[MUSIC PLAYING]
[APPLAUSE]
NEAL MOHAN: Welcome to Brandcast, everyone.
[CHEERS AND APPLAUSE]
Today, in a world where they can watch anything,
the world watches YouTube.
Tonight, I want to highlight two massive shifts in the creation
and consumption of content.
The universe of creators is growing every day.
Creation is now mobile, based on participation,
and it's no longer just about one kind of video format.
And the final shift we're seeing in creation
will change the landscape for years to come.
As you know, generative AI is at an inflection point.
Our teams are already using AI to get your ads in front
of the right audiences, to improve measurement,
or to flip a creative to reach viewers
wherever they're watching, from shorts to the living room.
But this is really just the beginning.
Simply put, AI will transform the way that we make videos.
We're also seeing a seismic shift in the way
that people consume content.
We're reaching more than 150 million people on connected TV
screens in the US.
Viewers have come to love the interactivity of YouTube.
And we're bringing the whole YouTube experience
to the big screen.
And now, it's my pleasure to hand it over to our creators.
They really are the heart of YouTube.
[CHEERS AND APPLAUSE]
MICHELLE KHARE: Viewers have said
if they could only watch one service for an entire year,
the platform they would choose the most is YouTube.
No matter what viewers are into or how deep
they want to go into any topic, YouTube's
amazing creators and content have them covered.
Let's start with music.
What else are viewers watching on YouTube?
Gaming.
AMELIA DIMOLDENBERG: My show is part
of a larger category of conversational content
that is unique to YouTube.
I think the reason my show works is
because it's not an interview.
It's a date.
[CHEERS AND APPLAUSE]
GUNNAR DEATHERAGE: We are fashion and beauty creators.
And, yes, we are here to make major styles at Brandcast.
ALLYIAH GAINER: The fashion community
embraces YouTube more and more because they
know and understand that it is where trends are born.
GUNNAR DEATHERAGE: I actually competed as a designer
on a reality TV show.
But I didn't truly find my audience
until I joined the YouTube community.
[APPLAUSE]
DEESTROYING: Let's zoom in on one of the biggest
audiences in sports, the NFL.
[CHEERS AND APPLAUSE]
Please help me welcome the commissioner
of the National Football League, Mr. Roger Goodell.
ROGER GOODELL: Bringing NFL Sunday Ticket to the platform
is just the beginning.
We couldn't be more excited about growing
the culture of football right here on YouTube.
MARY ELLEN COE: No one does sports better than YouTube.
We give you access to all the content that fans love.
With live and On Demand and across league
partnerships, the NFL, the NBA, and more,
YouTube helps you reach fans wherever they're watching.
[APPLAUSE]
COLIN ROSENBLUM: There is truly so
much incredible creative work in advertising
represented across YouTube.
But it's important to remember that it's
the great creative that moves people and businesses.
[APPLAUSE]
SEAN DOWNEY: You can build your brand here.
From the massive growth on shorts to the now 150 million
people who watch YouTube on their TV screens,
people choose YouTube every day on every screen
and for every format.
I'm excited to share two advancements in our streaming
offering.
We're bringing 30-second non-skips to YouTube Select.
Next, we're bringing new pause experiences to CTV.
[APPLAUSE]
The world is experiencing the next big platform
shift with AI.
And Google isn't just ready for the AI shift.
This shift is powered by our technology and innovations.
If you have an objective, we can solve it on YouTube.
Google AI can also meaningfully help scale
and multiply one of the most critical drivers of ROI,
your creativity.
We've seen that YouTube works, and we've seen it at scale.
When it comes to ROI, YouTube outperforms
TV and online video, full stop.
[APPLAUSE]
DIANA HAUSSLING: YouTube has been my partner not only
in building brands but fueling their growth because YouTube
innervates alongside us.
Together, we're building a new modern marketing playbook.
And we're doing it in a measurable way
that drives results.
We're reevaluating our video strategy
and have doubled our spend on YouTube.
SAMIR CHAUDRY: So a quick conclusion from us--
YouTube works.
[CHEERS AND APPLAUSE]
JACOB COLLIER: Thank you again, and good night.
[MUSIC PLAYING]