Do you just try to wing it when filming your YouTube video or you follow a script?
I'm going to show you how to write a script for your YouTube video, so you'll stay on
track while shooting it.
My name is Herman Drost from drostdesigns.com.
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Why should you script your next video?
Number one, it delivers your message in an organized structure, so it makes it easier
for viewers to follow and consume your content.
Number two, makes it easier to remember your content.
Even if you're shooting a 5 or 10-minute video, it's hard to remember all the points that
you wish to cover.
Writing a script helps you to stay on track.
Number three, it's easier to re-purpose your content.
When you've read the script for your YouTube video, it's easier to re-purpose your content
by using it for your blog post, an email message, Instagram post, or Facebook post.
Here are the seven steps I use to create a script for a YouTube video.
Number one, identify the purpose of your video.
Before you even write a script, you have to think about why you're creating a video in
the first place.
Are you trying to solve a specific problem of your targeted audience?
Do want to entertain your audience?
Do you want to convey a personal story?
Once you identify the purpose of your video, it's easier to come up with a video topic.
Clink the link in the card to watch my video on how to research topics for your next video.
Number two, create a video title.
Normally, I create a bunch of video titles in Google Docs.
The titles for my next video often come to mind when I'm out and about, and not on my
computer.
If I use the Noter App on my iPhone to jot them down.
After you've decided on the topic of your next video, you need to research a keyword-based
title that will appear in the search engines.
The title of your video is one of the most important ranking factors in YouTube and Google.
You need to make sure that you have your main keyword phrase in the title.
If you need help with keyword research, click the link in the card.
Number three, why should people watch your video?
Just offer a photo as the hook because you got to grab your viewers' attention right
at the beginning of the video.
A great way to do this is to ask a question like I did at the beginning of this video.
Alternatively, you can just state upfront what kind of content they're going to receive
by watching the video.
For example, in this video I asked, "Do you usually just wing it when filming your video
or do you write a script?"
Number four, add your intro.
This is the where you usually show your branded bumper and introduce yourself.
I also invite people to subscribe to my channel and tell them why they should subscribe because
they may not watch till the end of the video.
If you use the same intro for every video, you can simply save the file, then import
it on to the timeline of your video editing software for each video.
You won't have to spend time recreating the intro.
You also don't have to include it when you're writing out your script.
Clink the link in the card for seven ways to create an intro for your YouTube video.
Number five, main content.
This is the main body of your video content, so you want to write down all the bullet points
you want to cover so you won't forget them.
The easiest way to do this is to number all the points that you wish to cover then flash
them out if you can't remember the content that you wish to convey.
This helps your viewers to follow your line of thinking and makes it easier for them to
consume your content.
If you're already familiar with the content, a few bullet points may be enough to stay
on track.
Number six, include personal examples.
If you had a personal experience with any of the bullet points that you mentioned in
the script, write it down so you won't forget them.
This will help make your points come alive to your audience.
Another idea which is optional is to write down the places where you wish to include
B-roll when you're conveying the content of your video.
This helps reset the attention of your viewers, so they'll remain engaged throughout the course
of your video.
Number seven, call to action.
This is where you tell your viewers what you want them to do at the end of your video.
For example, you can invite them to subscribe or check out your next video.
Alternatively, you might want to invite them to download your free report or cheat sheet.
Just keep in mind that you don't want to give them too many calls to action, otherwise they
can't decide what they wish to do.
Here are five important things to keep in mind when using your script while filming
your video.
Number one, memorize a couple of lines.
This will help you to avoid appearing robotic and be more natural in front of your audience.
If you find it difficult to relax, just imagine you're talking to a friend over a cup of coffee.
Number two, raise your energy level.
The camera takes away 50% of your energy, so you might want to increase a little bit
before you start shooting your video.
Number three, look directly into the camera lens.
If you have a flip out screen, it's very tempting to just look at yourself on the screen.
However, you should be looking directly into the camera lens.
This helps you to make a personal connection with the people on the other side of the camera.
Also, try to smile a lot during the filming process, so you and your audience can feel
at ease with each other.
Number four, keep filming even when you make mistakes.
Instead of stopping and starting the video camera every time you make a mistake, just
keep filming.
You can always edit out the mistakes later in your video editing software.
Number five, remember to add B-roll and transitions, this helps reset the attention of your viewers
and keeps them engaged throughout your video.
Let me ask you an important question, do you normally script your videos or just wing it?
Post your answer in the comments below.
I'd love to read them and I'm sure others would too.
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