digitalization is a new revolution in the entire world where every sector is going digital and
comfort and digital savvy customers are getting an experience to explore the world just by a single
tap call it the leading food industry like zamato swiggy and much more taxi industry like uber ola
and much more home services like urban company and much more e-commerce like amazon flipkart and
whatnot every industry is touching the digital ground and have changed the customer experience
and comfort level where every high class service is available by just a tap sitting at your home
then why not banking can banking be accessed on the same note well this is the fact that triggered
the founder of jupiter with jitendra gupta hi guys and welcome back to our channel in today's
world we are discussing the revolutionary startup business model jupiter which recently raised 86
million u.s dollars from investors in its series c around the valuation about 711 million u.s dollars
so let's find out what's the model of jupiter and the reason behind its success the founder jeter
gupta is no stranger to financial sector he has built revolutionary projects in the same sector
founder of citrus pay then naspers in 2016 and served as the md of failure and created
later payback named as lazy and then comes jupiter in august 2019 as a neo-banking platform that aims
at revolutionizing the banking system with creating transparent relationship with their
customers so without wasting let's get into what is jupiter need banking that keeps pace with you
open a fully free digital bank account and revamp the way eubank is what jupiter says
going on to some facts first jupiter started in the year 2019 in mumbai maharashtra india it is a
fintech based app on new banking system meaning digital banking without a physical bank grant
holding a valuation of 710 million u.s dollars with total funding of 155 million us dollars
by december 2021 well the numbers make it clear how well the idea has been performing so
what makes jupiter unique from other banks well jupiter can be understood as a new way of banking
with no physical branch and banks and with unique features like zero balance account zero hidden
fees zero debit card fees totally digital and self-control user experience no need to visit bank
because all facilities are just at the tip of your finger straight from the first step of creating
your bank account and much more the amount that you hold in your jupiter account can be easily
withdrawn from any local atm in your locality jupiter is also considered as one of the most
fastest payment app based on upi talking about the new banking the global new banking market
is expected to grow 394.6 billion us dollars by the year 2026 according to xeon market research
so how did jupiter start the thought of jupiter came to the ceo mr jitendra gupta who aimed at
building a mobile first experience for all the indians his plan of building a cost-effective
and bright digital banking space for india eventually was materialized in the form of
jupiter with the help of which younger generation would be able to manage their money well the new
banking company is named jupiter because they aim at becoming the biggest financial service company
in india talking about the business model jupiter serves as a digital banking company
which offers a wide range of exciting facilities and helps and satisfy the growing demands of
young and old india growing banking digitally they aim to provide all service on customers tip with
a user friendly experience the business model of this company is based on uk digital mobile
only bank where all services are provided by mobile jupiter follows good strategies to attract
more and more of customers like discounting strategy where jupiter gives discount and payback
to their customers with which they can retain and acquire their customer base like use jupiter debit
card and get one percent cashback where they have partners with many businesses like zumato swiggy
and etc content marketing where they teach their users about a new digital banking in the form of
various articles and blogs and at the end create lead and contact the customers on the same social
media marketing social media is a new game where every customer spends maximum time and similarly
for jupiter it is one way to get into the user's eye where they already have three lakh active
users they tie up with different influencers and general people to create content which gives them
the real customers whereas summing it up jupiter can be seen as a new revolution to banking sectors
that aims at providing comfort to the banking service and get all that on your single tab well
we at code rule labs have always stood strong in helping entrepreneurs in starting
any type of business online we are open for unique ideas with a highly customizable
white label solution so if you are a budding entrepreneur who is looking to step into a printed
market food market delivery service taxi service and much more feel free to contact coldbrew labs
for best district solution with this we come to the end of this video we will be back with
more videos related to the business world till then you take care and keep bringing new ideas