TY.O is the third studio album by British record producer and recording
artist Taio Cruz. Taking a more electronic music sound than his previous
releases, TY.O was released in December 2011 by Universal Island Records but for
reasons unknown to Cruz, its British and American release were held off. Instead,
a year after its original release, an extended play version of the album
titled The Fast Hits was released in the UK on 16 December 2012.
TY.O features a range of top-twenty and top-thirty singles including "Hangover",
"Troublemaker", "There She Goes", the limited release "World in Our Hands" and
"Fast Car" which features on the Special Edition and Fast Hits versions of the
album. The album itself reached top-twenty in Switzerland and top-thirty
in Germany, considerably less successful than Cruz's previous albums.
Background Cruz began recording his third studio
album in late 2010, where he rumoured that he would be exploring other musical
genres for the album, including dubstep and rock anthems. In March 2011, Cruz
premiered an all-new song, entitled "Telling the World", which was
co-written by himself and Alan Kasiyre for the Rio soundtrack. The track was
not featured on any of Cruz's prior studio albums. On 23 May 2011, Cruz
received his first Billboard Music Award in the United States, and announced live
on stage that his third album would be released in the fourth quarter of 2011,
and would be entitled Black and Leather. In June 2011, Cruz released the
collaborative single "Little Bad Girl", with French DJ David Guetta and American
rapper Ludacris. The song was relatively successful, reaching top-ten in charts
around the world. In an interview, Cruz promised a "fun" and "energetic" album.
The album's title was later changed to TY.O as Cruz believed in would help
those who mispronounced his name. A year later in June 2012, Cruz
confirmed he was unsure of when TY.O would be released in the UK or US,
commenting that it was a "big label decision" and out of his hands. Speaking
on how TY.O differs from previous album Rockstarr, Cruz told Digital Spy,
"Rokstarr had a lot more rockier songs on it, apart from the singles. This
album is a lot more electro-driven." On 30 September 2014, the album was
finally released to American digital markets.
Critical reception Dave Rosin of Bestfan gave the album the
following positive review: "British star Taio Cruz is back with his third album,
TY.O, which in just the space of eleven tracks, has tried to create one of the
most sensational albums of the year. Cruz has now established himself as one
of the world's most sought after writers and producers, as well as a genuine
international superstar artist in his own right. The scorching lead single
from the album, "Hangover", features the vocal talent of Flo Rida, whilst the
second single, "Troublemaker", is an amazing solo effort. "Troublemaker" is a
fantastic song from start to finish - it will make you want to dance. It’s catchy
rhythm is able to give a hint what the whole album really offers its listeners.
The song, produced by Dr. Luke, is based on a trip to the world’s greatest party
island. Other artist collaborations include Pitbull on "There She Goes", as
well as Ludacris and David Guetta on "Little Bad Girl"."
Singles "Hangover" was chosen as the album's
lead single in Australia, Germany and the United States, where it was released
on 4 October 2011, and as the album's second single in the United Kingdom,
where it was released on 4 March 2012. The song features vocals from American
rapper Flo Rida and peaked at number 27 on the UK Singles Chart.
"Troublemaker" was chosen as the album's second single in Australia and Germany,
where it was released on 11 November 2011, and as the album's lead single in
the UK, where it was released on 1 January 2012. The track peaked at number
3 on the UK Singles Chart, number 10 on the ARIA Singles Chart, and number 6 on
the German Singles Chart. "There She Goes" was chosen as the
album's third single in Germany and the UK, being released on 20 April 2012 in
Germany and on 25 June 2012 in the UK. The track features vocals from American
rapper Pitbull. The track peaked at number 12 on the UK Singles Chart,
number 5 on the German Singles Chart and number 40 on the Irish Singles Chart.
"World in Our Hands" was chosen as the album's fourth single in Germany, and
was released on 27 July 2012. The song serves as the official single for German
television station ZDF's coverage of the 2012 Summer Olympics in London. The
music video features footage from the 2008 games in Beijing, intertwined with
performance footage of Cruz. "Fast Car", officially impacted American
mainstream radio on 14 August 2012. It features on the UK extended play version
of the album, The Fast Hits and on the German Special Edition.
Track listing The Fast Hits EP
In the UK, TY.O was not released, instead some of the songs from the album
were released as The Fast Hits, as an extended play on 16 December 2012. The
EP features Cruz's 2010 single "Dynamite" plus singles "Fast Car",
"Troublemaker", "Hangover" and "There She Goes". It also features four other
songs: "World in Our Hands", two remixes of "Fast Car" and one remix of
"Dynamite". Charts
= Year-end charts= Release history
References