In Hong Kong,
if you want to go out,
your options are usually a nightclub or a lounge
that’s playing the same EDM and pop music.
House parties are rare
because you’re probably living in a tiny apartment
that can only fit four people,
and your neighbor, who is literally a wall away,
could call the cops on you.
But in Hong Kong,
you can get something close to a house party with your homies
in an event thrown by these three guys,
who organize parties everywhere, even at restaurants.
As the underground music scene continues to grow in China,
parties are giving young locals a chance to see what’s hot.
They also give budding DJs like Yeti Out
an opportunity to make their mark on the scene.
By utilizing social media platforms in China,
and getting creative with party spaces in Hong Kong,
these three guys have stood out as street icons
for the past nine years.
Scaling up can be both exciting and challenging.
With the tagline of bridging East and West,
the team has brought foreign talent like FKJ,
Jay Prince, and Cozyboyz to perform in China
and the rest of Asia.
Yeti Out has grown from throwing underground parties
where nobody showed up.
to working with global brands like
Coach and Under Armour.
But they still remain connected to their spiritual home,
Hong Kong.
Recently, they collaborated with Tsui Wah,
a local 24-hour cha chaan teng chain
and a favorite haunt of late-night partygoers.