- Hey everyone this is Neil Patel here and I'm here
with Adam from Viewership. - Hey guys.
- Today we have another Q & A Thursday,
again if you have a comment or a question
and you want to answer it on a Q & A Thursday video,
leave a comment below and we may pick
it for next week's video.
So Adam what's this week's question?
- This is your best opportunity to get
your questions answered by Neil.
I'm reading every single one of your
comments so make sure you do that.
This is from Deon, and it says,
"Outstanding content Neil.
"Quick question though,
"How would one access Facebook Watch?"
- Facebook watch is available to everyone.
If you're on Facebook and you want to just
go watch videos, like Tom vs Time, it's amazing.
I don't know how many of you guys follow the
Super Bowl, his team lost. - It did.
- But you can go end up going and watching amazing content,
kinda like what you find on YouTube but on Facebook.
- Right
- If you want to leverage Facebook Watch and have
your own videos on there, yes you can submit them.
Eventually it will be open to everyone but right now
it's an application process in which you
have to apply to Facebook, get permission,
and they'll either select you of they won't.
But it's a great way to get out there.
What happens with these social networks is they
do whatever they can to crush your competitors.
For example, are you on Instagram a lot?
- Yeah
- Facebook wanted to crush Snapchat.
What feature did they add on Instragram?
- The story.
- That's right.
After they added stories to Instagram,
WhatsApp and even Facebook webbed to Snapchat.
- Out, I don't use Snapchat at all anymore.
- Some people still use it - Yeah I know
but Snapchat's growth died down, their stock died.
They're still around, they still make money
but their growth just got crushed by Facebook.
Facebook is now trying to go after YouTube.
YouTube has ever green video content
kinda like television shows.
They want the same thing on Facebook.
YouTube is one of the most popular social networks.
So Facebook is doing something in which,
hey we want more of this content.
If you submit it we'll be very favorable
in our algorithm in which we will give
it more views, more engagement.
We'll push it up to the top of people's news feeds.
This is when you want to start pushing out content
on Facebook or any social network.
The moment you see they're trying to compete
with someone else, and clobber them,
that's when you want to be like, oh okay,
they lack this kind of content, they want more of it.
Let's go and submit all that type of
content to this social network.
And right now, that's specifically video content.
Eventually, I believe, Facebook will start
getting into audio content, it's not there yet.
YouTube isn't really there yet with audio content either.
Everyone wants a visual, but podcasting is growing
so fast and Voice Search is going to be the new wave.
Although many of you guys don't care about it,
I can see when I write articles
on Voice Search or I do podcast episodes,
the listens or the readership is a lot lower on those,
but that is the future and you're going to
see these guys competing for that.
- We'll watch the analytics on this video and see
if it just died, as well. - There you go.
So what I would do if I were you guys is
if you're trying to get the most amount of views
on your videos, don't just submit it to YouTube.
Submit it to LinkedIn because they are lacking
video content and they are really pushing it hard.
And same with Facebook, go after Facebook Watch.
Try to get your videos in there.
You'll get a lot more views.
In addition to that, promote your
videos to your email list, promote them
to your other social profiles.
- Even Instagram.
- Yeah even Instagram. - Shorten them
That's right, that's the only problem
with Instagram, you can't do long videos.
What is it, two minute caps?
- 60 seconds
- Maybe they've changed it. - You can shorten them to
60 seconds and at the end
be like, hey go check out my YouTube or Facebook
for the rest of the video or you can end up
doing like five 60 second videos and then
eventually people will have to watch through all of them
to get the full story, or the quote on quote, full video.
- Right
- But again if you want to leverage Facebook Watch,
there's not much you need to know.
As long as they're the underdog, they will push whatever
they can to your videos to get you to
put your content on Facebook over YouTube.
Or what's probably going to happen is
you're going to be leveraging both.
They just want to take market share away.
When it comes to promotion, catchy headlines are good.
Make sure you're clear with your text
and the way you speak because they will
start looking at audio files and using the words
as key words to eventually figure out,
hey when people are doing searches,
what videos should be there.
Make sure with descriptions you always put long
descriptions or transcripts and all these options
will change as YouTube or Facebook Watch gets more
and more popular and as they develop it more,
but it's the basics, keys words, clear and tags,
mention the key words within your video
so we mention Facebook Watch
- Facebook Watch
- Many times, which means it's not only going
to rank on YouTube but if we're on Facebook Watch
we'll get more traffic there for those terms.
Transcripts, consider translating your videos
in multiple languages and doing subtitles.
We've been doing a lot of tests on this lately.
It's not competitive in other regions but majority
of the population in the world doesn't speak English,
so make sure you do that as well.
- Yep - And just follow those tips,
you'll do well.
If you have any more questions leave a comment below.
I'll be there to answer it.
If you have another question that you want answered
on another Q & A Thursday video,
leave a comment with the question.
Maybe we will consider it for next weeks,
hopefully we will and we look forward to helping you out.
Thank you very much for watching.
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