- Hey everybody, this is Roberto Blake
of robertoblake.com helping you create
something awesome today.
Welcome to another Saturday small business
and social media video.
Today, we are gonna talk about personal branding,
something you know I am a huge advocate for.
I really believe that personal branding
really adds up to personal power
and your ability to create credibility, authenticity,
authority and trust, but with that said,
I wanna bring on a great friend of mine,
Amy Schmittauer from Savvy, Sexy, Social,
and she's gonna help us figure out the five steps
to defining our own unique personal brand.
Also, make sure you watch this video
to the end because we will actually have
a special Amazon gift card giveaway
and if you want the details, you will have to
watch the whole thing.
- Hi, I'm Amy Schmittauer from the
Savvy, Sexy, Social channel
and these are five steps to defining your personal brand.
Get ready.
Number one, identify what gets you happy or excited.
This can be anything from passions
to your values, but when you're building out
your personal brand, it's gonna have a lot
to do with you personally.
So, you have to believe in whatever it is
that you wanna talk about
or get your message out about.
Even if there are people out there
that are doing something pretty cool
that you think you want to do,
make sure you truly care about it first.
Number two, think about your strengths
and weaknesses.
Talk to your family and friends.
Ask them about you.
It's better to know these things going in,
especially your weaknesses, but definitely your strengths
because you need to go all in on those strengths
and not worry about trying to perfect
the weaknesses that are probably
never going to be something you should
focus your time on.
Go in on what you're great at
and listen to that feedback from people
who are close to you and you will be
so much further ahead,
even at the beginning.
Number three, know how you help people.
It doesn't matter who you are or what you talk about
if you don't help people in some way,
whether it's with delivering information
or just being funny and offering comedic relief.
It doesn't matter,
you have to define what that is
because if you don't help people,
ya got nothin'.
Number four, identify what differentiates you.
You don't always have to be first,
but you definitely have to be better
and no matter what, there is no competition
except for you against you.
So, knowing how you are going to have an upper hand,
no matter what the case may be,
is going to be the best way to present yourself
every time.
The confidence in why you're the best
is the only thing that is ever going to matter
and number five, create your vision statement.
It's so hard to stay focused these days
with the wonderful world of all access everything
that we have and sometimes, when we make a decision,
we wanna go in one direction
and something else will pull us away,
but if nothing else, you must write down
what your vision statement is
so that you can stay very clear on why you do
what you do at any point in time
so that if it doesn't fit within that statement,
it's a no.
Get clear on your vision,
get even clearer on your mission
and how you help people and you will have
an amazing personal brand.
- That was nothing less than awesome.
Thank you so much, Amy, for sharing those tips
with us.
I really couldn't have said it better myself.
If you enjoyed this type of collaboration video,
I actually have a video on tips for visual branding
on YouTube over at Amy's channel,
youtube.com/savvysexysocial.
Links are in description and the annotation up here.
Amy is actually a key expert and public speaker
and she's someone who knows all about personal branding
and I'm so glad she was able to come on the channel
and share that info with us.
So, to get the Amazon gift card,
we have a question of the day.
We're gonna be doing a giveaway
for these Amazon gift cards
if you both subscribe to my channel
and Amy's channel, you'll be able to
qualify for that and we want you to answer
this question in the comments section.
What are you struggling with right now
in developing your personal brand?
What is your biggest challenge
regarding personal branding right now?
Let us know in the comments section.
We'll try and see what we can do to help
and that will also get you entered
in the giveaway for the Amazon gift card.
Again Amy, thanks for popping over
on the channel.
Can't wait to see you over at
Social Media Marketing World 16.
It's gonna be tremendous.
Anyway guys, like this video if you like it.
Don't forget to subscribe.
Check out the other awesome content
on both of our channels.
As always you guys, thanks so very much for watching
and don't forget, create something awesome today.