So you want an instant health check on
your YouTube channel, you want to know
how it's performing over the last month,
what are your best videos, where can you
optimize your metadata and how you can
take actions immediately to improve your
content. Let's call it channel audits and
let's do this right now. Hello folks
welcome back to with vidIQ, my name
is Rob, if this is your first time here
we are the YouTube tool and YouTube
channel that aims help you get more
views in less time, grow your own channel,
and make an impact with your audience.
Today's video is all about a brand
new vidIQ tool, if you haven't already
downloaded the Chrome extension, a link
is in the description, it is free to
download and this tool is gonna
revolutionize the way you review your
channel. It is called channel audits and
you will find it on the left-hand-side
YouTube navigation bar, below some of our
pre-existing tools and when you click on
it it's going to look a little like this.
Before we jump into the devil of these
details, a couple of ground rules.
This tool always audits your own channel,
it doesn't audit other channels if you're
watching their video so you can be safe
in a knowledge that this private data
remains your data. On the tool itself you
can mouse over some of your analytics to
give you more information for example if
I mouse over subscribers gained it will
show me the subscriber growth last month
versus this month as a comparison. You
have little information icons here for
tool tips which you can mouse over for
more information and all of these panels
are clickable in some fashion. For
example if I click on subscribers here
this will link me to subscribers
gained from all of my videos on YouTube
so this is going into YouTube analytics.
Some of the clickable cards will take us
to screens where it will require a pro
upgrade so if I go it to end screens at
the bottom here it will show me the
first couple as a free user and then
more information for pro users and we'll
get onto that in a little more detail
later on. The channel audit tool then. It's
17 metrics broken up into four different
sections.
At the top we have the channel snapshot
showing you a comparison of your views,
subscribers and watch time over the
last month. As we can see here we have
some issues with views and watch time
that are down.
Maybe that's because we produced less
videos or less people are watching our
content but those that do are
subscribing to our content on a more
regular basis. As we've said already you
can mouse over each of these metrics to
get the specific comparison for each and
click on these panels. For example if I
click on views this will show a
comparison graph via the YouTube
analytics for views for last month and
the previous month so you can get a
clear indication there of what's
happening on our channel. So we're
merging vidIQ tools here with YouTube
analytics. Now we get on to a really
exciting section of the channel audit
tool and that is content to double
down on. Whether you made the video 3
weeks ago or 3 months ago this section
will tell you what videos on your
channel are performing well right now and
what you should perhaps follow up on
with more content. It's done by video
velocity, what videos are trending right
now, views per hour.
Also total watch time, a really
imperative metric on YouTube for
promoting your content via impressions
and click-through rates which we've done
videos on in the past, and also
subscribers gained from a video. So what
these metrics are telling us here from
the channel is that we have
certain videos that perform well in
terms of minutes watched but we have
other videos that perform well in
building an audience over a longer
period of time. For example on
subscribers where we've gained 164
subscribers from how to get 1,000
subscribers on YouTube. That influenced
me directly to produce a new video which
is how to get 100 subscribers on YouTube
so this is a really interesting tool to
find out, maybe the videos you produced
a long time ago and have kind of
forgotten about, just how valuable they
are to your community. Now, as we said
earlier, the data doesn't stop here. Each
of these sections is clickable. If I
click on views per hour that would take
me to the real
analytics on YouTube. If I click total
watch time that will list all the videos
in order of watch time. We see three from
the channel audit tool but we can see all
of them from the YouTube analytics here.
And as we've seen earlier, we can do the
same thing with subscribers. I can find out
which videos are gaining the most
subscribers. The channel audit shows three
but it links through to YouTube
analytics where it shows you of the
entire list over the last 30 days. And
finally this section here, top search
terms, shows you where views are
coming from for searches. Obviously we
rank well for vidIQ but it's
interesting to note here that we do well
on sub4sub and on
monetization topics such as 4000
hours of watch time and 1000 subscribers. If
I click on any of these it will show me
where the audience is coming from for
each of these search terms as we can see
down here so plenty more to look at
beyond the channel audit tool itself. So
far what we've shown you is YouTube
data that can help steer you in the
right direction with future content but
what about your content that's already
out there on YouTube? Is there any way we
can optimize that instantly? This is
where we come to the next two
sections: average metrics over the last
30 days and items to improve on. The
first section is all about optimizing
your metadata, titles, descriptions, tags
playlists, and search engine optimization.
It's all done through averages so if we
look at the first panel here
this is the average title length for the
videos we've made over the last 30 days
and it comes in at 53 which is a good
target. You can mouse over the
information icon give you a more thorough
breakdown of what we think are the
optimal sizes for titles and
descriptions and we say the maximum
length should be around about 60 because
once you get beyond 60 it cuts off a
title on previews and gets a little
wordy. Now here's the magic trick. If you
tap on the title length panel it
shows you a breakdown of all the titles
you've made for videos over the last 30
days and, as you can see, while we're
doing pretty well, there are some that
are not quite perfect here. We've got one
which has 72 characters that may be too
long and another one here which is just
a fraction over the title length. Now
what makes this tool really powerful is
that we can click on the edit button here
that takes us directly to the video info
page where we can adjust that title if
we want to: how cool is that? Now if
you're a vidIQ basic/free user this
is the screen you will see when you look
at actionable items. You will see two
videos from the total list, PRO and BOOST
users have full access to the
entire channel audit tool. And one more
navigation point here, if you want to go
back to the channel audits page then
click the Go back button in the top left-hand
corner here. You can use the channel
audit tool as a hub for actionable items
take this as an example. If I click on
actionable SEO score we've mostly done a
good job but there's two videos at the
top here which definitely require
attention in terms of tags, titles and
descriptions. If we look at end screens
this is YouTube blasphemy. I forgot to
put end screens on some of my videos. I
need to fix that immediately. There's no
excuse for not directing your audience
to more of your content at the end of
videos and finally here, videos not added
to playlists. Again you should be adding
all of your videos to some playlists. Why
haven't I done this? For these videos
this tool allows me to fix that almost
insantly. The final at section here,
posting schedule, if you click on this it
does a funky little YouTube analytic
where it overlays watch time with videos
published so you can see how the
publishing of videos effects your watch
time and this can all be done from via
channel audit tool. Alright stop what
you're doing, click on that channel audit
button right now, let it do its thing and
then let us know in the comments below
where it thinks you need to improve
most. That could be shorter titles,
longer descriptions, more tags, videos in
playlists... when you use thw channel audit
tool you're gonna have a OH-MY-GOD-HOW
DID-I-EVEN-LIVE-WITHOUT-THIS-TOOL moment.
It tells you everything you were doing
wrong in 20 seconds while you've been
fumbling around in the dark for months.
And, of course, use the top section to
help find out where you're doing things
right and create more content.
Now we think the channel audit tool is the
start of something enormous. This is
version 1 and we want to improve it with
later versions so if you want to have
your input in what should be in the
next version of channel audit, let us
know in the comments below. We've also
gone even more granular with audits
recently. The video optimization
checklist tool shows you 15 different
metrics where you can improve on
specific videos. There is a tutorial right
there now and there's also another
tutorial on another amazing vid IQ tool
down here as well. Enjoy the rest of your
video making day and we'll see you all
again soon. Bye for now.