- Even though I'm a marketer,
I know traffic isn't everything.
There is something more important than traffic.
Hey everyone, I'm Neil Patel.
And today I'm going to break down
why you should stop obsessing over traffic.
So you can really get sales with your online business.
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Getting traffic is a long cycle.
Look, SEO takes anywhere from three to six months.
You know, if you have a new website, even sometimes a month,
if your website has a lot of authority to 12 months,
even multiple years, if you're just starting off.
And to really get significant traffic,
it usually takes three to six months
before things really start kicking up
and years to really get what you really want.
You need to do lots of trial and error
before you know what's actually working.
So you can double down on your winning tactics.
So within this video,
I'm going to break down into two parts.
The first part is what you should be focusing on.
And the second part is what you shouldn't be focusing on.
Now, let's go over what you should be focusing on.
One, work on your offer.
Once you figure out your offer
and what's converting really well for you,
you can focus on generating more traffic after that.
But if you get tons of traffic
and people don't want to buy for you,
who cares, you're not making any money.
You need to really hone down your offer
and figure out what people want.
It's all about solving people's problems.
If you survey people, talk to people in your industry,
you'll figure out what issues people have,
solve them and you'll get sales.
Two, work on your lead generation strategy.
What I mean by this is how are you going to get leads?
Is it that you need traffic SEO?
is it you need paid advertising?
Is it that you should cold call, right?
There's many different strategies to get leads
and there's no right or wrong approach.
Number three, when you get the leads,
you need to nurture them.
How do you get them from a lead
to maybe figure out if they're qualified,
To then pitch them and then close them?
You got to nurture them.
You can't just expect to get a lead and be like,
yeah, they're just going to give me money.
I wish it worked that way.
Four, you need to optimize for conversions.
Look at your sales process.
Whether you're talking to someone
or you're just selling online, you have e-commerce
like, a product page to checkout page, a upsell downsell.
You need to figure out where the drop-off is.
That's a funnel. And what you want to do is wherever,
what ever steps you're getting the drop-offs,
that's where you need to focus on buttoning things up,
So that way you could end up getting more sells.
So for example,
if most of the people are leaving your product page,
maybe it's the images.
Maybe it's not detailed enough reviews,
not enough testimonials, not enough star ratings.
So once you fix that kind of stuff, you'll get better.
Five, creating new content.
It's all about topic clusters to dominate bigger topics.
Example is, paid ads as a main topic and then you have
Facebook ads, LinkedIn ads, Google ads, Twitter ads,
Instagram ads, Reddit ads as all subtopics.
That's what I mean as content clusters.
Six, refreshing content and optimizing
for new keyword opportunities
that you can edit and find
in Google search console, or Ubersuggest.
Using tools like Ubersuggest and Google Search Console
will show you all the keyword opportunities
that you have with your website
and what's working for your competitors
that you could potentially go after.
Seven, internal linking.
Everyone talks about,
Hey, I need to keep creating new content,
but if you're not linking your old content
to your new content or new content, your old content,
it's going to be hard for Google to crawl your whole site.
So make sure that use internal linking where it makes sense,
Don't just do it for the sake of it
and be careful and not optimize
for too keyword, rich anchor text.
Eight, content pruning.
I want you to combine existing pages on the same topics.
A lot of times you're going to need to combine your pages,
because if your website's been around for many, many years,
you may have four or five, six articles
on the same exact thing that's being up over that.
Like, the SEO guide for 2021, SEO guide for 2025,
SEO guide for 2022, well eventually
You just want to combine them all.
And you want to delete the pages that
don't make sense and are older, outdated,
like pages on MySpace that no one cares for
and make sure you also fix your internal links.
You don't want to have old internal links
going to dead pages that no longer exists.
Even if you're doing through on redirects,
you still want to update those internal links.
Now let's talk about what you shouldn't focus on.
First off, I don't want you to check your traffic
and rankings every day. You should track it every day,
but you shouldn't have to check it every day.
If you check it by-weekly or monthly, that's fine.
You can set up alerts.
So that way, when something goes up or down drastically,
you get notified, but checking it every day,
isn't that important unless you're in the ad campaigns
and you're optimizing for it, you know,
but generally as a business owner or executive,
you shouldn't be checking it each and every single day.
Your goal is to find opportunities and double down on them.
And you can do this by finding keywords
that are sitting on page two or three,
and that's better than checking your traffic
each and every single day.
Number two, don't obsess over your competitors.
What you should be doing is obsessing over your customers.
If you do what's best for your customers,
that's how you win.
And if you look at companies like Amazon,
they didn't obsess about competition.
They obsess about their customers.
Look for ideas on how you can also improve your content
and be better for your ideal customers.
I also want you to look for keywords using Ubersuggest
that you may not be targeting right now,
but your customers may be looking for.
And you can do this
by just looking at the keyword ideas report.
I also want you to use the backlinks opportunities report
within Ubersuggest that'll show you
all the people that linked to your competitors,
but don't link to you.
So what you do is you put in your URL
and then you put it in a few of your competitors
and it'll show you all the people
that link to multiple competitors, but not you.
If people link to not just one but two,
three of your competitors and not you,
the chances are, they'll link to you as well.
If you just hit them up
and you show them how your content is better,
your products are more better. And if they do that,
or if you do that, your rankings will climb over time.
It just takes some effort.
Thank you for watching.
If you just need my team to do all the marketing for you,
check out NP Digital. If you like this video
share it, tell the people about it.
Thank you for watching.