- Subtitles, captions, auto captions, accurate captions,
it can all be very confusing.
Well, in this video, I'm gonna break it all down
and simplify it for you so you can take full advantage of it
in your videos and we'll do that right now.
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Hey, what's going on everyone?
I'm Brian White and welcome back to VideoZeus.
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Captions and subtitles differ from each other
in definition and purpose.
Now, captions are designed for viewers
who cannot hear the audio in a video,
whereas subtitles are designed for viewers
who can hear audio,
but do not understand the language being spoken.
Captions are basically English subtitles.
By adding foreign subtitles to your video content,
like on YouTube, will allow more viewers
to enjoy your content regardless of the language they speak.
When we talk about captioning,
we're talking about words appearing on screen
to assist the hard of hearing,
but also those who are watching video content without sound.
Now, this has all gotten to be
a little muddy in recent years,
due to the rise of video across social media platforms.
Whereas videos are increasingly being watched
on these platforms without the sound turned on,
thus increasing the need to caption videos
with text on screen.
In fact, nearly 85% of all video on Facebook
is viewed without the sound turned on.
So now that you understand the difference
between captions and subtitles,
I now want to educate you on the difference
between auto captioning versus accurate captioning.
Now by default, YouTube will auto caption
your uploaded videos into whatever language is native
to your country of origin.
Now, the fact that YouTube is doing this
and doing it for free of charge
makes you think about how important that is.
However, the auto captions are not always accurate
and depending on how you value your content
will help you decide
on whether to rely on auto captioning services
or using accurate captioning services.
Now, assuming you're uploading content
to YouTube or Facebook,
these auto captioning features will do it for you.
But if you're posting to other social media platforms,
you'll need a way to caption said content.
There are two services I trust when considering
what type of captioning is best for said content,
Kapwing or Rev.
Now using a service like Kapwing
allows you to use their auto captioning tool
to caption your video into on-screen text
or allowing you to download an SRT file
to upload along with your video
to certain social media platforms.
Now, similar to the YouTube captioning feature,
Kapwing's auto captioning tool
is all done through artificial intelligence.
And if you used either YouTube or Kapwing
for auto captioning, you'll know that overall,
it does decent job of including specific details
of what is being said inside your video content.
However, often with auto captioning,
you will find grammatical errors, misspelled words,
and jumbled sentences.
Each of these features Kapwing and YouTube
allow you to go in and correct the auto captions,
but that can take time and sort of defeats the purpose
of using auto captions in the first place,
which brings us back to how much you value your content
and how it's being displayed for the masses.
If you have captions on your videos,
but with noticeable grammatical errors,
then what does that say about you,
your brand, or your business to that viewer?
The only logical step in this process
is to manually caption your videos
to ensure all content is captioned accurately.
But who's got time for that? Not me.
And that's why you want to consider
using a service like Rev.com.
One of the most important aspects of what Rev provides
is they are accurately captioning your content,
meaning actually humans
are manually editing your captioned content versus AI.
By using Rev, you're ensuring that all captions
are grammatically correct, no misspellings,
and appropriately formatted sentences.
That's important.
All of which can lead up
to a fully credible piece of content
captioned accurately for viewership.
If you're not familiar with what Rev has to offer,
I welcome you to follow the link in the description below
to access a $10 off coupon,
which can be used by new users
for any of their amazing services.
I personally have been using Rev for several years now
to accurately caption my client video projects.
In fact, this very video you're watching right now
was captioned by Rev.
Adding captions to your video
will become an essential component
of your production workflow,
especially if your goal is to get your video content
in front of a larger audience,
whereas captions not only help videos
rank higher in search results,
but they also increase accessibility,
boost engagement, and improve the overall viewer experience.
Now I call that a win-win.
Links for Kapwing and Rev
can be found below in the video description area.
Once again, thanks for watching VideoZeus,
helping you create videos that get results.