you probably see a tiny little gorilla
figurine
i see
harambe
someone who must be protected at all
costs
which leads me to today's topic
tick tock
a beautiful segway am i right as of last
month tick tock beat out youtube for
average watch time in the us and the uk
so if you've been thinking about adding
tick tock to your business for social
media marketing the time to do it is now
if not for me
for harambe especially if you're
interested in capturing the attention of
the gen z audience what's up it's jamal
from hubspot in this video i'm going to
show you how to get your business on
tiktok today so you can start to grow
your audience with all the tools and
techniques already being used by some of
the biggest brands if you want to learn
more about the current state of social
media marketing download hubspot's free
social media trends 2021 report the link
is in the description and while you're
there be sure to subscribe to this
channel and ring that notification bell
even if you don't have tiktok on your
phone you've definitely felt its impact
from the mel crate challenge
to that guy on a skateboard drinking
cranberry juice while fleetwood mac is
playing many of the biggest viral
moments of the past few years got going
on tick tock no wonder tick tock was the
world's most downloaded app in 2020
beating out both facebook and instagram
and it remains in the number one spot
with 2.6 billion downloads since it
launched in 2016. so if you haven't
already it's time to download tiktok and
start using it for your business where
to begin well first you need to properly
set up your profile start by going to
manage your account in settings and
select switch to business account this
gives you access to specialized features
like enhanced metrics a business content
guide and music approved for commercial
use when setting up your profile photo
and bio there isn't much of a difference
from other social media accounts use
text emojis and hashtags to briefly
describe your business ticktock also
lets you include one url in your bio
just like instagram that space should be
your homepage or use link tree if you
need multiple links tiktok also lets you
link your profile to your instagram or
youtube account with a separate cta
right next to the bright red follow
button that
is some premium real estate
and it's kind of a flex on tick tock's
part they're basically just like go on
leave our platform
they already know they know we love it
so now you're all set and ready to start
tick-tocking but what are you gonna post
like all social media you don't just
want to start posting willy-nilly tiktok
is a video first platform which means
you need a content strategy for creating
a steady stream of attention grabbing
clips
like any marketing strategy you want to
start with considering your user
profiles some content might work great
for tick tock as a platform but does it
connect to your audience at the same
time you need to make content that
performs well on tiktok so spend some
time researching what other businesses
in your category do to earn followers
engagement and if you take nothing else
away from this video please do not be
cringy there are so many brands that
think that they get it and they don't
get it just you know maybe ask young
people a little bit what they do you
know i'm saying look at what young
people do you know tick tock makes this
easy with their video showcase tool
which lets you flip through the top
brand videos in terms of number of likes
and levels of engagement as well as the
most liked videos from all creators this
is a good starting point but you'll want
to do some deeper research into your
immediate competitors to really get a
sense of what's possible once you have
some ideas as to what kind of content
you want to make start creating a
calendar it's generally recommended that
brands post on tick tock one to three
times a day to maximize engagement this
can seem like a lot but remember that
not all your tick tocks have to be award
award-winning masterpieces
and i know this because i
tried to do that myself
sundance hasn't called me unfortunately
out of all the social media platforms
out there tic tac is the most casual
meaning you can post authentic moments
from your business without turning every
15 second video clip into a major
production according to tiktok's own
research the number one reason users
report going to tick tock is to lift
their spirits so keep things light and
entertaining want to see a good example
this tick tock from chipotle is nothing
more than a smartphone video of someone
dipping their quesadilla in guacamole
while song sings about dipping a
quesadilla in guacamole
that's it
that's the whole thing doesn't need to
get more sophisticated than that
literally people eat this stuff up
you know they're gonna get
puns yeah one of the fundamentals of
tick tock is the way it lets users play
music over their videos for that reason
dance trends or other music-based
content dominate the platform if you
want to talk about dance trends
listen you know
yeah there you go
you know who you gotta hit up
uh somebody else i don't know what i'm
doing as a brand you're required to use
music from the app's commercial use
library of pre-cleared songs otherwise
your post could end up being taken down
or worse you could actually end up being
sued for copyright infringement if your
brand just has to be part of the tick
tock music trend it's up to you to
license the song directly from the owner
then safe list it with tick tock this is
legally required even if you're working
with influencers whose creator accounts
don't have the same limitations as a
business account but before you put in
tons of effort licensing the hottest
tracks independent research tells us
that 65 of tick talkers prefer content
from brands that feature original sounds
if you need help creating these sounds
tick tock has partnered with several
music distributors and production
companies that can help you create or
discover your own catchy tunes optimized
for tick tock keep in mind that while
it's great to participate in existing
tick tock trends to gain likes and views
the gold standard for a brand on tick
tock is to create a trend of your own
converse did this to promote its london
fashion week activation by encouraging
other london tick-tockers to express
themselves creatively using a pair of
all-stars as their canvas and it used
one of tick-tock's branded hashtag
challenges plus a media package to
promote the campaign with a discover
page banner campaign hashtag and music
page recommendation there was also a
seamless shoppable experience to boost
sales and the brand commissioned some of
the most popular artists on tiktok to
kickstart the campaign with their own
all-star designs influencers are a huge
deal on tick tock so you'll probably
want to use them at some point for your
brand i
am not available though but thanks for
asking using influencers doesn't have to
mean hiring someone with millions of
followers if you spend time following
your brand's niche on tiktok you'll see
plenty of micro influencers or potential
influencers who you can reach out to
directly and get them talking about your
business for help with that process
download hubspot's free influencer
marketing guide from the link in the
description finally if you're going to
maintain a steady stream of relatable
participatory and niche specific content
on tick tock you're going to need the
same tools the pros use fanbytes is a
great app for finding influencers in the
coveted 13 to 21 year old range to use
in your tiktok campaigns and i'm sure
you're thinking really jamal 13 year
olds that's who we're gonna have push
our products and our campaigns and our
brands yes they are powerful more
powerful than you could ever realize via
maker is a video editing tool made by
the owners of tick tock to really
upgrade your clips trentalk offers
ai-powered analytics to help predict
what's going to become a tick-tock trend
exalite is designed to help optimize
your own content to maximize engagement
and story clash offers monitoring so you
can discover where ticktalkers are
talking about things relevant to your
brand and like all social media it's
important to interact with other users
by commenting on things in a proactive
and non-spammy way some of these are
free apps for your phone while others
are paid services but they're all worth
it to help you make the most of your
tik-tok marketing efforts after all it's
not every day that a new app comes
around and takes over the entire
internet i would know i tried with jamba
it didn't work to learn how to succeed
on all your social media platforms you
can sign up for hubspot academy's free
online social media certification using
the link below
and don't forget to like this video on
your way to class now if you'll excuse
me
harambe and i have some trends to start
all right they're not going to start
themselves we want to be the first ones
to do it you already know how this game
works all right
until then
i'll see you next time
now if you'll excuse me
harambe
i let you down literally