Not sure what to create your course on? Or maybe you're not sure if you're even
qualified to talk about the subject... Or if you are, maybe you're afraid that
after putting in all of the work to create that course that "what if nobody
buys it?" At the end of this video you'll walk away with my foolproof formula for
coming up with a profitable course idea that you not only love to teach, but it
helps your audience achieve a big win in a big way, and a course that is super
profitable. For the best course creation and digital marketing advice for your
online course business subscribe to my channel and hit the notification bell
button to be notified every Friday when I post a new video. My name is Brie Kirbyson
and I have used this exact formula to grow my own course business to over
$25,000 in profits and I blog all about course creation and course marketing
over at my blog CourseBoss.co. But now it's your turn! Step one in coming up with
a profitable course idea is to determine "Is this something that I am good at, that
I have experience with, or that I know a little bit more than the average person?"
Now here's what you do. Get out your pen and paper and start a list of every
single thing you can think of that you have a lot of experience with, whether
that is on the job or for fun. Things that you are good at, things that you
know... anything! Write them all down. Now the key point here is that nothing
is too small or insignificant or stupid. These are all ideas, we're doing a
huge brain dump here of all the things that you're good at and that you know
about so you have a good list to pull from later. In the next steps we'll be
narrowing things down and figuring out which of those are the best ideas to
make a course on. Now one of the biggest misconceptions is that you have to be an
expert in order to have a good online course. Now I want to dispell that myth
before we go any further because it is simply not true. Basically all
you have to know is more than your audience. So if you are an intermediate
at something, say its knitting, as long as you are better than the beginners in
that space you can teach. It's actually oftentimes better for somebody who has
gone through those pain points and those struggles that a beginner has... somebody
that has recently struggled with them themselves is much better at addressing
those pain points than somebody who is at the top of their game and that have
been doing this forever and kind of forget what it's like as a beginner, and
what things held them back when they were first starting. And if you're having
trouble with this step consider... what do you have experience with on the job? What
do you have experience with in your personal life that you do for fun? And
what things do your friends and family tell you that you're good at? What do
you receive the most compliments on? These are often really really good
choices to consider when making a course because you have outside validation that
you are actually an expert in those things. So step two of coming up with a
profitable course idea is to ask "is this topic something that my audience
struggles with?" Is it a pain point that they are desperate to solve? In
addition to being something that you are knowledgeable about and that you are
good at, it also needs to address your audience's pain points and help them
overcome a pain or struggle so they can achieve a goal or a dream that they have
been at chasing for a long time. Now these pain points and struggles should
be common to a large portion of your audience if you want to have a
successful and profitable course. The best way to determine if your idea is
hitting this point is to ask yourself "is it a painkiller or a vitamin?" Now a
vitamin is something that is nice to have, it might make their life a little
bit better, but there's no real driving force making
them say I need this and I need it right this second. Now a painkiller is
something that does that. So if you have a headache, do you go take a vitamin so
you don't get headaches in the future or do you go take an Advil? Most people are
going to reach for that Advil so they can get rid of their headache right now. So
you want your course topic idea to be something that your audience is
desperate or hungry to solve as soon as possible because those are going to be
the most profitable course ideas. Now the absolute best courses are all
painkillers so what the next step is is to go through your lists that you
generated in step one of all those things that you're good at, and put them
through the painkiller/vitamin filter. So next to each one label "is this a
painkiller or is it a vitamin?" Now you're going to be eliminating anything that is
a vitamin because as I said the best courses are painkillers and if your
course idea is a vitamin you probably want to pick something else because it's
not going to be powerful enough to generate a consistent and high profit.
Comment below and tell me what is your course idea and do you consider it
a vitamin or a painkiller? Is it something that is nice for your audience
to have or is it a problem that they need to solve right this second. Step
number three is to determine is this a profitable course idea? Now this is a
huge point that comes up again and again for potential course creators in that
they're afraid that they're going to create this course, they're gonna spend
all that time and all that effort creating it only to find out that nobody
buys it. So this step is crucial in avoiding that so you can walk into the
course creation process absolutely sure that people are going to buy this
after you create it. Now I've got two methods for you to determine what this
is, so pick one and execute and you can walk into your course creation process
knowing that you'll have a profitable course. Method number one is to find out
if your target audience is already buying things
in order to solve the problem that your course solves. So are they already
spending money on things like coaching, on products, on software, on apps, any of
those things. Are they spending money to solve this problem? So you can find that
out by going to Google, to Amazon, to Facebook groups even, niche specific
Facebook groups. Go to these places and see what kind of products and services
are showing up. If there are a lot, if there are competing products, if there
are other people selling things and making money in this space, then you're
golden. Method number two is to see are there competitors in this space?
Contrary to what most people believe, it is actually a good thing if there are
competitors. Now this doesn't necessarily have to be courses, it could be coaching,
it could be products, that address and solve the problem that your course will
solve. But it is a very good thing if there are competitors. Now if there are
no competitors? You might want to reconsider your course idea because that
is usually a sign that there isn't a market for this idea and for solving
this problem. So after you've put through method 1, method 2, you know there's
competitors, you know people are spending money to solve this problem. Then you are
good to go. So you have now done three things! In step number one you determined
that it is an idea that you are knowledgeable about and that you're
qualified to teach. Step number two, we determined that this is a pain or a
problem that your audience is hungry to solve. And in step number three we
determined that your course idea is going to be a profitable one. You can
put those all together... when you have an idea that checks all three boxes, you're
good! You have an amazing course idea to move forward with in order to create. Now
if you have more than one idea at the end of this process I have to suggest
that you just simply go with your gut. Choose which of those that you would
most enjoy creating, that you know there's an audience for, and what you're
most comfortable with. It's completely up to you.
So if you go through this entire process you should have at least one profitable
course idea -- but it's not quite time to create that course yet! There's actually
a few more steps that you need to complete before you can be sure your
idea is going to fly, that it's going to sell, and that it's going to be a successful use
of your time and effort. So click the link in the description to get my
Profitable Course Idea Starter Kit which walks you through the entire
process we just talked about here. Plus how to validate your course idea and pre-
sell it before you even spend one second building it. That way you will walk into
the course creation process being absolutely sure that it's going to sell
because you will have already sold it. Also, if you want to join a community of
like-minded entrepreneurs and course creators just like you, I'd like to
invite you to join my exclusive free Facebook group Course Boss Club. Inside
I'll be sharing my best tips and tricks for creating and marketing and selling
your online course so you can be a successful course creator as well. You
can join the group by clicking the link in the description below. Check out these
videos next if you want to learn more about creating and marketing your online
course. And if you liked this video hit the like, hit subscribe, and share this with your
friends who would also benefit.