If you need a content marketing process plan, then listen up.
I have just the solution for you and I'm going to share it with you in this video.
I'm really excited to, for the first time, share my own content marketing process.
The plan I use to execute, distribute my own content, the systems that I use at Content
Hacker, the systems that we use for our clients, it doesn't matter.
Let's get into it.
How to build your own content marketing process.
Have a plan and execute seamlessly.
The content marketing can really feel like the Wild West.
I have talked to so many content marketers that are confused by the process, even if
they've been doing it for a short time or a long time.
It can be really hard to establish an actual process and a plan for this stuff because
good content marketing has so many pieces to it.
We have to worry about SEO keywords.
If we want to write a Google, then how do we send it to our list?
How do we create an email out of this blog?
How do we repurpose get the most mileage from our content?
So first of all, there are four stages to content, and in my all new product, the
Content Hacker Process Blueprint, I am sharing these four stages along with the
tools that you need to execute the tasks in the stages to move your content seamlessly
from all the way from idea to distributed and published on the platforms you want to be
on. So first of all, it's important to remember that content is not a one shot.
You cannot create content start to finish in a day.
If you do, your content is much more likely to be riddled with errors, not that good,
rushed and even inaccurate.
So what are the four stages of content?
Check out my content cake where I have established what these four stages are.
If you think about content like baking a cake, there are stages to that, right?
There is a process to baking that cake.
There's an ingredient list.
Content that is profitable is much the same.
The first layer of the content cake is your ideation.
This is the strategy behind each content piece.
Where do you pull the topic ideas from?
They should come from a few places customer interests, the questions, the obstacles, the
pain points of your customers.
Your own brand story can be a source of topics sales goals for the month,
announcements to make.
That could be your next email can even be a blog.
So those three general buckets can produce topics and then you want to map those topics
to keywords. If this is long form content, you're going to publish on your blog.
Then from there, once you have a topic and or keyword, you can move into the next stage,
which is the writing.
This should be done in multiple drafts.
Maybe you have to go interview an expert to get some material for your piece.
You want to have a stage in writing that is around editing as well because you want this
piece to go through several eyeballs.
I've had really amazing writers write a piece of content from start to finish.
No editor touched it, but they gave that piece multiple days to marinate.
So if you're doing it that way, make sure you give that piece of writing that one piece
of content a few days.
Next stage three is approval and publishing.
Sometimes you have to run content by different parties for approval.
So do that.
If that's once that's done, then you can move to publishing where you publish the
content and you get it out on your platform.
For us, typically that's publishing a blog on WordPress or getting a new page out also
on our WordPress site.
And then lastly, distribution and promotion.
This is your fourth and final stage.
It's almost like lighting the candles on top of a cake when you go to present it and
people go to surround that cake to participate, consume and enjoy So much like
that, you want your content to be distributed and promoted in the right places.
For us. For over ten years, we've kept that very simple because we know that our blogs
will rank later for a keyword.
We simply send the blog to our list, we email it out, and then we schedule tweets,
social media posts on LinkedIn, on Facebook, in our Facebook group, maybe even a LinkedIn
group where it's relevant.
And that's how we promote and amplify the content on social platforms.
But that's it. We keep it simple and we stay in the creation and the production phase all
the time. And typically we are 2 to 3 months ahead of our content publishing.
Now what does this actually look like?
What does an editorial calendar look like?
What does a system look like where you manage the writer and the assignment for that
writer? This is where you want my new product, the Content Hacker Process
Blueprint. We are packaging up for the first time.
Outside of my mentorship and my mentorship, I teach you the skills, strategy and systems
you need to grow sustainably through content.
Get to that seven figure business level mark without breaking.
So we grow sustainably by building systems.
We have a systems expert, a vetted consultant who has built some of these
systems for and with us, and we have put them into practice in our own business and
for our clients, a content hacker.
So for the first time, outside of the mentorship, I'm sharing my systems and you
get to put your hands on them.
Inside this process blueprint, you get our custom click up spaces where you can actually
swipe the space template, get yourself a click up account, sign up for the business
plan, which is as low as 12 bucks a month, swipe our template and put them in.
To use in your own click up space.
We have an automated content pipeline built where once you assign or create a task, it'll
auto assign to the writer and it'll show up in your content library.
All of this is ran inside a click up, which we have found to be one of the most
intuitive, one of the most advanced platforms for running content tasks and
managing your content.
So instead of just emailing out the random assignment or putting it together with Scotch
tape and some third party system, you know, we've built a whole system for you.
All you have to do is sign up for click up and install it.
And we have accompanying video trainings inside of this blueprint.
So you're not lost wondering, how do I actually do this?
You can watch a step by step video that shows you exactly how.
So I want you to grab this product.
If a plan and a process for your content marketing is something you need, the Content
Hacker Process blueprint is set at a price that is unbelievably low.
If you were to go and hire a vetted consultant to build you a click up custom
space just for your content calendar, it would cost in the hundreds, if not thousands,
to build that space.
So now you can swipe ours instead, put it to good use.
And again, for the first time we're sharing it outside of our mentorship and outside of
our elite done for you content engine clients.
So you'll want to grab this blueprint while you can while we're sharing it in one place
outside of our services and our mentorship.
So go check it out. Link will be on the screen around here somewhere.
Go grab the process blueprint, put it to work, put it to use in your company to manage
your content much more effectively.
In that blueprint, we are demystifying tools like Air Table, Steam Rush, Keyword Finder,
so you can actually see where and how those fit into your process as well.
So the Process blueprint is a step by step guide on how to actually manage the
production of your content.
Following every single step that I take whenever I go to either come up with a new
topic or publish on the blog.
And because of this process, we stay more than a month in advance at all times on our
content. And that's what I hope for you to, is that you're finally out of the place of
panicking, trying to get something out, trying to wrangle all the pieces, and you
finally have a system and a process for your content.
So grab the process blueprint.
I hope it's super helpful to you.
My goal is to give you clarity in content marketing so it becomes easy, fun and of
course profitable because content marketing is.
Seth Godin once said, Content marketing is the only marketing left.
It's how you build trust and authority today.
It's how you rally people around you by creating expert lead content that they
identify with, resonate with, and they can trust.
So if that's you, that's what you want to do.
You're that brand, that founder, that marketer behind that kind of content.
You will want this process blueprint.
It will give you so much clarity and your next steps as well as a complete system if
you want it that we fill in, click up, you can swipe and use.
So I can't wait to see you on the other side of this process.
Blueprint. This is a new product.
We're going to keep it updated for you.
So when you buy it, you'll have access to everything at once.
You'll be able to put it into use right away, plug and play literally.
And I can't wait to see what you can do with it and see how your content becomes more
manageable. As always, I'm Julie McCoy, the founder of Content Hacker, and I hope that
you'll subscribe for more content like this on YouTube and I hope to see you on the other
side of the process.
Blueprint I can't wait to share it with you.