In this tutorial, we're gonna be talking about how to improve your deliverability within
Zoho marketing automation to make sure your emails are getting to the right place.
So let's login.
And I'll see you there.
Alright, now that we're logged in, let's go ahead and go over to the deliverability settings
in Zoho marketing automation.
So over here we have this deliverability heading.
And underneath that we have the Manage sender's domain authentication and imprint details.
So we should have gone through these first two, but we're going to touch on those very,
very quickly here.
Now, when we come to this page, it allows us to add in an address that our senders may
recognise, so instead of just having a very nondescript email like Zoho marketing, automation
campaign, 12134 five.com, or whatever it might be, you actually get to send it from a email
address that your users your contact lists may recognise.
So it would be coming from Kasey@clientric.co Instead of Zoho, marketing, automation, 121345,
etc, etc.
So that allows you to add in multiple different senders, you can add in group emails, you
can add in a bunch of different emails here that allows you to send from that address.
Now coming back to the main settings.
Here we see domain authentication, this is where you can go in add in your domain authentication
setup.
So if we click on this, it'll tell you exactly what to add where to add in your domain settings.
So make sure that you go through with that you can also learn more about setting up SPF
and DKIM records for your domain and why that's important.
Now, there's also a button over here on the left hand side that allows you to share this
information with your IT admin.
So you can click that and it will send an email to your IT administrator or anyone on
your IT team if you just want to plug in their email address there.
So that is an overview of that if we go back, we have the imprint details now imprint details
a little bit different because it is set up by for example, the German Telemedia Act,
or GDPR, or European law, etc, etc.
So this actually goes out with every newsletter when it gets sent.
And you have to include some information.
Ideally, you set this up so it is set up properly.
So your list knows that there is someone to try to contact them.
It's not just spam.
In general, I also believe that email inboxes will use this information to determine whether
something could be spam or not spam.
So making sure that you include your information here or just D selecting these gets rid of
these options, so that they don't show up.
So for example, you want to put in your authorised representative and leave email that would
be enough to make sure that this imprint contains the information you want to contain.
You can also change this to be commas, you can be pipes, or it can even be a new line,
you can see that change over here.
Now another thing I want to touch on before leaving you with this tutorial is that setting
up your deliverability settings is great.
But you also have to watch out what you have in your actual content.
Because if you have different pieces of HTML, it's more likely to be flagged as a newsletter
and not actually hit the direct inbox of the recipient.
And this is mainly because mailboxes have been able to implement such a high functioning
artificial intelligence to better predict what mail is spam and what is not.
So more likely than not the content that contains HTML.
And those other pieces are going to be expected to be newsletter.
So that's why they kind of go there, potentially even spam, it could be triggered as and it
really depends on the recipients mailbox.
So for example, Gmail and Outlook are usually pretty good.
If you have maybe more restrictive mailboxes, let's say a university mailbox, you've had
issues with those before going straight into spam.
So something you might want to watch out for.
And if you do have issues when it comes to deliverability, if you're noticing or maybe
you're just thinking that a lot of people aren't opening your your emails, when you
switch over from say, one of the other marketing automation tools like MailChimp, or Survey
Monkey, whatever it is, your deliverability is going down, you might want to invest in
using litmus.
Now litmus testing does allow you to test your content, your email on all devices on
all types of browsers.
And it gives you a really good idea of what kind of deliverability you should be expecting
with that kind of email and where it's going to be hitting.
And they'll give you some tips and pointers to be able to make sure that you update your
content to get to the right location get into the right inbox.
So that is a good thing to look at as well.
Here.
I'll show you just quickly litmus testing marketing automation.
And you'll see what I mean when this comes up.
So, Litmus here is an email marketing testing tool.
So you can come here, this is one way to use it.
Marketing automation does have a direct integration with it.
So you just need to talk with the Zoho support team and tell them that you want to purchase
some let Miss credits and then they'll give you access to litmus along with getting those
credits.
So make sure that you use that as well.
A lot of our clients have used that and have quite enjoyed being able to test their emails
before they go out.
So I'd really recommend checking this out and seeing if it's for you.
And I think that's all for this one.
If you have any more questions, please post them in the comments below and make sure that
you are subscribing to our channel as well and liking these videos if you do run into
any issues when it comes to deliverability as always, feel free to email us we are more
than happy to help out or post a question in the comments below.
We can always update this video and create more content around better deliverability
for your Marketing Automation campaigns and as always join our Instagram and Facebook
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We're building an awesome community and can't wait to have you there.
Bye for now.