margaritas salt and lime Mexican beaches
and never-ending fun we are of course
talking about tequila the T Q or some
people call it vitamin T let's see how
gods were involved in its creation how
naughty the origin of the name is and
how there would be no tequila industry
without the man behind the Cuervo and
how a newspaper started a margarita
craze in America this is a brief history
of tequila what's in the name
first let's figure out where the name
comes from the spirit carries the name
of its birthplace in the Mexican state
of Jalisco but why is the town called
tequila in the first place as usual the
origins are a bit fuzzy but there are
two theories one's a bit dull and
another is a bit naughty the first one
says tequila comes from an Aztec word
for place of work or place of tribute
that's the dull one the more curious
theory says the town is named after the
nearby dormant volcano whose name in
turn comes from the word Tatia which
means small breasts nobody knows which
theory is actually right but you can
guess which one we like best gods and
conquistadors the legendary origin story
of tequila is similar to those of
deities it was born during a severe
thunderstorm when lightning struck a
drop of agaves and caused a fire the
fumes of the burning plant or sweet and
pleasant so the native Aztecs took
notice they found a way to ferment and
distill agave and discovered the white
potion gave them chill feelings of
euphoria that milky white fermented
drink was the granddaddy of tequila and
they called it bouquet as one does they
concluded it was a gift from the gods
and both agave and bouquet were so
important that they came up with two
gods Maya hell kept her eye on the plant
and fat acaba was the lord of booze
he by the way also discovered Theo T
sun-god then however things turned sour
when armed Jews from Spain came around
in 1519 and acted all conquistador II
they brought plenty of bad things but
they also brought barrels of brandy and
whisky the supply of European booze of
course didn't last forever so something
had to be done the locals had agave the
Spaniards had the know-how and won
hastily made distillation later tequila
was born necessity is the mother of
invention right the spanish ambition how
many Spaniards does it take to make
tequila big three dude numero uno
Marquis of atamira was the Jeff Bezos of
the time and he turned fool K into
tequila in the first large-scale
distillery don jose antonio de Cuervo
the second Spaniard was the first one to
produce tequila commercially and his
employee Don salsa was the first one to
export it to the US but let's hang out
with the man behind the world famous
Jose Cuervo tequila for a little bit it
was 1758 when he got a green light from
king ferdinand six of spain to establish
a blue agave farm in the town of tequila
he called the new spirit vino mezcal the
tequila since it was essentially mezcal
made mostly from the blue agave plant
and it was made in tequila by 1880 the
Cuervo family became the first distiller
to bottle mezcal de tequila when others
still used barrels and it was in 1893
when the Mexican government dropped the
word mezcal from the name and called the
drink simply tequila
Tony de Clairvaux basically created the
tequila industry like every
forward-thinking businessman of the time
he took advantage of the prohibition and
smuggled his product to the States
but it was World War two that
really helped his brand us distilleries
primarily produced alcohol for the army
and the European imports were scarce so
the spirit from the South became the
go-to drink soon after that the
Americans started celebrating Cinco de
Mayo and tequila was the patron spirit
of the holiday daisies trademarks and
the now when the US was dry land droves
of thirsty Americans crossed the border
to visit well-stocked bars one bar in
Tijuana was run by an Irishman called
Madden and he was known for a delicious
signature cocktail he actually made it
by mistake when he wanted to mix of
brandy Daisy but mistakenly grabbed a
bottle of tequila he called the new
concoction tequila Daisy
aka margarita when a newspaperman from
Iowa told the nation about the cocktail
people went nuts now 185,000 margaritas
are down each hour in America alone in
1974 Mexico told the world only they can
make tequila and by 2018 more than 100
distilleries popped up almost 310
million liters of the spirits is
produced each year if you are having
tequila right now remember how it came
to be and appreciate every drop also if
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