how to do keyword research for merch by amazon in this video in order for you to have a successful
top selling product on merch by amazon you have to do the proper keyword research
they're called keywords on merch by amazon and then on other platforms they're called
tags right they're basically the same thing tags are seen by the public and the keywords
are hidden and only seen by the search engines which like you know on etsy they're more hidden uh
of the keywords and stuff like that and the tags are more visible like on redbubble sometimes there
should pop up on etsy too as well depending if they're messing with the algorithm or not keywords
and tags are the backbone of your design they go hand in hand you can have a really awesome design
and sucky keywords people will not see your design you will not get traffic you will not make sales
and vice versa you can have a horrible design and this is crazy how this works watch this you
can have a horrible design and good keywords and you can potentially make sales and that's
just the way it works i have created horrible designs where i'm just like dude who's buying
these types of designs and i just have really good keywords and the traffic just drives the
design and end up someone ends up buying it and at the end of the day it depends on the market like
you know the customer may like it and i may not think it's a good design but the customer thinks
it's a good design they're buying my design and i'm making the profit from that let them decide
if it's a good design or not how important are keywords keywords are important in order for
you to reach more people let's say you have solid keywords throughout your listing think about it as
one keyword can bring in 100 customers two good keywords can bring in another 200 customers right
because you're you're putting them all together and if you're reaching the right people they're
going to turn into convergence and if they turn into conversions right you make more sales
then you rank organically more which in return you get more volume okay more traffic to
your listing and then you make more money right it's a win-win situation the goal is to
help the algorithm find your customer and then if you do it that way you'll make more sales by
doing the proper keyword research you'll be able to rent closer to that front page and it doesn't
matter what platform you're on okay this applies to any platform when it comes to print on demand
follow this simple but effective step to find the best keywords one of the things that i
recommend if you're trying to design for a certain niche you're going to use the search bar okay on
that platform try to go into incognito mode if you can and then if you type in like cat lover
t-shirts right so you're trying to design for a certain product let's say for a t-shirt for
example you're gonna see other sellers on the platform putting keywords in their listings and
you want to spy on your competition to see exactly what they're doing to kind of get an idea
of what people are searching for on the platform to find a certain product right if you look at
the keyword the long tail keyword that they put together and look at the design right it goes
hand in hand this is a design if it's usually if it's ranking on the front page this is the design
that a customer wants and these are the long tails that the customer's searching on the platform and
the customer doesn't know about the long tail keywords all you do as a seller now choose the
right keywords now this can be something that can be very challenging for a lot of people but you
want to make sure that your keywords have a search volume okay and then once you get good at this
you can kind of stay ahead of your competition and understand like okay people are going to be
searching for this long tail keyword i'm going to put this in my listing be careful with going
into niches with too much competition at the very beginning but once you get a better understanding
of this and you get good at it it really doesn't matter okay but it does at the very beginning if
you want to start ranking and start making sales if you don't have an audience you want to focus on
low competition keywords that can help you make sales and rank faster on that front page because
if you have good keywords throughout your listing you'll rank on the front page automatically then
once you make that first sell you kind of hold that real estate on the front page because
now you really didn't have any competition but you have a design selling in that niche which in
the return the algorithm is pushing your design more targeting long tail keywords throughout
your listing is one of the most important things because you want to fit as much long tail keywords
in your listing as possible because you're going to get more traffic and then once you start to
make sales then you're gonna start to rank more and then you make even more sales like when the
holidays come around like q4 then you're gonna increase your traffic which in return hopefully
you'll make more sales and most of the time it does work out that way but this is something that
you have to understand and you have to get really good at and do not be lazy when it comes to this
so monitoring your competition can probably be something that you overlook but when it comes to
this you're going to see a lot of new trends that are populating and happening and stuff like that
because this is what your competition is doing they're staying on top of the trends
seeing what's going on paying attention to every little thing that's going on in the world
and they're seeing new trends and they're testing out new stuff and they're putting new designs up
in return they're making sales so you have to put a system in place for you to keep track of this
so you can make more sales and do the same exact thing because once you get this you know the
system in place for yourself learning about new trends and new new things that are happening in
the world this can help you increase your sales and stay ahead of your competition when it comes
to keyword tools i recommend you use keyword tools but at the very beginning use the search
bar on the platform get a better understanding of it this is so so powerful when it comes to
you know doing research on any platform okay the data is there they're giving it to you just
take that data apply it to your your listing and if you do this right here and understand
the keywords in your listing that's one step of staying ahead of your competition now when it
comes to tools just a heads up i'm going to have all my affiliate links down below for these tools
these are some of the favorite tools that i use when i do research the number one tool is merch
informer this tool is going to help you find you know new niche ideas and not only that it's going
to give you inspiration for these new niches okay because there's some of these some of these niches
are crazy and what people are buying on products it's pretty funny because some of these top
selling products are just simple text-based designs some of these top selling products
are really custom artwork right and it gets you to think once you have you know top selling designs
you want to invest into these niches to make more money if that means to hire an illustrator to help
you create these custom artwork or artists do so because you're investing into it and one niche can
make you know 10 to 30 40 50 000 a year if it's done correctly the number two tool that i use is
helium 10. when it comes to finding search volume and search phrases on amazon to see what customers
are searching finding keywords this is one of the best tools out there and i highly recommend it and
putting these two tools together can make a big impact on your business but when first starting
out like i said you use the search bar but when you put these two tools together it's a powerhouse
because when you're using helium 10 you're looking at the competition you're looking at this new
search phrases people are searching for on the on the platform and you apply these and put these
keywords into your listing create something really awesome get traction and make your first sale
pretty fast if you know what you're doing and if you guys want to see how i put together a
merch by amazon listing you guys want to watch this video right here thank you guys very much
for watching make sure you guys give this video a thumbs up if you got any value out of it peace