(futuristic music)
- I get that question a lot, why Sony?
I and, as many of the artists here,
I'm sure we've worked with
you name the manufacturers, we've worked with it.
- I think it's pretty well known
around the photo industry right now
that they're really pushing the boundaries
of what we think is possible.
- My favorite Sony product of all time
would have to be the Sony a7 II
because that was the very first camera
that it basically showed me that mirrorless cameras
could do everything that I was doing my older DSLR setup,
and do it at a lower price
and do it at a smaller size, lighter weight,
and give me all these benefits and features
that I've been wanting,
but I didn't even know I wanted them.
- The electronic viewfinder,
it's put the digital in digital.
Why should I look through a viewfinder
that doesn't look anything like my photo is gonna look?
Why should I not look through a viewfinder
that's gonna show me the photo that I'm about to click
when I take it?
- That gives me the ability to be able to use
focus magnification to check
and make sure that my subject is completely in focus.
Using a feature like focus peaking as well.
I can upload straight from my camera to my phone
using the wifi that's built in.
Those are the features that I show people all the time,
and they're like,
"Wow, I didn't even know that I missed this."
- There's so many features.
Direct manual focus and focus peaking
and the high ISO sensitivity on the a7S II,
but the reality is, it's about the size.
- I was just tired of carrying that heavy equipment.
- I think that cameras started to get really big
and really bulky, and I don't know about anybody else,
but I would shoot at a 12-hour wedding
and then have to ice my wrists because they hurt so bad.
- I say that and some people like,
"Oh, you know, the lenses are big.
"It doesn't make a lot of difference." Etc.
And then I hand it to them.
They're like, "Oh."
- I just came off the hunting campaign
and everyone else is using ginormous cameras,
and I have this little stuff.
- It's smaller, it's lighter, it's more responsive,
it's better in low light.
- I'm usually in the middle of nowhere,
I'm carrying all the stuff myself,
and the difference between what I used to own
weight-wise before I came over to Sony
and these mirrorless cameras, absolutely phenomenal.
Phenomenal difference.
- I got really, really injured in Iraq,
and almost had my leg blown off
and I've had my knee reconstructed a few times.
I've lost all the nerves on the right side of my body.
Part of the reason I worked out
is so that my body won't fall apart.
And the idea that I can still go trekking
and climb a mountain and have four cameras
and six lenses that actually fit into a backpack
along with everything else that I need
when I'm trekking is insane.
- When I think about my equipment,
my Sony kit, it's so compact,
and it's so versatile, and I can do almost anything with it.
And I know that when other professionals see me
working in the field, they're very surprised always.
- What I love about mirrorless
and the Sony systems specifically,
is I can configure it as small as I want.
I can get a camera like the RX1R II,
which is peerless in its size and quality.
Or I can take my a7R II and put the 70-200 GM
and have this nice system to shoot sports with.
- You don't need a big hockey puck,
kind of big massive thing to make beautiful pictures.
You can get it out
of the sleek, small, light weight equipment.
- You can make just tremendous images.
You have incredible, dynamic range.
And that's the whole point of why we do this,
to reproduce something.
We trek to a place that you can't get to easily,
but you're able to do it with this gear
because it's light weight.
That's amazing, and to me that's important.
- I don't want to have a big camera
and huge lens that draws attention to me
because it changes the situation.
- I think the sensor in the a7R II
is the best sensor in the world.
I will put that up against absolutely any camera.
- A few years ago I switched to Sony
because I just love the way the files look.
There's terrific, dynamic range.
The colors look great.
- The Sony body is currently,
you know, you can put in an adapter on them
and you can use almost any lens on the camera,
to me is such an amazing technological feat.
- Sony gets it.
But what does 'get it' mean to me?
'Get it' means it's innovation,
it's doing something different.
- Look at who's doing the most work.
Who's releasing cameras.
Who's really listening to customers.
Where the engineers are.
- They're this huge company,
but they're really responsive to what the market
is asking for.
- Things seem a lot more stale in the rest of the industry,
so I think for photographers thinking about
coming over to Sony,
know that it's never going to be a dull moment.
- It's pretty obvious that Sony is putting a lot
of effort into the research and development.
- They're listening to the kind of lenses
that people want.
They're nimble.
- Every year they come out with a couple different cameras,
and you're just like, wow, I can't believe
that they were able to do this.
- That's the number one thing I tell people.
I'm like, when you take one of these cameras
out in the field, and you feel the difference,
and you see the weight difference,
and you feel how much more natural it is to shoot,
it won't take you long
to start thinking about switching over.