Hi guys I'm so excited about this new Instagram feature that I wanted to share it with you
straight away. Just a few days ago Instagram launched the new link sticker in Instagram
Stories. If you've got it already give me a thumbs up! It's such an exciting update that I wanted to
show you exactly what it was and how to use it to drive more traffic to your chosen website.
I'll finish off this tutorial by sharing one of my 'Nicky Ninja' tips which will give your link
sticker a totally unique and branded look. If you're new to this channel I'm Nicky Pasquier,
I'm a Canva Certified Creative and Canva Creator so if you want to learn more about how to use
Canva for your business be sure to subscribe and hit the bell notification so that you know exactly
when I publish a new video. Okay so normally I'm not one to get super excited about a new social
media update. However this is different. Why? Well firstly because the link sticker is available to
everybody. The link sticker has effectively taken the place of the swipe-up feature
which as you know was only available to people who had 10k subscribers or more.
The second reason is because the link sticker is available to businesses that sell
SERVICES as well as products. So if you're a B2B brand like me you can use the link sticker to
send your followers directly to your website, to a sales page, to a landing page to book a
webinar or even to book a course. You can even use it to grow your email list really quickly.
So it's a very powerful feature. So now I've explained it to you let's dive into the details.
If you've not already discovered it you can find the link sticker by opening up your Instagram
account. I'm using an Android smartphone so those of you who use iOS may see something slightly
different. So I'm going to click on the cross icon right at the top of my screen to create a post.
Next I'm going to select Story, and I can now share a Story by taking a photo or recording
a quick video directly from my smartphone. I can also tap the little window at the bottom left hand
corner of my screen to add a photo or video from my gallery. So I'm going to go ahead and use this
particular photo from my gallery. I'll just resize it slightly so that it looks a little bit better.
And now I'm going to tap on the sticker icon right at the top of my screen which will open up this
menu. The link sticker will look very much like this when it appears on your instagram account
and it will appear on this menu right here. So to add a link sticker to your Instagram account
just tap on the sticker and you'll see a screen very much like this one up here.
All you need to do is copy and paste your chosen URL into this space here
Next click on 'Done' or hit return on your keypad.
And your link will appear on your screen like this. Just as you can do with all the other
stickers you can tap on them to change their appearance, you can also pinch the sticker with
your fingers to make it smaller or bigger in size and to change the position on your screen. Once
you've added your link sticker you can now add it to your Stories by tapping on the appropriate link
underneath the screen. Of course what you see will no doubt vary depending on what kind of smartphone
you're using but this is how it will look on my android screen. So all I will need to do is
tap on this link here to add it to my Stories. So once one of my followers taps on my Canva
link they'll be invited to visit that link which will take them over to my Canva Creator Profile
And now for that little 'Nicky Ninja' tip which I promised you earlier on. I'm going to show you how
to transform that rather dull looking link sticker by customising it into your own unique call to
action button. To do that I'm going to go over to my Canva homepage and create my own customised
template. So I'm going to click on 'Create a design' in the top right hand corner of my
Canva screen. I'm going to customise the size and I'm going to create a template which is 1000px by
300px and then 'Create new design'. So that gives me a nice horizontal template because what I'm
going to do next is create my own call to action button. I'm going to start off by going over to
the Elements tab in the left hand side toolbar, selecting Lines and Shapes and then selecting
the square with the slightly rounded corners. Next I'm going to resize it into a button shape
I'm going to add my brand colour and i'm going to add some text.
Fabulous! Now I'm going to download the button by clicking on the Download tab,
selecting the file type as a PNG file, making sure that I tick the transparent background box
so you will need Canva Pro for this. If you don't have Canva pro you can
help yourself to a FREE 45-day upgrade using my Canva Certified Creative Affiliate link
which I'll leave in the description below. Now I'm going to download the button.
Once you've added your link sticker to your Instagram Story you're going to go up to the top
again and click the sticker icon and search for your icon that allows you to add another picture.
You're going to search for that button that you've just downloaded from Canva, select it once to
bring it up onto your Instagram Story and drag it into place over the top of your link sticker. And
again you can resize it by pinching it with your fingers now go ahead and add it to your Instagram
Story in the usual way. And now your followers can click on your customised call to action button!
I don't know about you but I cannot wait to start using the link sticker in my Stories. If you enjoy
this tutorial please give me a thumbs up and let me know what you think of my 'Nicky Ninja' tip.
If you're really keen to start optimising your Instagram account for business
you'll want to check out my two tutorials right here they will show you exactly how to optimise
that all-important 'link in the bio' so you get as many followers as possible viewing your content.
And don't forget to grab that exclusive 45-day upgrade to Canva Pro, I will leave the link in
the description underneath. Thank you so much for watching and I will see you next time.