I'm just you know, I'm showing each day what what my AdMob looks
like. What some of the app stats are. If you know some of the
the day-to-day client interactions. So let me just give you...
I'll just show for a few minutes... for a few seconds here what
some things we talked about this weekend, and it's pretty much it's not as a
as prepared as A Minute Of Overpass, if you can call it that, but it's just
sort of like ongoing, so let's have a look. Check out this nice clean office, right?
Everything, I clean off the desk and everything and you know it's a little bit sparse
still, but it's my green screen.
In fact, the biggest problem when I talk to people who had an app or they can talk
to me about developing a new app or they have an app out there is that they just
they can't get it marketed properly.
Yeah I didn't finish everything. I thought it was gonna finish them a
little bit behind. Having some trouble with ionic orientation and just you know
getting that landscape orientation, but other than that everything is going well.
Okay, so my revenue for yesterday was 97 pounds so near the 100-pound mark.
Yeah so close... so close! Currently I'm reading "Mastering The Complex Sale" which
I got on the plane the other day.
It's pretty boring, pretty dry but it's uh it's also really really good
information.
Now the reason I read this book in so many other sales books and marketing
books and social media books is because app development is more about than just
about apps.
So anyway, if you are on Snapchat or if you're looking to try out Snapchat which
is exactly what I'm doing.
Please go ahead and give me a follow. Here's the snap code here.
The name is eric.wroolie, and it will be nice to be able to keep up with you
and the thing about Snapchat is that the messages are only there for like 24
hours so a lot of the stuff I put out there
it's no longer available, so you know if you're watching this
video a year from now say it's 2017,
I might not be on Snapchat anymore. I mean maybe I got tired of it but for
right now
that's what I'm trying so. Also I want to mention our website if you haven't
looked at the Overpass website and if you're into app development,
every Tuesday we put out an infographic which is about different things like how
to get your Google Play account banned, and and all this kind of stuff.
It's pretty interesting you might want to check it out, it's www.overpass.co.uk/blog
www.overpass.co.uk/blog, and every Tuesday we got the infographic which are
free to share or post all that kind of stuff so. Wow there's a lot of plugs this
week. So that's it for this week.
I'll talk to you next week! Hey I really hope you like that
video. Now I do this once a week so if you want to hear more or you want to
hear more about our experiences with the App Store, either
Google Play or iTunes.
Please go ahead and subscribe to the channel and please like this video and
leave a comment. I love reading the comments. I love hearing what you have to
say, even if it's just Hello or whatever, and like I said before, if
you're not sure what to say in a comment, like I never know what to say in
a comment. I'll make it easier for you like if you like it just go ahead and
say "Gnarly" which is an 80's term or if you didn't like it just say "Bogus" and
and if you don't think any of it just say "Eh", right? so that would be
a big big big help , and another thing you could do which I'd really
appreciate it. If you're on the app store and you want to try one of our apps. Look
up some of the Overpass apps. Applications either on iTunes or Google
Play and leave a review and let us know what you think about it either good
or bad, but you know it's a... we're all trying to build up in the market.
So that would be a big help. So that's it. I'll talk to you next week!