today we're going to continue the three-part miniseries and how to boost
your graphic design career online for free we're going to be looking at how to
use Instagram as a graphic designer and I'm going to be sharing with some
tips on utilizing Instagram for your graphic design career you'll find the
links to the first episode in this series in the description below and also
is going to be linked at the very end of this video
the first tip that I want to share about Instagram on your portfolio for graphic
design is that you should try and stand out and have a signature that runs
throughout your work it can be subtle or it can be very evident but if you have a
running theme throughout your work it would tie everything together nicely and
look very professional so here's my portfolio and Instagram and my new
uploads admittedly have not been following this trend as much I mean I do
use a lot of dark black colors as well as purples and Pink's but let's take a
look at my older posts in the past I used to shape template on all of my
design work and this helps because when people see a post they were
instinctively related to me I'm a portfolio of projects as humans were
drawn to patterns and we subconsciously seek them out so having a running theme
helps engage others into your graphic design work as I said I myself really do
need to work on in scramble early as well and tie everything together better
but I'm going to show you two examples of people who really have this technique
dialed so who's a great designer that I follow and you will see how his work has
a distinct style of vibrancy and boldness as well as the actual style of
the illustrations they presents as I mentioned yesterday's video he also
manages to show himself in a day to day life adding an element of humanity and
being more personal with his career the even lake on his picture of himself here
he has managed to tie into his style by using a deep reddish pink on the image I
really do love this portfolio and it demonstrates my point exactly
the last example my first point on how to boost your graphic design career
using Instagram is this account here skyline design you will notice right
away that it ran with the whole align our stroke design in style every single
post on this account is not only good quality design but it all ties together
with this style and a signature they use line and stroke styles in a very very
neat way on all of their work
again this is something I myself can work on and is daily uploading and daily
engagements you don't have to just upload an actual post every single day
you can simply upload a story to Instagram stories also good good way to
advertise and promote something in a tactful manner so let's take a look at a
few stories and how designers have used them so this first one here shows a
degree of the human element which is very important in this day and age of
social media the second person is also shown some behind-the-scenes footage of
a project they're working on and this is a great idea to engage with your
followers here a small behind-the-scenes work but also it shows the development
of a logo design which is always cool to see and there's some more human and
personal elements and lastly a type of commotion so just try and engage with
your followers on a regular basis and it does help you gain exposure and draw
more people into your work
lastly something I'd touched upon yesterday here I've gone into the logo
hashtag on Instagram at the very top of the screen the highest rated posts if we
look onto a few of these designs you're going to see how many hashtags are used
if this was Twitter not Instagram this would be shunned because most people
never use more than just three hashtags on a single post on Twitter Instagram is
different you can use up to 30 before you max out the hashtags but also it's
widely accepted and not seen as spamming so never be afraid to max out the
hashtag function on your graphic design portfolio work in Instagram so there
were some tips on using Instagram for your graphic design career tomorrow have
the final episode in this mini series and how to boost your grapplers and
career online for free leave a like and a comment if you're finding this content
useful I remember to subscribe for weekly graphic design uploads so until
next time Liz on your future today peace
you