Hi everyone! It's really good to see you again this week. I've got something slightly different
for you. It's not about Canva and it's not about Mailchimp! I'm really excited about
a brand new tool for Instagram which has just been launched. It's going to help you drive
more traffic from Instagram over to your website, your blog, your landing page and convert your
followers into customers! [Kerching!] You may remember that this time last year I did
a similar tutorial about a very similar app. But I'm particularly excited about this one
because it's by far and away my preferred choice. So what am I talking about? I'm talking
about Tailwind's new Smart Bio. So here is what I'm going to show you today. I'm going
to show you exactly how to set up the Smart Bio for your Instagram profile. And I'm also
going to share with you why I think this is going to be far more powerful than its competitors.
There are some really simple but really compelling reasons why I think this to be the case. But
first of all I'm going to walk you through the set-up. So let's make a start.
Step #1- open a free account on Tailwind. If you haven't used Tailwind before you need to set up an
account. Enter your email address and password and then select whether you're a blogger
or part of a larger organisation. Download the Tailwind app onto your smartphone. You cannot
progress through any more stages until you've done this. Log into your mobile account and
allow it to sync with the desktop version. You can skip the next few steps and go straight
to your dashboard.
Now claim your Smart Bio Page link.
You'll be learning these steps very shortly.
The next important thing to do is to copy and paste your Smart Bio Page link
to your Instagram profile. And this will never change.
Step #2 - customise your Smart Bio Page.
Click "Manage Page" to get back to your dashboard.
Step 3 - this is when the fun starts. Add your first Call to Action button.
Step #4 - create a clickable thumbnail image.
Always test your links to make sure they're working properly.
Click here to view your live Smart Bio.
Don't forget to check the Analytics tools just to see what is working and what's not working.
So that is it, that is all there is to the set-up process. Now
I want to share with you two reasons why I think Tailwind's Smart Bio is going to be
much more effective at driving your followers over to your site. Firstly you give your followers
two ways to click on a link. There is a button or there is the little thumbnail image. And
that is the second reason why I think this is such a powerful tool. That little thumbnail
image is a perfect example of how powerful visual content is on social media.
Images have the ability to grab us by the eyeballs and hold our attention.
Whilst a little text overlay
can convey our brand message in a fraction of a second. Actually, 30X faster than blinking!
It really is very quick. It's so much more effective than presenting people with just
plain text. And this is all you may need to get your followers to click on a link and
take your desired course of action. It's simple but VERY effective.
That's it for this week's tutorial. As always please do take the time to give it a 'like'...
share it with your friends and subscribe to my channel so you don't miss out on any more tutorials
I will see you next week. Bye!