I'm Ted cook with ReallyCheapFloors.com and today we're excited to announce
our new vinyl plank program with Shaw Industries, the Shaw vinyl plank gallery.
We're pretty excited about this new product. It's using the Shaw
Floorte Pro Series. New material. We have a 3-, a 5-, a 6-, and a 7- series, each with
different criteria. Right now we're going to talk a little bit about just this
whole program in general. The Shaw Floorte Pro is all SPC material depending
on who you talk to SPC means stone polymer core, or stone
plastic core. What it really means is, it's a really dense, hard, durable
vinyl plank that, frankly, isn't that expensive to make. We've got some
great values anywhere from $1.69, our most expensive in here is
to only $2.99, so there's quite a bit to offer. The flipside of an SPC is
your WPC - that one's the waterproof core. While they're all
waterproof, the WPC has a softer, foamier core and the upside to it is, it's a
softer floor. The downside is, it's a softer floor, and it dents. Today's
consumer really wants a product that doesn't dent,
thus the SPC. What Shaw does in this program that's really special with
the Floorte Pro is the finishes. Some of the floors, if you go out to some
of the box stores now, you'll see thickness - they're really pushing the
thickness, and you can do that with an SPC because it's it's a solid core so
you can keep stacking up, we can make it brick thickness if that's what you want.
Unfortunately, that won't help your floor wear any longer we need a tough, thick
wear layer and most floors are rated on their wear layer. There'll be a six or a 12 or a 20 mil wear layer so the thickness of that wear layer is
important, but maybe even more important is what is the composition of that floor.
It's a forced wear layer and that's where Shaw really excels. On the three
and five series of the Floorte Pro you're going to see their armor bead.
It's a new product they're putting on there. Much tougher
than your traditional polyurethane that you see on most floors. Again, that comes
back to Shaw has a name - they have a Shaw name on every box. It's not some
importer you've never heard of or a name that some retailer's come up with. It has
Shaw on there. They're the largest flooring manufacturer in the world, and they have
a reputation to uphold. So they're not going to selling you the cheap stuff.
That covers the 3 and the 5, on the 6 and 7, they even upgrade it to their
platinum scuff resist, which is a nice, big, long name for aluminum oxide.
Aluminum oxide is the finest finish we can put on a floor. All of our hardwood
floors have it. The reason all the LVPs don't have it is, frankly, it's expensive.
It costs about 20 cents a foot to apply aluminum oxide to a floor, and when
you're when selling stuff that costs a $1.50, that's just too much
to absorb. So, when we get up, we start at, we have a $2.49 and a $2.99 price point for
the 6 and 7, respectively. Both of those products have the aluminum oxide,
so if you're looking for a really hard floor that won't dent and resist
scratches, we recommend our 6 and 7. Now, like all of our SPC floors, all these
floors are waterproof. We'd be a little careful of that waterproof. You know, does
this waterproof mean water can't get through it or water can't hurt anything?
That's not what waterproof means. Waterproof means it won't hurt the floor
itself. So, you can install it on the bottom of swimming pool if you want to,
but if you put it over a wood floor, can it still have moisture underneath it that
can cause a problem underneath? Certainly it can. With this, this isn't
magic, okay? Putting in the house doesn't make the whole house waterproof. It just
means this floor won't be bothered if you have a spill, if you have a water
line break, something like that. You don't have to worry about your floor.
Almost all the floors - the 5, the 6, and the 7 - come with an
attached back. That attached back is 1.5 millimeters thick. What that
acoustical back does, is it just cuts down on some sounds. When you're using
the hard layer on top and then your hard floor
underneath, you get dead space in the middle. And that dead space, when we
fill it with this silent acoustic step it deadens some of that sound. If you
have a really smooth floor, it's not really necessary to put the
silent step back. The thickness of the floor, we hit on that
earlier - it isn't that big a deal. The only place it matters is, if you have a
floor that's wavy or has holes in it, a thicker floor will keep those holes from
telegraphing. But, if you've got a good, smooth floor, there really isn't any sense
in buying a 6 or 7 millimeter thick floor. Let's go through now and
look at more of the Floorte Pro as individual products. The first one we
want to talk about is our Floorte Pro 3 plus. This is a padded back floor. It is
a 6 mil wear layer and each of the boards are 7" by 48". A pretty impressive
floor - we sell it with the back for a $1.89 or without the back for a $1.69.
It's a great buy on a on a Shaw product with a good warranty.
Seventeen different colors available, so surely you can find a color in 17 different ones that you like.
Our next step up is our Beyond series, or the Floorte Pro 5.
This is a 12 mil wear layer, still with the armor bead. It does upgrade to
the 1.5 millimeter back. We have about 15 colors available.
Big, wide planks, $1.99. We're pretty excited about this at $1.99.
That, to the best of my knowledge, that is the only padded back
running line LVP in the nation in a 12 mil for $1.99. We're a little cocky about that.
Now as we step up we get in we go past the Beyond and we get into
the Vigorous. Now the Vigorous is the first of the 20 mil products now we're
getting a 20 mil wear layer between your finger and the picture we're still
getting the 1.5 millimeter thick back but the big difference here - there's two
big ones - one, the aluminum oxide, okay. Now we've got a floor that with abrasive
wear we're not going to see the change in appearance here that we would maybe
in a less expensive floor. We've done some numbers and it looks like
our average purchase is 800 square feet so we start saying, well, how much does it
cost us to upgrade? To go from our least expensive padded back floor to this one
is a difference of $.60. So, for $480, we can
upgrade an 800-foot job up to this. $480 - I think I'll take it.
This is a hand-scraped 20 mil with aluminum oxide. Also, it has the new lock
and fold installation system if you've ever installed a laminate or vinyl
floor, you get to choose - one part of it's gonna be easy, and the other part, you've got
to twist around. Not with these. You fold the long one in, tap the end, go to the
next board. This beautiful floor, we installed this last week. We did 1200
feet in three hours. Now granted we didn't have a lot of
walls to cut across. We did have some 45s, some trim. We laid 1200 feet in three
hours. There were three of us - two that were really
good, plus me.
The Vigorous 6 series has about 15 different colors available. It has some
some 5 inch width, some 7 inch width, and there's also some mixed 5
and 7 seven inch width, which is kind of unusual.
A great by at $2.49. All right then we go up to the Nobility Plus. Here's where we get
in our really wide boards. We're getting on up there. We're still using the 1.5
millimeter back, we're using the 20 mil wear layer, still does the locking
fold finish. The big difference with the 20 mil Nobility Plus is the "emboss in
register". What that means is most of your lower end floors have the same texture.
It doesn't matter if it's a pine board, tile, oak, same texture on all of them.
With the Nobility, the texture is actually registered to match the floor.
so when you see a knot, you feel a knot. Pretty big deal. We also have the beveled,
painted beveled edges, so when you put this floor down you get a visual that's
not like any other floor on the market. To go back to price, it's only $2.99 a
square foot. To compare it to our least expensive padded, 800 feet costs you
$880 more than our least expensive floor and you get
registered embossing. Aluminum oxide 20 mil wear layer. As you can see, the Floorte
Pro is pretty exciting. We have almost a hundred different SKUs in here.
Nothing over $2.99, everything's readily available if you want to order
1,000 feet, 5,000 feet, whatever, we can get it for you immediately. It can ship
the same day. Samples are available. If you want a sample or if you've got any
questions, just give us a call or go online and fill out a sample request. We will be more
than glad to get that sample out to you, at no charge of course. If you
have any questions anything, just give us a call. We'll be more than happy
to help.