- If you think you're in a competitive niche,
and the SEO strategies that I'm sharing won't work for you,
think again.
What d'you think is the most competitive niche out there?
It's SEO.
I'm competing with other SEOs who know exactly what I know.
But check this out,
I'm ranking for over 477,000 keywords
and I'm getting over 2.2 million unique visitors per month.
And today, I'm going to share my exact formula that I use
to keep growing my website.
Hi everyone, I'm Neil Patel,
and today I'm going to break down the advanced SEO formula
that helped me rank for 477,000 keywords.
(gentle synth music)
Before we get started, make sure you subscribe,
and if you're on YouTube, once you subscribe,
click the Alert Notifications so that way,
when I go live, you'll get notified.
The first step that you need to take
if you want to rank for keywords is to focus on the pages
that drive revenue.
Product pages, service pages, and content pages.
A lot of people want to optimize
just for the sake of getting more traffic.
Ranking for more keywords that don't drive revenue
doesn't really matter.
So if you have, instead of goal tracking,
conversion tracking in your Google Outlooks,
make sure you do that now.
So, once you figure out the pages that drive your revenue,
the second step that you need to take
is to log into Google Search Console.
See what the keywords are
that are driving traffic to those pages.
See the keywords that aren't giving you a lot of clicks
but have a lot of impressions, right?
Look for keywords that have
less than a 5% clickthrough rate.
In other words, they're getting a lot of impressions
but very few people are clicking over
and going to your website.
I want you to export all those keywords into a CSV.
Then, once you export them, sort them by impression count
and click count.
Also, look at the rankings.
Look at the ones that aren't ranking as high.
Keywords that are in position one, two, and three,
sure, you may be able to improve them a little bit,
but they keywords that are in position seven, eight,
nine, and ten?
They're much more likely to provide an impact.
According to ClickFlow,
which optimizes title tags
on a daily basis through their software,
they found that through a research
of over five million title tags,
that if you're in position seven, eight, nine, or ten,
moving up a few spots doesn't do much of a difference.
But, if you can get those spots
from going from number seven or eight,
all the way up to number three or two,
you see a massive gain.
And that's why you want to identify those
and by exporting into a CSV file, you can see the ones
that are much more likely to give you that boost in traffic
versus the ones that won't do much for you.
The next step, I want you to take all those keywords
and then add it into your content.
Whether it's your title tag, your meta description,
you're adjusting your content to include those keywords.
If you don't do that, what you'll find is
your rankings won't go up much more.
And there's a few hacks that you can do
to increase your clicks, as well,
which then boosts your rankings.
For example, did you know that title tags
with question marks have more than a 10% increase
in clicks than title tags without a question mark?
And that's according to ClickFlow, again.
So, if you include things like that,
you'll get more clicks, you'll boost up your user signals,
and you can start ranking higher.
The next thing I want you to do
is head on over to Ubersuggest
and type in all the keywords that you rank for,
and you're going to have to do this one by one.
Now, once you head over to Ubersuggest
click on the Keyword Ideas report.
It'll show you all the long-tail variations
of that keyword
that also drive traffic and are popular.
It'll show you the CPC data
and all this is really important
because keywords with a higher CPC
typically will drive more conversions
and sales and leads.
So, once you have all those keywords,
what you want to do is readjust your content
and add them all back in.
Now, you don't want to just shove those keywords in,
you want to adjust your content and make sure it makes sense.
If it doesn't make sense for the user, it's not relevant,
don't add them in.
But think of it this way.
If you already rank for a head term, like dog food,
don't you think it's going to be really easy
to rank for terms like organic dog food,
dog food for small animals,
dog food with free shipping.
Once you rank for the head term,
Google will almost instantly rank you
for all these long-tail terms
assuming the content on your page is relevant,
and you should see the results within a 30-day period.
Once you adjust all these keywords
and add them within your text,
what you then want to do is then
go back to Google Search Console,
in their top bar, add in the URLs of all the pages
where you adjusted content
and have them re-index that page.
When you do that, what you'll find is
they'll index it faster
and you're much more likely to see the rankings increases
quicker than if you just waited for Google
to crawl the content on their own.
Now, the last tip I have for you is,
go back into Search Console,
see all the pages that have some traffic,
but very little traffic,
in other words most of the keywords
that they're ranking for are on page two or page three,
and what you'll want to do is
see what other pages on your site are very relevant
to that page that's ranking on page two or page three
for most of the terms
and see if you can interlink them together.
By interlinking your pages together,
the juice starts flowing,
and you'll find that it starts bringing up all your pages,
they start ranking higher
and as you start ranking higher, you're thinking,
hey, Neil, this is just increasing my rankings,
this isn't helping me rank for more keywords.
Well, once those keywords start ranking higher and higher,
you can go back and do the previous step
in which you take the keywords that are ranking higher,
put them back into Ubersuggest,
find all the long-tail variations,
and then boom, you adjust the page
to include those terms as well.
So if you follow all of that,
you'll notice that you're going to start ranking
for more and more keywords over time.
Best of all, you don't have to link building.
It's one of the simplest strategies that I have been using
and this is how I've grown my traffic
over the years.
Most people continue to write more and more new content.
I only write one blog article a week,
but my team adjusts 90 blog posts, per month, on our site.
That's how effective this strategy is.
It's more effective than writing new content.
If you need help getting more search traffic,
check out my ad agency, Neil Patel Digital,
and if you have any questions,
leave a comment below.
Make sure you subscribe to this channel and Like the video,
of course, share it with your friends.
Thank you for watching.